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Bộ 10 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

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Bộ 10 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

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Câu 1: What is the primary function of the 'robots.txt' file in technical SEO?

A. To specify the preferred URL version to prevent duplicate content.
B. To list all pages of a website for faster indexing.
C. To provide instructions to search engine crawlers on which pages or directories should not be crawled.
D. To store the metadata and title tags for all website pages.

💡 Lời giải chi tiết:

According to technical SEO standards, the 'robots.txt' file acts as a guide for web robots to manage crawl budget by restricting access to specific site areas. Kết luận Lý giải: To provide instructions to search engine crawlers on which pages or directories should not be crawled.

Câu 2: In Google Ads, which factor is most heavily influenced by 'Quality Score'?

A. The number of keywords a user can bid on.
B. The daily budget limit of an advertising campaign.
C. Ad Rank and the actual Cost Per Click (CPC) paid by the advertiser.
D. The physical location where the ads are displayed.

💡 Lời giải chi tiết:

Based on Google Ads' ranking logic, a higher Quality Score typically leads to better ad positioning at a lower cost. Kết luận Lý giải: Ad Rank and the actual Cost Per Click (CPC) paid by the advertiser.

Câu 3: What does the term 'Evergreen Content' refer to in content marketing strategy?

A. Content that is updated every day to reflect current news.
B. Content that remains relevant and provides value to readers over a long period.
C. Content that focuses specifically on environmental and 'green' issues.
D. Content that is shared exclusively on social media platforms.

💡 Lời giải chi tiết:

According to content strategy principles, evergreen topics maintain search interest and utility indefinitely rather than being tied to seasonal trends. Kết luận Lý giải: Content that remains relevant and provides value to readers over a long period.

Câu 4: Which metric measures the percentage of visitors who leave a website after viewing only one page?

A. Churn Rate
B. Click-Through Rate
C. Conversion Rate
D. Bounce Rate

💡 Lời giải chi tiết:

According to digital analytics standards, this metric indicates the single-page session volume relative to total entries. Kết luận Lý giải: Bounce Rate.

Câu 5: In Email Marketing, what is the benefit of using a 'Double Opt-in' process?

A. It allows marketers to send twice as many emails to the same user.
B. It ensures that the email address is valid and the user genuinely wants to subscribe.
C. It automatically bypasses all spam filters in major email clients.
D. It lowers the cost of the email service provider's subscription plan.

💡 Lời giải chi tiết:

According to email marketing best practices, requiring a confirmation link click reduces fake signups and improves list hygiene. Kết luận Lý giải: It ensures that the email address is valid and the user genuinely wants to subscribe.

Câu 6: Which Google Analytics 4 (GA4) feature has replaced the traditional 'Session-based' tracking model?

A. Cookie-based tracking
B. Event-based tracking
C. IP-based tracking
D. Keyword-based tracking

💡 Lời giải chi tiết:

According to Google's official documentation, GA4 focuses on individual user interactions as events to provide a more flexible data model. Kết luận Lý giải: Event-based tracking.

Câu 7: What is the primary purpose of a 'Canonical tag' (rel='canonical') in SEO?

A. To hide specific pages from search engine results pages (SERPs).
B. To improve the loading speed of a specific webpage.
C. To identify the master version of a page to prevent duplicate content issues.
D. To track the number of clicks on an external link.

💡 Lời giải chi tiết:

According to search engine guidelines, this tag tells crawlers which URL is the authoritative version when multiple pages have similar content. Kết luận Lý giải: To identify the master version of a page to prevent duplicate content issues.

Câu 8: In social media advertising, what is a 'Lookalike Audience'?

A. An audience made up of people who look like celebrities.
B. targeting option that finds people with similar characteristics to an existing customer list.
C. group of users who have all liked the same competitor page.
D. An audience that only sees ads that use images of people.

💡 Lời giải chi tiết:

According to Meta Ads' common definitions, this feature uses machine learning to identify new users who share traits with a source audience. Kết luận Lý giải: A targeting option that finds people with similar characteristics to an existing customer list.

Câu 9: Which SEO term describes specific, multi-word phrases that are highly targeted but have lower search volume?

A. Short-tail keywords
B. Broad-match keywords
C. Long-tail keywords
D. Negative keywords

💡 Lời giải chi tiết:

According to keyword research theory, these phrases often indicate a higher intent to purchase because they are more specific. Kết luận Lý giải: Long-tail keywords.

Câu 10: What does 'ROAS' stand for in digital marketing performance measurement?

A. Return on Asset Shares
B. Return on Ad Spend
C. Revenue on All Sales
D. Ratio of Ad Success

💡 Lời giải chi tiết:

According to advertising financial metrics, this ratio calculates the amount of revenue earned for every dollar spent on advertising. Kết luận Lý giải: Return on Ad Spend.

Câu 11: In Local SEO, what does the acronym 'NAP' stand for?

A. Number, Address, Position
B. Network, Area, Phone
C. Name, Address, Phone Number
D. Name, Age, Profession

💡 Lời giải chi tiết:

According to local search ranking factors, consistency in these three pieces of business information across the web is crucial for ranking. Kết luận Lý giải: Name, Address, Phone Number.

Câu 12: What is the goal of 'A/B Testing' (split testing) on a landing page?

A. To double the amount of traffic coming to the website.
B. To compare two versions of a page to see which one achieves a higher conversion rate.
C. To check if the website works on both Android and Apple devices.
D. To ensure the website title starts with either the letter A or B.

💡 Lời giải chi tiết:

According to conversion rate optimization (CRO) practices, this method uses data to determine which design or copy elements perform better. Kết luận Lý giải: To compare two versions of a page to see which one achieves a higher conversion rate.

Câu 13: What is 'ASO' in the context of mobile marketing?

A. Apple Service Optimization
B. App Store Optimization
C. Application Security Operation
D. Automated Social Outreach

💡 Lời giải chi tiết:

According to mobile marketing standards, this process involves optimizing mobile apps to rank higher in app store search results. Kết luận Lý giải: App Store Optimization.

Câu 14: Which type of influencer typically has between 1,000 and 100,000 followers and a highly engaged niche audience?

A. Mega-influencer
B. Celebrity-influencer
C. Micro-influencer
D. Macro-influencer

💡 Lời giải chi tiết:

According to influencer marketing classifications, these individuals often have more trust and higher engagement rates with their specific followers. Kết luận Lý giải: Micro-influencer.

Câu 15: What is the primary purpose of using 'Alt text' (alternative text) for images in SEO?

A. To make the image load faster on mobile devices.
B. To describe the image for search engine crawlers and improve accessibility for visually impaired users.
C. To add a watermark to the image to prevent copyright theft.
D. To automatically resize the image to fit the screen.

💡 Lời giải chi tiết:

According to web accessibility and SEO standards, 'alt text' provides context to bots that cannot 'see' images and assists screen readers. Kết luận Lý giải: To describe the image for search engine crawlers and improve accessibility for visually impaired users.

Câu 16: In Content Marketing, which stage of the funnel is 'Top of Funnel' (ToFu) content designed for?

A. Retention and loyalty
B. Closing a sale
C. Awareness and education
D. Product comparison

💡 Lời giải chi tiết:

According to standard marketing funnel theory, ToFu content aims to attract a broad audience and introduce them to a problem or brand. Kết luận Lý giải: Awareness and education.

Câu 17: What is 'User-Generated Content' (UGC)?

A. Content created by professional agencies for a brand.
B. Content created by the company's internal marketing team.
C. Content created by customers or fans of a brand, such as reviews or social posts.
D. Content that is automatically generated by AI software.

💡 Lời giải chi tiết:

According to modern social media strategies, UGC is highly valued for its authenticity and peer-to-peer influence. Kết luận Lý giải: Content created by customers or fans of a brand, such as reviews or social posts.

Câu 18: Which metric is calculated by dividing the total number of conversions by the total number of visitors?

A. Click-Through Rate (CTR)
B. Conversion Rate
C. Cost Per Acquisition (CPA)
D. Return on Investment (ROI)

💡 Lời giải chi tiết:

According to standard digital marketing math, this percentage represents the efficiency of a website in turning visitors into leads or customers. Kết luận Lý giải: Conversion Rate.

Câu 19: What does 'CTR' stand for in digital advertising?

A. Customer Target Ratio
B. Content Transfer Rate
C. Click-Through Rate
D. Conversion Timing Record

💡 Lời giải chi tiết:

According to advertising performance metrics, this is the ratio of users who click on a specific link to the number of total users who view the ad. Kết luận Lý giải: Click-Through Rate.

Câu 20: What is the function of a 'No-follow' attribute on a backlink?

A. It prevents the link from being clickable by users.
B. It tells search engines not to pass authority (link juice) to the destination website.
C. It makes the link open in a new browser tab automatically.
D. It encrypts the URL to protect the user's privacy.

💡 Lời giải chi tiết:

According to Google's link attribute guidelines, rel='nofollow' informs crawlers that the site does not necessarily endorse the linked page. Kết luận Lý giải: It tells search engines not to pass authority (link juice) to the destination website.

Câu 21: In Google's Core Web Vitals, what does 'LCP' stand for?

A. Low Content Presence
B. Largest Contentful Paint
C. Link Click Probability
D. Latent Core Performance

💡 Lời giải chi tiết:

According to Google's page experience signals, this metric measures the perceived loading speed of the largest visible element on a page. Kết luận Lý giải: Largest Contentful Paint.

Câu 22: What is 'Affiliate Marketing'?

A. strategy where a company buys out its competitors.
B. performance-based marketing where a business rewards partners for each visitor or customer brought by the partner's efforts.
C. method of hiring employees through social media platforms.
D. type of marketing that only happens within a physical retail store.

💡 Lời giải chi tiết:

According to digital business models, this involves third-party publishers earning a commission for generating sales or leads for a merchant. Kết luận Lý giải: A performance-based marketing where a business rewards partners for each visitor or customer brought by the partner's efforts.

Câu 23: What is 'Email Segmentation'?

A. Sending the exact same email to every single person on a mailing list.
B. The process of dividing an email list into smaller groups based on specific criteria like demographics or behavior.
C. Deleting all inactive email addresses from a database.
D. Breaking an email body into different sections using lines and borders.

💡 Lời giải chi tiết:

According to email personalization strategies, segmenting allows for more relevant and targeted messaging which increases engagement. Kết luận Lý giải: The process of dividing an email list into smaller groups based on specific criteria like demographics or behavior.

Câu 24: Which platform is most synonymous with 'Ephemeral Content' (content that disappears after a short period)?

A. LinkedIn
B. YouTube
C. Snapchat
D. Pinterest

💡 Lời giải chi tiết:

According to social media history, Snapchat pioneered the concept of temporary photos and videos that disappear after viewing or 24 hours. Kết luận Lý giải: Snapchat.

Câu 25: What does 'CPA' stand for in the context of online advertising costs?

A. Cost Per Action
B. Clicks Per Advertisement
C. Company Profit Average
D. Customer Purchase Amount

💡 Lời giải chi tiết:

According to pricing models in digital marketing, this metric allows advertisers to pay only when a specific result (like a signup or purchase) occurs. Kết luận Lý giải: Cost Per Action.

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