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Bộ 9 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

Bộ 9 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 9 - Trắc nghiệm Digital Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which type of search intent is associated with a user searching for a specific website or login page, such as 'Facebook login'?

Câu 2: In Google Ads, which component of the 'Quality Score' measures how likely it is that your ad will be clicked when shown?

Câu 3: In Google Analytics 4 (GA4), how is 'Bounce Rate' calculated differently compared to Universal Analytics?

Câu 4: Which Core Web Vital replaced First Input Delay (FID) in March 2024 to measure the overall responsiveness of a page?

Câu 5: If a campaign generates 5,000 dollars in revenue with a total ad spend of 1,000 dollars, what is the Return on Ad Spend (ROAS)?

Câu 6: Which type of email bounce occurs due to a permanent reason, such as a non-existent email address?

Câu 7: In Google's E-E-A-T guidelines, what does the first 'E', which was added in late 2022, stand for?

Câu 8: Which social media metric is calculated by dividing total interactions (likes, comments, shares) by the total number of followers or reach?

Câu 9: What is the primary purpose of adding 'Negative Keywords' to a Search Engine Marketing (SEM) campaign?

Câu 10: In Content Marketing, what is a 'Pillar Page'?

Câu 11: Under the General Data Protection Regulation (GDPR), what must businesses obtain before collecting personal data from EU citizens?

Câu 12: Which file is used by webmasters to provide instructions to search engine crawlers about which pages should not be indexed or crawled?

Câu 13: In a UTM tracking code, which parameter is used to identify the specific website or platform where the traffic originated (e.g., 'facebook' or 'newsletter')?

Câu 14: Which category of influencers typically has between 10,000 and 100,000 followers and is known for high engagement and niche expertise?

Câu 15: What is the benefit of using a 'Double Opt-in' process in email marketing?

Câu 16: Which Conversion Rate Optimization (CRO) tool provides a visual representation of where users click, move, and scroll on a web page?

Câu 17: Why are 'long-tail keywords' often preferred in SEO strategies despite having lower search volumes?

Câu 18: In Google Ads, 'Ad Rank' is primarily determined by which of the following?

Câu 19: What term describes content that does not have an expiration date and remains relevant to readers over a long period?

Câu 20: Which technology allows a mobile app to send a user directly to a specific page within the app when they click a link, rather than just opening the home screen?

Câu 21: What is the primary SEO function of 'Alt Text' for images?

Câu 22: Which attribution model in GA4 uses sophisticated algorithms to assign credit to marketing touchpoints based on how people search for and interact with your brand?

Câu 23: What is 'Dark Social' in the context of digital marketing analytics?

Câu 24: What does 'CPA' stand for in affiliate and performance marketing?

Câu 25: Which Google Ads extension allows you to add additional links to specific pages on your website beneath your main ad text?