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Bộ 9 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

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Câu 1: Which type of search intent is associated with a user searching for a specific website or login page, such as 'Facebook login'?

Câu 2: In Google Ads, which component of the 'Quality Score' measures how likely it is that your ad will be clicked when shown?

Câu 3: In Google Analytics 4 (GA4), how is 'Bounce Rate' calculated differently compared to Universal Analytics?

Câu 4: Which Core Web Vital replaced First Input Delay (FID) in March 2024 to measure the overall responsiveness of a page?

Câu 5: If a campaign generates 5,000 dollars in revenue with a total ad spend of 1,000 dollars, what is the Return on Ad Spend (ROAS)?

Câu 6: Which type of email bounce occurs due to a permanent reason, such as a non-existent email address?

Câu 7: In Google's E-E-A-T guidelines, what does the first 'E', which was added in late 2022, stand for?

Câu 8: Which social media metric is calculated by dividing total interactions (likes, comments, shares) by the total number of followers or reach?

Câu 9: What is the primary purpose of adding 'Negative Keywords' to a Search Engine Marketing (SEM) campaign?

Câu 10: In Content Marketing, what is a 'Pillar Page'?

Câu 11: Under the General Data Protection Regulation (GDPR), what must businesses obtain before collecting personal data from EU citizens?

Câu 12: Which file is used by webmasters to provide instructions to search engine crawlers about which pages should not be indexed or crawled?

Câu 13: In a UTM tracking code, which parameter is used to identify the specific website or platform where the traffic originated (e.g., 'facebook' or 'newsletter')?

Câu 14: Which category of influencers typically has between 10,000 and 100,000 followers and is known for high engagement and niche expertise?

Câu 15: What is the benefit of using a 'Double Opt-in' process in email marketing?

Câu 16: Which Conversion Rate Optimization (CRO) tool provides a visual representation of where users click, move, and scroll on a web page?

Câu 17: Why are 'long-tail keywords' often preferred in SEO strategies despite having lower search volumes?

Câu 18: In Google Ads, 'Ad Rank' is primarily determined by which of the following?

Câu 19: What term describes content that does not have an expiration date and remains relevant to readers over a long period?

Câu 20: Which technology allows a mobile app to send a user directly to a specific page within the app when they click a link, rather than just opening the home screen?

Câu 21: What is the primary SEO function of 'Alt Text' for images?

Câu 22: Which attribution model in GA4 uses sophisticated algorithms to assign credit to marketing touchpoints based on how people search for and interact with your brand?

Câu 23: What is 'Dark Social' in the context of digital marketing analytics?

Câu 24: What does 'CPA' stand for in affiliate and performance marketing?

Câu 25: Which Google Ads extension allows you to add additional links to specific pages on your website beneath your main ad text?