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Câu 1: In SEO, what is the primary purpose of using a rel='canonical' link element?

Câu 2: How does Google Analytics 4 (GA4) primarily differ from Universal Analytics (UA) in its measurement model?

Câu 3: Which factor is NOT a direct component of the Google Ads Quality Score?

Câu 4: In Google's E-E-A-T framework for evaluating content quality, what does the first 'E' stand for?

Câu 5: Which Core Web Vital metric measures the time it takes for the largest content element on a page to become visible?

Câu 6: What is the primary function of a robots.txt file for a website?

Câu 7: What is the primary goal of a remarketing (retargeting) campaign in digital advertising?

Câu 8: If a website receives 10,000 visitors and generates 200 conversions, what is the conversion rate?

Câu 9: What does 'A/B testing' (split testing) involve in a digital marketing context?

Câu 10: In email marketing, what is a common cause of a 'soft bounce'?

Câu 11: In the SMART goals framework, what does the 'R' stand for?

Câu 12: Which follower range typically characterizes 'Nano-influencers' in social media marketing?

Câu 13: What is the primary benefit of using 'Sitelink Extensions' in Google Ads?

Câu 14: What is the generally recommended character limit for a Meta Description to ensure it is not truncated in Google search results?

Câu 15: Why are 'long-tail keywords' often preferred in niche digital marketing strategies?

Câu 16: How does GA4 define 'Bounce Rate'?

Câu 17: Which attribution model gives all the credit for a conversion to the very last touchpoint a customer interacted with?

Câu 18: In SEO, what does the 'rel=nofollow' attribute tell search engines?

Câu 19: Which type of content is most appropriate for the 'Top of the Funnel' (TOFU) stage of a marketing strategy?

Câu 20: In App Store Optimization (ASO), which factor is generally considered most influential for ranking in the Apple App Store?

Câu 21: What does the acronym 'UGC' stand for in digital marketing?

Câu 22: What is 'Real-Time Bidding' (RTB) in the context of programmatic advertising?

Câu 23: In affiliate marketing, what does 'Cookie Duration' refer to?

Câu 24: What is the primary purpose of an XML Sitemap?

Câu 25: How do 'negative keywords' help improve a Google Ads campaign?