Quay lại danh mục Trắc nghiệm Marketing B2B Tiếng Anh

Bộ 6 - Trắc nghiệm Marketing B2B Tiếng Anh có đáp án

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Câu 1: In B2B marketing, what term describes the situation where the demand for business products is driven by the demand for consumer products?

Câu 2: Which role in the buying center is responsible for controlling the flow of information to other members?

Câu 3: company decides to purchase a product for the first time, requiring extensive research and evaluation of multiple vendors. Which buying situation does this represent?

Câu 4: Which concept emphasizes targeting high-value accounts as individual markets rather than broad segments?

Câu 5: Total Cost of Ownership (TCO) in B2B procurement refers to:

Câu 6: Which of the following is a characteristic of B2B markets compared to B2C markets?

Câu 7: In the context of B2B segmentation, 'firmographics' is most equivalent to which B2C segmentation base?

Câu 8: What is the primary goal of 'Lead Nurturing' in a B2B sales funnel?

Câu 9: Which pricing strategy is common in B2B where the price is set based on the perceived economic benefits to the customer?

Câu 10: When a buyer wants to change product specifications, price, or terms for a previously purchased item, it is known as a:

Câu 11: What does 'Joint Demand' signify in B2B marketing?

Câu 12: Which document is formally sent to potential suppliers to invite them to submit a proposal for a specific solution?

Câu 13: The 'Bullwhip Effect' in B2B supply chains refers to:

Câu 14: In B2B, what is the primary purpose of a 'Whitepaper'?

Câu 15: Which type of market involves businesses selling products to other businesses within the same specialized industry?

Câu 16: In a buying center, who are the 'Influencers'?

Câu 17: What is 'Social Selling' in the context of B2B marketing?

Câu 18: Which element of the B2B marketing mix is often considered the most critical due to the complexity and high value of products?

Câu 19: In B2B segmentation, 'Micro-segmentation' focuses on:

Câu 20: What is 'E-procurement'?

Câu 21: Which of the following is true regarding 'Inelastic Demand' in B2B markets?

Câu 22: The 'Multi-attribute model' in B2B buying is used to:

Câu 23: What is 'Reciprocity' in B2B marketing?

Câu 24: Which phase of the B2B buying process involves defining the general characteristics and quantity of the needed item?

Câu 25: What is the primary function of a Value-Added Reseller (VAR)?