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Bộ 3 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

Bộ 3 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

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Câu 1: In Search Engine Optimization (SEO), which Google metric measures the time it takes for a page to become fully interactive for a user?

Câu 2: When calculating the performance of a digital advertising campaign, what is the formula for Return on Ad Spend (ROAS)?

Câu 3: Which type of keyword match type in Google Ads allows your ad to show on searches that include the meaning of your keyword, even if the search terms are different?

Câu 4: In Content Marketing, the '80/20 Rule' typically suggests that what percentage of your social media posts should be educational or entertaining rather than promotional?

Câu 5: Which HTML element is used to inform search engines that a specific URL represents the master copy of a page to prevent duplicate content issues?

Câu 6: In Email Marketing, what is the primary purpose of a 'Double Opt-in' process?

Câu 7: Which metric provides the best insight into the percentage of users who clicked on a link compared to the total number of people who saw the ad or email?

Câu 8: What does the 'A' represent in the classic AIDA marketing model?

Câu 9: In programmatic advertising, what is 'Real-Time Bidding' (RTB)?

Câu 10: Which Google Analytics 4 (GA4) feature allows you to track specific user interactions like button clicks or video views that do not involve a page load?

Câu 11: What is the main difference between 'Inbound Marketing' and 'Outbound Marketing'?

Câu 12: In social media marketing, what does 'Social Listening' involve?

Câu 13: Which component of a Google Ads Quality Score is most affected by the relevance of the text on your website to the search query?

Câu 14: What is 'Evergreen Content' in the context of Digital Marketing?

Câu 15: In SEO, what does the 'E-E-A-T' acronym stand for regarding Google's Search Quality Evaluator Guidelines?

Câu 16: Which attribution model gives 100% of the credit for a conversion to the last channel the customer clicked through before buying?

Câu 17: What is the primary goal of 'Conversion Rate Optimization' (CRO)?

Câu 18: Which type of influencer typically has the highest engagement rate due to their niche focus and close relationship with a small audience (usually 1,000 to 10,000 followers)?

Câu 19: What does 'Lookalike Audience' targeting on platforms like Meta (Facebook) allow advertisers to do?

Câu 20: In SEO, what is a 'Long-tail Keyword'?

Câu 21: Which of the following is a primary benefit of using 'Schema Markup' (Structured Data) on a website?

Câu 22: What is the primary metric used to measure the financial efficiency of an email campaign relative to its costs?

Câu 23: Which term describes the process of automatically sending targeted emails to subscribers based on specific triggers or behaviors?

Câu 24: In Mobile Marketing, what is 'Responsive Web Design'?

Câu 25: Which metric is calculated by dividing the total number of conversions by the total number of unique visitors?