Quay lại danh mục Trắc nghiệm Marketing B2B Tiếng Anh

Bộ 9 - Trắc nghiệm Marketing B2B Tiếng Anh có đáp án

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Câu 1: What term describes the situation where the demand for industrial products is fundamentally driven by the demand for consumer products?

Câu 2: In the B2B buying center, which role is responsible for controlling the flow of information to other members?

Câu 3: Which concept refers to the total cost of acquiring, using, maintaining, and disposing of a product over its entire life cycle?

Câu 4: When a business buyer wants to change product specifications, prices, or delivery terms for a previously purchased item, it is known as a:

Câu 5: Which segmentation variable involves classifying B2B customers based on their industry, company size, and geographic location?

Câu 6: Which marketing strategy focuses on attracting customers through relevant and helpful content rather than interruptive advertising?

Câu 7: The principle that states a small increase in consumer demand can lead to a much larger increase in industrial demand is called the:

Câu 8: Which type of buyer-seller relationship is characterized by high levels of information sharing, trust, and joint problem-solving?

Câu 9: What is the primary goal of Lead Scoring in B2B marketing?

Câu 10: Account-Based Marketing (ABM) is best described as a strategy that:

Câu 11: In the organizational buying process, what is an RFP?

Câu 12: What does 'JIT' stand for in the context of B2B supply chain management?

Câu 13: Which type of online auction involves one buyer and many sellers, where the price decreases as sellers bid against each other?

Câu 14: In consultative selling, the primary role of the salesperson is to:

Câu 15: Which marketing concept involves positioning a company as an authority in its field by sharing deep insights and expertise?

Câu 16: What is 'channel conflict' in B2B marketing?

Câu 17: Using social media platforms like LinkedIn to research prospects and build relationships is known as:

Câu 18: Which strategy involves selling a group of related products or services together as a single package solution?

Câu 19: What metric calculates the total revenue a business can expect from a single customer account over the duration of their relationship?

Câu 20: formal, long-term commitment between two companies to share resources and work toward common goals is called a:

Câu 21: In the buying center, the person who has the formal authority to select the supplier and arrange the purchase terms is the:

Câu 22: Which of the following describes 'market sensing' in a B2B context?

Câu 23: market where a product is sold to a diverse range of industries (e.g., computers sold to banks, hospitals, and schools) is called a:

Câu 24: When a manufacturer sells products directly to end-user businesses without using wholesalers or retailers, they are using a:

Câu 25: Compared to B2C consumers, B2B buyers are generally motivated more by: