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Câu 1: In the Customer Journey, what is the primary focus of content in the 'Awareness' stage?

Câu 2: What does the content marketing term 'Atomization' refer to?

Câu 3: Which SEO concept focuses on the meaning behind a user's search query rather than just individual keywords?

Câu 4: What is the main difference between 'Reach' and 'Impressions' in social media analytics?

Câu 5: In the 'Topic Cluster' model, what is the role of a 'Pillar Page'?

Câu 6: Which content format is most effective for B2B marketers to demonstrate deep industry expertise and lead generation?

Câu 7: What does 'Search Intent' (or User Intent) specifically categorize in SEO-driven content marketing?

Câu 8: According to standard ethical guidelines, what must be included when publishing 'Sponsored Content'?

Câu 9: In the POEM framework, which of the following is an example of 'Earned Media'?

Câu 10: What is typically indicated by a high 'Bounce Rate' on a single-page blog post?

Câu 11: Which psychological principle is being used when a brand displays 'As seen on' logos of major publications?

Câu 12: What does the 'ROT' analysis stand for in the context of a Content Audit?

Câu 13: In video marketing, what is the 'Hook' intended to do?

Câu 14: What is the primary benefit of using 'Double Opt-in' for an email marketing list?

Câu 15: What is the main purpose of a 'Brand Style Guide' in content creation?

Câu 16: Which of these is an example of 'Interactive Content'?

Câu 17: As of the 2022 update to Google Search Quality Rater Guidelines, what does the extra 'E' in 'E-E-A-T' stand for?

Câu 18: What is a 'Lead Magnet' in content marketing?

Câu 19: In social media strategy, what does the 'Rule of Thirds' suggest for content distribution?

Câu 20: Which psychological effect describes the tendency to remember uncompleted or interrupted tasks better than completed ones, often used in 'clickbait' headlines?

Câu 21: What is a significant disadvantage of 'Gated Content' regarding SEO?

Câu 22: What is the primary purpose of using UTM parameters in content marketing URLs?

Câu 23: Why are 'Show Notes' important for a podcast content strategy?

Câu 24: In influencer marketing, why might a brand prefer 'Micro-influencers' over 'Mega-influencers'?

Câu 25: Content mapped to the 'Decision' stage of the buyer journey should ideally include which of the following?