Quay lại danh mục Trắc nghiệm Social Media Marketing Tiếng Anh

Bộ 9 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Câu 1: What term describes the 'invisible' social sharing of content through private channels like DM, email, or messaging apps that cannot be tracked by web analytics?

Câu 2: In social media content strategy, what does the '80/20 Rule' typically suggest?

Câu 3: Which type of influencer typically has the highest engagement rate due to their niche expertise and tight-knit community, usually ranging from 1,000 to 100,000 followers?

Câu 4: What is the primary purpose of 'Social Listening' in a marketing context?

Câu 5: Which metric is calculated by dividing the total number of clicks by the total number of impressions?

Câu 6: Why is 'User-Generated Content' (UGC) considered highly effective for modern social media brands?

Câu 7: What is the function of the 'Facebook Pixel' (now part of Meta Pixel)?

Câu 8: Which platform is generally most effective for B2B (Business-to-Business) lead generation and professional networking?

Câu 9: The TikTok algorithm is famously driven by which primary factor to populate a user 'For You Page' (FYP)?

Câu 10: What does ROAS stand for in the context of paid social media advertising?

Câu 11: In social media management, 'Community Management' focuses primarily on which task?

Câu 12: Pinterest is often classified by marketers more as a 'Visual Search Engine' than a social network because:

Câu 13: Which metric measures the percentage of brand mentions compared to the total mentions of all competitors within an industry?

Câu 14: How does 'Social SEO' impact content discovery on platforms like Instagram and TikTok?

Câu 15: When a social media crisis occurs, what is generally considered the 'Golden Rule' of response?

Câu 16: On Instagram, what is the key difference between 'Stories' and 'Reels'?

Câu 17: What significant change did the Apple iOS 14.5 update bring to social media advertising?

Câu 18: Which influencer category is defined by having the smallest but most dedicated following (usually under 1,000 to 5,000 followers)?

Câu 19: 'Lookalike Audience' in Meta Ads allows a marketer to:

Câu 20: What is 'Evergreen Content' in the context of a social media calendar?

Câu 21: Which term refers to paid advertising that matches the look, feel, and function of the media format in which it appears?

Câu 22: How is the 'Engagement Rate' of a single post usually calculated?

Câu 23: What is 'Social Commerce'?

Câu 24: What is 'Brand Advocacy' on social media?

Câu 25: Which of the following is an example of 'Ephemeral Content'?