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Trắc nghiệm Từ vựng TOEIC (Marketing) - Bộ 12

Trắc nghiệm Từ vựng TOEIC (Marketing) - Bộ 12

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng TOEIC (Marketing) - Bộ 12 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To increase sales of existing products in existing markets, what growth strategy should the marketing team implement?

Câu 2: Which marketing term describes the consumer behavior where customers consistently buy products from the same brand over competitors?

Câu 3: When segmenting a market based on age, income level, and education, which criteria are marketers utilizing?

Câu 4: small, specialized, and highly defined segment of the population that a specific product or service focuses on is called a what?

Câu 5: When a famous athlete publicly recommends a new energy drink in a commercial, this marketing tactic is known as a brand what?

Câu 6: Which qualitative research method involves gathering a small diverse group of people to discuss and provide feedback on a new product before its official launch?

Câu 7: The marketing department's primary goal this quarter is to increase the extent to which consumers recognize and associate the brand with its products, which is known as what?

Câu 8: To gather quantitative data about customer satisfaction, the research team designed a structured set of written questions called a what?

Câu 9: The percentage of total sales volume in a specific market that is controlled by a single company is defined as its what?

Câu 10: What official written statement is sent to the media to announce a newsworthy event or a product launch?

Câu 11: Which term describes a customer's personal evaluation of a product's utility and benefits compared to its cost?

Câu 12: The specific group of consumers most likely to buy a company's products, towards whom all advertising campaigns are directed, is called the what?

Câu 13: When a technology company pays to have its laptops featured prominently in a popular television show, this is an example of what?

Câu 14: The percentage of customers who continue to buy from a company over a specific period is known as the customer what?

Câu 15: Which promotional strategy encourages individuals to pass along a marketing message to others, creating exponential growth in exposure?

Câu 16: The marketing process of identifying, attracting, and capturing the interest of potential customers for a business's products or services is known as what?

Câu 17: unique feature or attribute that allows a company to outperform its competitors in the market is called a what?

Câu 18: Which marketing medium involves sending physical promotional materials, such as catalogs or letters, straight to a consumer's home address?

Câu 19: pricing strategy where a product is sold at a price below its market cost to stimulate other, more profitable sales of goods or services is called a what?

Câu 20: In a marketing email, a phrase like 'Buy Now' or 'Subscribe Today' designed to prompt an immediate response from the reader is called a what?

Câu 21: The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics is called what?

Câu 22: The commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself, is known as what?

Câu 23: Which advertising strategy uses unconventional, low-cost, and creative tactics in public places to generate high consumer engagement and buzz?

Câu 24: The total cost associated with convincing a prospective customer to buy a product or service, including marketing and sales expenses, is called the what?

Câu 25: Unpaid media coverage, such as a news story or blog review, that raises public awareness about a company's product is referred to as what?