Bộ 6 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Câu 1: In Social Media Marketing, what is the primary purpose of 'Social Listening' compared to 'Social Monitoring'?

Câu 2: What does the metric ROAS (Return on Ad Spend) specifically measure in a social media campaign?

Câu 3: Which of the following is a key benefit of using User-Generated Content (UGC) in a brand strategy?

Câu 4: What is the main function of the 'Meta Pixel' (formerly Facebook Pixel) installed on a website?

Câu 5: When conducting a 'Social Media Audit', what is the marketer primarily looking for?

Câu 6: What characterizes a 'Viral Loop' in social media growth marketing?

Câu 7: Which targeting option is most unique to LinkedIn compared to other major social networks?

Câu 8: How does the TikTok algorithm primarily determine content distribution on the 'For You' page?

Câu 9: What is the first recommended step in a social media crisis management plan?

Câu 10: What is 'Social Commerce' in the context of modern digital marketing?

Câu 11: Why do many brands prefer 'Micro-influencers' over 'Macro-influencers' for niche campaigns?

Câu 12: In SMM, what is the goal of 'A/B Testing' (Split Testing) for advertisements?

Câu 13: What does 'Shadowbanning' refer to in social media marketing?

Câu 14: Which metric is the best indicator of how well an ad's creative and copy resonate with the target audience?

Câu 15: What is a 'Lookalike Audience' in social media advertising?

Câu 16: What is the primary purpose of defining 'Content Pillars' for a brand's social media strategy?

Câu 17: What does the term 'Dark Social' refer to in web analytics?

Câu 18: How does Pinterest differ from Facebook or X (Twitter) in terms of user intent?

Câu 19: What is the standard formula for calculating 'Engagement Rate' per post?

Câu 20: What is the primary goal of 'Community Management' in social media marketing?

Câu 21: What is the '80/20 Rule' in social media content strategy?

Câu 22: What is 'Employee Advocacy' on social media?

Câu 23: Which of these is a critical factor for YouTube SEO (Search Engine Optimization)?

Câu 24: What defines 'Ephemeral Content' in SMM?

Câu 25: What is 'Retargeting' (Remarketing) in social media advertising?