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Trắc nghiệm Social Media Marketing Tiếng Anh
Bộ 6 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Bộ 6 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Câu 1: In Social Media Marketing, what is the primary purpose of 'Social Listening' compared to 'Social Monitoring'?

A. Tracking every single brand mention to provide immediate customer support.
B. Analyzing conversations and trends to gain strategic insights for long-term planning.
C. Deleting negative comments to maintain a positive brand image.
D. Increasing the number of followers by automated mass-following accounts.

💡 Lời giải chi tiết:

According to industry standards, social listening goes beyond monitoring by analyzing the 'why' behind conversations to inform broader business strategies. Conclusion Explanation Analyzing conversations and trends to gain strategic insights for long-term planning.

Câu 2: What does the metric ROAS (Return on Ad Spend) specifically measure in a social media campaign?

A. The total amount of revenue generated for every dollar spent on advertising.
B. The percentage of users who clicked on an ad out of the total impressions.
C. The average cost of acquiring a new follower on social media.
D. The total number of likes and shares an advertisement received.

💡 Lời giải chi tiết:

ROAS is a core financial metric used to evaluate the effectiveness of a marketing campaign by comparing revenue to the cost of the ads. Conclusion Explanation The total amount of revenue generated for every dollar spent on advertising.

Câu 3: Which of the following is a key benefit of using User-Generated Content (UGC) in a brand strategy?

A. It guarantees that the brand will never receive negative feedback.
B. It provides authentic social proof and builds trust with the audience.
C. It allows brands to ignore their own professional content creation.
D. It is the only way to reach the 'Explore' page on Instagram.

💡 Lời giải chi tiết:

UGC is widely recognized for its ability to foster community trust and authenticity because it comes from real customers rather than the brand itself. Conclusion Explanation It provides authentic social proof and builds trust with the audience.

Câu 4: What is the main function of the 'Meta Pixel' (formerly Facebook Pixel) installed on a website?

A. To increase the loading speed of the website for mobile users.
B. To block spam bots from accessing the website contact forms.
C. To track visitor actions and enable retargeting for social media ads.
D. To automatically post website updates to the brand's Facebook page.

💡 Lời giải chi tiết:

The Meta Pixel is a snippet of code that tracks conversions and user behavior on a site to optimize ad delivery and build audiences. Conclusion Explanation To track visitor actions and enable retargeting for social media ads.

Câu 5: When conducting a 'Social Media Audit', what is the marketer primarily looking for?

A. Legal loopholes to avoid paying taxes on advertising spend.
B. list of competitors to report for community guideline violations.
C. Gaps, inconsistencies, and opportunities for improvement across all platforms.
D. The fastest way to buy fake engagement to boost profile visibility.

💡 Lời giải chi tiết:

A social media audit is a comprehensive review of a brand's social presence to evaluate performance and align tactics with goals. Conclusion Explanation Gaps, inconsistencies, and opportunities for improvement across all platforms.

Câu 6: What characterizes a 'Viral Loop' in social media growth marketing?

A. paid advertising cycle that never stops running until the budget is empty.
B. mechanism where existing users invite new users, who then invite more users.
C. software bug that causes a post to be shown multiple times to the same person.
D. The process of reposting the same content every hour to increase reach.

💡 Lời giải chi tiết:

A viral loop is a self-reinforcing process where each new user leads to more than one additional user joining the platform or campaign. Conclusion Explanation A mechanism where existing users invite new users, who then invite more users.

Câu 7: Which targeting option is most unique to LinkedIn compared to other major social networks?

A. Targeting users based on their professional job title and industry.
B. Targeting users based on their physical location and zip code.
C. Targeting users based on their hobbies and entertainment interests.
D. Targeting users based on their relationship status and family size.

💡 Lời giải chi tiết:

LinkedIn's core strength lies in its professional data, allowing marketers to reach specific B2B audiences based on career attributes. Conclusion Explanation Targeting users based on their professional job title and industry.

Câu 8: How does the TikTok algorithm primarily determine content distribution on the 'For You' page?

A. By prioritizing content only from verified accounts with millions of followers.
B. By showing videos based on chronological order of when they were posted.
C. By analyzing individual user interactions and watch time for specific videos.
D. By strictly limiting content to the user's local geographic region.

💡 Lời giải chi tiết:

TikTok's recommendation engine is interest-based, focusing on high-engagement metrics like completion rate and re-watches to surface content. Conclusion Explanation By analyzing individual user interactions and watch time for specific videos.

Câu 9: What is the first recommended step in a social media crisis management plan?

A. Immediately deleting all social media accounts to avoid further comments.
B. Acknowledge the issue publicly and provide a timely, transparent response.
C. Blaming the customers for misunderstanding the brand's intentions.
D. Ignoring the situation until it eventually stops trending on its own.

💡 Lời giải chi tiết:

Effective crisis management requires swift acknowledgment and transparency to mitigate damage and maintain brand reputation. Conclusion Explanation Acknowledge the issue publicly and provide a timely, transparent response.

Câu 10: What is 'Social Commerce' in the context of modern digital marketing?

A. The act of using social media to complain about poor retail experiences.
B. Selling products directly through social media platforms without leaving the app.
C. Comparing prices between different e-commerce websites on a forum.
D. Paying influencers to talk about a brand without disclosing the partnership.

💡 Lời giải chi tiết:

Social commerce integrates the shopping experience directly into social networks, allowing for a seamless discovery-to-checkout journey. Conclusion Explanation Selling products directly through social media platforms without leaving the app.

Câu 11: Why do many brands prefer 'Micro-influencers' over 'Macro-influencers' for niche campaigns?

A. Micro-influencers always have higher total reach than celebrities.
B. Micro-influencers typically have higher engagement rates and a more loyal niche following.
C. Micro-influencers are legally required to post for free according to SMM laws.
D. Macro-influencers are banned from using hashtags in sponsored posts.

💡 Lời giải chi tiết:

Micro-influencers often possess more specialized knowledge and a closer relationship with their audience, leading to better conversion rates in specific niches. Conclusion Explanation Micro-influencers typically have higher engagement rates and a more loyal niche following.

Câu 12: In SMM, what is the goal of 'A/B Testing' (Split Testing) for advertisements?

A. To post the same ad twice to double the number of impressions.
B. To compare two versions of an ad to see which performs better for a specific goal.
C. To test if the social media platform's server is working correctly.
D. To ensure that every user sees the exact same image and text.

💡 Lời giải chi tiết:

A/B testing allows marketers to make data-driven decisions by isolating variables like headlines or images to optimize ad performance. Conclusion Explanation To compare two versions of an ad to see which performs better for a specific goal.

Câu 13: What does 'Shadowbanning' refer to in social media marketing?

A. premium feature where a brand's logo is displayed as a shadow on images.
B. The act of hiding or restricting a user's content without notifying them.
C. Blocking competitors from seeing a brand's private messages.
D. Automatically adding a dark filter to all posts to save user battery life.

💡 Lời giải chi tiết:

Shadowbanning is a moderation technique where a platform limits a user's visibility due to perceived policy violations without a formal ban. Conclusion Explanation The act of hiding or restricting a user's content without notifying them.

Câu 14: Which metric is the best indicator of how well an ad's creative and copy resonate with the target audience?

A. Total Impressions.
B. Click-Through Rate (CTR).
C. Account Follower Count.
D. Page Loading Speed.

💡 Lời giải chi tiết:

A high CTR indicates that the advertisement is relevant and compelling enough to encourage the audience to take action. Conclusion Explanation Click-Through Rate (CTR).

Câu 15: What is a 'Lookalike Audience' in social media advertising?

A. group of people who are famous for looking like celebrities.
B. An audience created based on people who share similar characteristics with existing customers.
C. fake list of email addresses used to test if an ad campaign is working.
D. Users who have the same profile picture as the brand's mascot.

💡 Lời giải chi tiết:

Lookalike audiences use platform algorithms to find new potential customers who mirror the behaviors and demographics of a source group. Conclusion Explanation An audience created based on people who share similar characteristics with existing customers.

Câu 16: What is the primary purpose of defining 'Content Pillars' for a brand's social media strategy?

A. To ensure the brand only posts one type of content every single day.
B. To provide a structured framework of themes to ensure variety and brand consistency.
C. To count the number of pillars in the brand's physical office building.
D. To automatically generate captions using random words from a dictionary.

💡 Lời giải chi tiết:

Content pillars help maintain a balanced and cohesive brand voice while ensuring all key marketing messages are covered over time. Conclusion Explanation To provide a structured framework of themes to ensure variety and brand consistency.

Câu 17: What does the term 'Dark Social' refer to in web analytics?

A. Social media platforms that only have a dark mode interface.
B. Traffic originating from private sharing channels that cannot be easily tracked.
C. The practice of buying followers from the 'dark web'.
D. Posting content only during the night to reach a global audience.

💡 Lời giải chi tiết:

Dark social describes web traffic coming from sources like DMs or messaging apps where referral data is missing, making it look like 'Direct' traffic. Conclusion Explanation Traffic originating from private sharing channels that cannot be easily tracked.

Câu 18: How does Pinterest differ from Facebook or X (Twitter) in terms of user intent?

A. Pinterest is primarily used for political debates and news updates.
B. Pinterest functions more like a visual search engine for future planning and inspiration.
C. Pinterest is designed specifically for short-form text messaging between friends.
D. Pinterest does not allow businesses to run advertisements on its platform.

💡 Lời giải chi tiết:

Unlike platforms centered on social interaction, Pinterest users often search for ideas, products, and inspiration for future projects. Conclusion Explanation Pinterest functions more like a visual search engine for future planning and inspiration.

Câu 19: What is the standard formula for calculating 'Engagement Rate' per post?

A. (Total Interactions / Total Reach or Followers) multiplied by 100.
B. (Total Impressions / Total Clicks) divided by 100.
C. Total Number of Likes plus Total Number of Dislikes.
D. The number of followers divided by the number of days the account has existed.

💡 Lời giải chi tiết:

Engagement rate measures the level of interaction a piece of content receives relative to the size of the audience it reaches. Conclusion Explanation (Total Interactions / Total Reach or Followers) multiplied by 100.

Câu 20: What is the primary goal of 'Community Management' in social media marketing?

A. To post ads as frequently as possible to increase sales volume.
B. To build and maintain relationships with the audience through active interaction.
C. To ban any user who asks a question about product pricing.
D. To hide all comments so that the brand profile looks clean.

💡 Lời giải chi tiết:

Community management focuses on fostering a loyal audience by engaging in conversations, answering queries, and humanizing the brand. Conclusion Explanation To build and maintain relationships with the audience through active interaction.

Câu 21: What is the '80/20 Rule' in social media content strategy?

A. 80% of posts should be promotional, and 20% should be educational.
B. 80% of content should inform or entertain, and 20% should directly promote the brand.
C. 80% of followers must like a post before the next one can be published.
D. 80% of the budget should go to Facebook, and 20% to all other platforms.

💡 Lời giải chi tiết:

This rule helps prevent audience fatigue by ensuring that the majority of content provides value rather than just selling products. Conclusion Explanation 80% of content should inform or entertain, and 20% should directly promote the brand.

Câu 22: What is 'Employee Advocacy' on social media?

A. Employees reporting their company for social media policy violations.
B. The promotion of a brand by its own employees on their personal social accounts.
C. legal requirement for employees to follow their boss on LinkedIn.
D. Hiring professional actors to pretend to be employees in TikTok videos.

💡 Lời giải chi tiết:

Employee advocacy leverages the trust and reach of individual staff members to amplify brand messages more authentically. Conclusion Explanation The promotion of a brand by its own employees on their personal social accounts.

Câu 23: Which of these is a critical factor for YouTube SEO (Search Engine Optimization)?

A. The number of filters applied to the video during editing.
B. The use of relevant keywords in the video title, description, and tags.
C. Ensuring the video is exactly 60 seconds long every time.
D. Setting the video resolution to the lowest possible setting.

💡 Lời giải chi tiết:

YouTube functions as a search engine, so using specific keywords helps the algorithm understand and surface content to the right viewers. Conclusion Explanation The use of relevant keywords in the video title, description, and tags.

Câu 24: What defines 'Ephemeral Content' in SMM?

A. Content that is professionally produced and stays on the profile forever.
B. Short-lived content that disappears after a set period, like Instagram Stories.
C. Text-only content that does not include any images or videos.
D. Advertisements that only appear to users who have already purchased a product.

💡 Lời giải chi tiết:

Ephemeral content creates a sense of urgency and authenticity because it is only available for a limited time (typically 24 hours). Conclusion Explanation Short-lived content that disappears after a set period, like Instagram Stories.

Câu 25: What is 'Retargeting' (Remarketing) in social media advertising?

A. Targeting a completely new audience that has never heard of the brand.
B. Showing ads to users who have previously interacted with the brand or website.
C. Changing the target location of an ad every 24 hours.
D. Deleting an ad and then posting it again with a different color.

💡 Lời giải chi tiết:

Retargeting helps re-engage potential customers who have already shown interest, significantly increasing conversion potential. Conclusion Explanation Showing ads to users who have previously interacted with the brand or website.

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Kết quả của bạn:

Câu 1: In Social Media Marketing, what is the primary purpose of 'Social Listening' compared to 'Social Monitoring'?

Câu 2: What does the metric ROAS (Return on Ad Spend) specifically measure in a social media campaign?

Câu 3: Which of the following is a key benefit of using User-Generated Content (UGC) in a brand strategy?

Câu 4: What is the main function of the 'Meta Pixel' (formerly Facebook Pixel) installed on a website?

Câu 5: When conducting a 'Social Media Audit', what is the marketer primarily looking for?

Câu 6: What characterizes a 'Viral Loop' in social media growth marketing?

Câu 7: Which targeting option is most unique to LinkedIn compared to other major social networks?

Câu 8: How does the TikTok algorithm primarily determine content distribution on the 'For You' page?

Câu 9: What is the first recommended step in a social media crisis management plan?

Câu 10: What is 'Social Commerce' in the context of modern digital marketing?

Câu 11: Why do many brands prefer 'Micro-influencers' over 'Macro-influencers' for niche campaigns?

Câu 12: In SMM, what is the goal of 'A/B Testing' (Split Testing) for advertisements?

Câu 13: What does 'Shadowbanning' refer to in social media marketing?

Câu 14: Which metric is the best indicator of how well an ad's creative and copy resonate with the target audience?

Câu 15: What is a 'Lookalike Audience' in social media advertising?

Câu 16: What is the primary purpose of defining 'Content Pillars' for a brand's social media strategy?

Câu 17: What does the term 'Dark Social' refer to in web analytics?

Câu 18: How does Pinterest differ from Facebook or X (Twitter) in terms of user intent?

Câu 19: What is the standard formula for calculating 'Engagement Rate' per post?

Câu 20: What is the primary goal of 'Community Management' in social media marketing?

Câu 21: What is the '80/20 Rule' in social media content strategy?

Câu 22: What is 'Employee Advocacy' on social media?

Câu 23: Which of these is a critical factor for YouTube SEO (Search Engine Optimization)?

Câu 24: What defines 'Ephemeral Content' in SMM?

Câu 25: What is 'Retargeting' (Remarketing) in social media advertising?

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