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Trắc nghiệm Content Marketing Tiếng Anh có đáp án - Phần 5

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Câu 1: What negative SEO phenomenon occurs when multiple pages on a single website target the same keyword, confusing search engines about which page to rank?

Câu 2: Who coined the term 'Skyscraper Technique' in content marketing, which involves finding high-performing content and creating something significantly better?

Câu 3: In the context of inbound marketing, what is the primary purpose of a 'lead magnet'?

Câu 4: What strategy involves injecting your brand's ideas or angles into breaking news stories to generate media coverage and social engagement?

Câu 5: In Google Analytics 4 (GA4), how is 'Bounce Rate' defined differently compared to Universal Analytics?

Câu 6: What is the central component of a 'Topic Cluster' model that provides a comprehensive overview of a topic and links out to cluster content?

Câu 7: What does the acronym PAS stand for in the context of copywriting formulas?

Câu 8: What process involves finding, organizing, and sharing the best and most relevant content on a specific issue from various sources?

Câu 9: Why is User-Generated Content (UGC) often considered highly effective for building brand trust?

Câu 10: Which form of paid media is designed to match the form and function of the platform on which it appears, making it look like regular content?

Câu 11: Which characteristic best defines 'Evergreen Content'?

Câu 12: What is the primary SEO function of 'Alt Text' (Alternative Text) for images?

Câu 13: In the context of social media content strategy, what does the '80/20 Rule' typically suggest?

Câu 14: Which of the following is an example of a 'transactional' Call to Action (CTA)?

Câu 15: What is the primary goal of conducting a 'Content Audit'?

Câu 16: What is a 'Buyer Persona' in content marketing strategy?

Câu 17: What is a distinct advantage of working with 'micro-influencers' (typically 10k-100k followers) compared to mega-influencers?

Câu 18: How is Click-Through Rate (CTR) typically calculated in digital marketing contexts?

Câu 19: What does 'Content Syndication' entail?

Câu 20: In branding, what does 'Tone of Voice' specifically refer to?

Câu 21: Why are 'long-tail keywords' often prioritized in content strategies for new websites?

Câu 22: Which of the following is classified as 'Earned Media'?

Câu 23: In A/B testing a landing page, what is the crucial rule regarding variables?

Câu 24: What does the term 'Above the Fold' refer to in digital content layout?

Câu 25: What characterizes a 'White Paper' in B2B content marketing?