Quay lại danh mục Trắc nghiệm Marketing B2B Tiếng Anh

Bộ 13 - Trắc nghiệm Marketing B2B Tiếng Anh có đáp án

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Câu 1: Demand for industrial goods that is linked to the ultimate consumption of consumer goods is known as what?

Câu 2: Which role in the B2B buying center controls the flow of information to other members of the decision-making unit?

Câu 3: When a price change in a business component has little effect on the final product's total price or demand, the demand for that component is said to be:

Câu 4: Which concept refers to the calculation of all costs associated with purchasing, operating, and maintaining a product over its entire life cycle?

Câu 5: business buying situation where the buyer routinely reorders something without any modifications is called a:

Câu 6: What is the strategic marketing approach that treats an individual high-value B2B account as its own unique market?

Câu 7: In the B2B buying center, the individuals who will actually operate or work with the purchased product are known as:

Câu 8: Which formal document is issued by a buying organization to invite suppliers to submit solutions and pricing for a specific business need?

Câu 9: Segmentation based on organizational characteristics such as industry type (NAICS codes) and company size is referred to as:

Câu 10: The process of assigning numerical values to prospects based on their behavior and fit to prioritize sales follow-up is called:

Câu 11: The phenomenon where a small change in consumer demand leads to a significant shift in demand for industrial equipment is known as:

Câu 12: Which element clearly articulates how a B2B product solves a business problem or improves the buyer's bottom line?

Câu 13: buying situation in which the buyer wants to change product specifications, prices, or delivery terms is a:

Câu 14: During which stage of the B2B buying process are the technical requirements and necessary characteristics of the item documented?

Câu 15: The use of social media platforms like LinkedIn to research, connect, and engage with B2B prospects is known as:

Câu 16: practice where two organizations agree to purchase each other's products or services is called:

Câu 17: Descriptive attributes of organizations, such as revenue, employee count, and location, used for segmentation are called:

Câu 18: Which marketing philosophy focuses on building long-term partnerships with customers rather than individual transactional sales?

Câu 19: In which stage of the industrial buying process does the buyer identify potential vendors through directories or trade shows?

Câu 20: What is the inventory management strategy where materials are delivered only as needed in the production process to reduce waste?

Câu 21: Which role in the buying center provides technical information or criteria for evaluating alternative products without having the final authority?

Câu 22: Which type of B2B content marketing is typically used to establish thought leadership and provide in-depth technical information?

Câu 23: business buying situation involving the first-time purchase of a complex and expensive product is called a:

Câu 24: The final stage of the B2B buying process, where the buyer evaluates the vendor's performance against the contract, is known as:

Câu 25: Which software system is essential for B2B firms to manage complex data and track interactions throughout long sales cycles?