Quay lại danh mục Trắc nghiệm Marketing tích hợp (IMC) Tiếng Anh

Bộ 11 - Trắc nghiệm Truyền thông Marketing tích hợp (IMC) Tiếng Anh

Thời gian còn lại: --:--

Câu 1: According to the definition by Schultz and Kitchen, what is the core focus of Integrated Marketing Communications (IMC)?

Câu 2: Which concept in IMC describes the outcome where the combined effect of multiple communication tools is greater than the sum of their individual effects?

Câu 3: When a manufacturer directs its promotional efforts toward wholesalers and retailers to encourage them to stock and promote products, which strategy is being used?

Câu 4: Based on the brand identity model by David Aaker, what does brand identity represent for a company?

Câu 5: Which type of 'touchpoint' occurs when a customer has a direct interaction with a product while buying or using it, such as at a retail store?

Câu 6: What is considered the primary advantage of direct marketing compared to traditional mass media advertising?

Câu 7: Why is Public Relations (PR) often considered to have higher credibility than traditional advertising?

Câu 8: In the IMC planning process, what is the main objective of conducting an 'Internal Analysis'?

Câu 9: The DAGMAR model for setting advertising objectives suggests that results should be measured primarily against which factor?

Câu 10: Which of the following is a characteristic of 'Consumer-oriented' sales promotion?

Câu 11: 'Unique Selling Proposition' (USP) creative strategy is most effective when the product possesses which attribute?

Câu 12: According to Kelman's source model, source 'Attractiveness' is derived from which three components?

Câu 13: In media planning, what does the term 'Reach' specifically refer to?

Câu 14: What is defined as the 'Effective Frequency' in a media campaign?

Câu 15: Which media scheduling pattern involves intermittent periods of advertising followed by periods of no advertising activity?

Câu 16: What is a major advantage of 'Personal Selling' that distinguishes it from Advertising?

Câu 17: In the context of advertising ethics, how is 'Puffery' generally defined?

Câu 18: The 'Hierarchy of Effects' model describes the consumer journey as moving through which sequence?

Câu 19: What is the core mechanism of 'Viral Marketing' in the digital era?

Câu 20: Which statement best describes the primary goal of corporate 'Sponsorship'?

Câu 21: What is a defining characteristic of 'Guerrilla Marketing' campaigns?

Câu 22: How does the 'Percentage-of-Sales' budgeting method function?

Câu 23: In international IMC, what does the term 'Glocalization' represent?

Câu 24: What is the definition of 'Brand Equity' according to marketing experts?

Câu 25: What characterizes 'Cooperative Advertising' in the distribution channel?