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Trắc nghiệm Digital Marketing Tiếng Anh có đáp án - Chương 2

Trắc nghiệm Digital Marketing Tiếng Anh có đáp án - Chương 2

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Thời gian còn lại: --:--

Câu 1: Which macro-environmental factor primarily involves the rapid adoption of smartphones and its impact on a company's mobile marketing strategy?

Câu 2: In the digital micro-environment, search engines and affiliate networks that help promote a company's products are classified as what?

Câu 3: What term describes a clear statement that explains how a brand's digital offering solves customers' problems or improves their situation uniquely online?

Câu 4: Coined by Google, what is the stage in the online buying process where the consumer researches a product online before making a purchase decision?

Câu 5: Which characteristic is typically more critical in a B2B digital marketing strategy compared to a B2C strategy?

Câu 6: A digital marketer updating website cookie policies to ensure explicit user consent is primarily addressing which element of the macro-environment?

Câu 7: How does the internet generally affect the 'Threat of New Entrants' in Porter's Five Forces model?

Câu 8: What is the primary purpose of creating detailed buyer personas in a digital marketing strategy?

Câu 9: If a company sells premium organic coffee online, a website selling high-end tea that targets the same health-conscious demographic is considered what?

Câu 10: When a manufacturer decides to sell directly to consumers through its own website, bypassing traditional retail networks, this process is known as what?

Câu 11: The creation of new intermediaries, such as price comparison websites like Expedia or Skyscanner, between customers and suppliers is called what?

Câu 12: Online platforms like eBay and Craigslist are classic examples of which digital business model?

Câu 13: An international e-commerce brand adapting its website's color scheme and imagery to respect local customs and traditions is responding to which environmental factor?

Câu 14: Encouraging customers to leave online reviews and sending them setup guides via email primarily targets which stage of the online buying process?

Câu 15: A retail company that integrates its traditional physical stores with its online e-commerce platform is utilizing which type of business strategy?

Câu 16: A company like Spotify, which operates entirely online without any physical retail outlets, is referred to as what type of business?

Câu 17: During a period of high inflation, an e-commerce store notices a drop in sales for luxury items; this is a direct impact of which macro-environmental factor?

Câu 18: What occurs when a brand's new direct-to-consumer website starts undercutting the prices of the traditional offline retailers who also sell the brand's products?

Câu 19: In a digital marketing SWOT analysis, a new emerging social media platform with a rapidly growing user base would typically be classified as what?

Câu 20: How do digital marketers primarily use 'Big Data' regarding the micro-environment?

Câu 21: The interconnected network of suppliers, partners, platforms, and customers that interact to create digital value is known as what?

Câu 22: Which business model is demonstrated when a freelance graphic designer bids on a project posted by a corporate client on a platform like Upwork?

Câu 23: A user adding multiple laptops to a 'compare features' tool on an electronics website is currently in which stage of the buying decision process?

Câu 24: Airlines and ride-sharing apps frequently change their prices based on real-time demand, competitor pricing, and weather conditions; what is this pricing strategy called?

Câu 25: Creating high-quality blog content and SEO-optimized videos so that customers naturally find your brand when searching for solutions is the core philosophy of what?