Quay lại danh mục Trắc nghiệm Digital Marketing Tiếng Anh

Bộ 1 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

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Câu 1: In Search Engine Optimization (SEO), which metric measures the time it takes for the largest content element on a webpage to become visible?

Câu 2: Which component of Google Ads determines the position of an advertisement by multiplying the Maximum CPC bid by the Quality Score?

Câu 3: In Content Marketing strategy, what type of content is specifically designed to be high-impact, high-budget, and aimed at reaching a broad audience?

Câu 4: Which type of email bounce occurs when an email address is permanently invalid or non-existent?

Câu 5: In Google Analytics 4 (GA4), how is the 'Bounce Rate' technically defined?

Câu 6: What is the primary difference between Social Media Monitoring and Social Media Listening?

Câu 7: What is the purpose of a 'robots.txt' file on a website?

Câu 8: In the AIDA model of marketing, what does the 'D' represent?

Câu 9: How is the Click-Through Rate (CTR) calculated in a digital advertising campaign?

Câu 10: Which factor is a critical element of App Store Optimization (ASO) for improving organic visibility?

Câu 11: In Affiliate Marketing, what does the 'CPA' payment model stand for?

Câu 12: Under the General Data Protection Regulation (GDPR), what is required before a website can use non-essential cookies to track EU users?

Câu 13: What is the maximum duration for a YouTube Bumper Ad?

Câu 14: In Google Ads, which factor has the highest impact on the 'Quality Score' of a keyword?

Câu 15: What characterizes 'Evergreen Content' in a digital content strategy?

Câu 16: Which tool or metric, originally developed by Moz, predicts how well a specific website will rank on search engine result pages (SERPs) on a scale of 1 to 100?

Câu 17: In Digital Analytics, which attribution model credits the entire value of a conversion to the last touchpoint the customer interacted with?

Câu 18: What is generally defined as a 'Nano-influencer' in social media marketing?

Câu 19: What is the primary benefit of 'Email Segmentation' in a digital marketing campaign?

Câu 20: In business strategy, what distinguishes a Key Performance Indicator (KPI) from a standard metric?

Câu 21: Which HTML element is used to tell search engines which version of a URL is the 'master' version to avoid duplicate content issues?

Câu 22: What is the function of 'Negative Keywords' in a Search Engine Marketing (SEM) campaign?

Câu 23: In Social Media Marketing, the '80/20 Rule' typically suggests that:

Câu 24: What is the defining characteristic of 'Responsive Web Design'?

Câu 25: What is the primary SEO purpose of adding 'Alt Text' to images on a website?