Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 9
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Câu 1:
Which tool allows advertisers to send web events directly from their server to Meta to improve measurement accuracy?
💡 Lời giải chi tiết:
The Conversions API (CAPI) creates a direct connection between marketing data from a server and Meta to bypass browser limitations and improve data reliability. Kết luận Lý giải Conversions API
Câu 2:
What is the primary function of 'Deduplication' when using both Meta Pixel and Conversions API?
💡 Lời giải chi tiết:
Deduplication uses unique event IDs to identify and remove redundant data when the same event is received from both the browser and the server. Kết luận Lý giải To ensure Meta does not count the same event twice
Câu 3:
In Meta Ads reporting, what does the '7-day click' attribution window represent?
💡 Lời giải chi tiết:
A 7-day click window counts conversions that happen within a week of a user clicking an ad, reflecting Meta's standard attribution logic. Kết luận Lý giải Conversions are attributed if they occur within 7 days after a click
Câu 4:
Which metric is calculated by dividing total revenue by total ad spend?
💡 Lời giải chi tiết:
Return on Ad Spend (ROAS) is a key performance indicator that measures the gross revenue generated for every dollar spent on advertising. Kết luận Lý giải ROAS
Câu 5:
What is the minimum number of conversions typically required per ad set per week to exit the 'Learning Phase'?
💡 Lời giải chi tiết:
According to Meta's best practices, an ad set needs approximately 50 conversion events within a 7-day period to stabilize its delivery. Kết luận Lý giải 50 conversions
Câu 6:
Which feature helps Meta match web events to users when the Pixel cannot identify them via cookies?
💡 Lời giải chi tiết:
Automatic Advanced Matching uses hashed customer data like email or phone numbers from your website to better attribute conversions. Kết luận Lý giải Automatic Advanced Matching
Câu 7:
Which type of event should be used to track a specific action like 'Add to Cart' or 'Purchase' using the Pixel?
💡 Lời giải chi tiết:
Standard events are predefined actions that Meta recognizes across all ad accounts to help optimize and measure specific business outcomes. Kết luận Lý giải Standard Event
Câu 8:
What is the main purpose of Meta's 'Aggregated Event Measurement' (AEM)?
💡 Lời giải chi tiết:
Aggregated Event Measurement is a protocol designed to handle data processing from people using iOS 14.5 or later devices. Kết luận Lý giải To measure web events from iOS 14.5+ users while respecting privacy
Câu 9:
In an A/B test on Meta, what is 'Statistical Significance'?
💡 Lời giải chi tiết:
Statistical significance indicates the confidence level that the observed results in an experiment are likely to be repeated in the future. Kết luận Lý giải The probability that the difference in performance is not due to chance
Câu 10:
Which metric helps determine how many times, on average, each person saw your ad?
💡 Lời giải chi tiết:
Frequency is the average number of times each person saw your ad during the campaign period. Kết luận Lý giải Frequency
Câu 11:
What happens to an ad set's performance when it is in the 'Learning Phase'?
💡 Lời giải chi tiết:
During the learning phase, Meta's delivery system is still exploring the best way to show your ads, resulting in fluctuating performance. Kết luận Lý giải Performance may be unstable and CPA might be higher
Câu 12:
Which attribution model gives all credit for a conversion to the very last ad a user clicked?
💡 Lời giải chi tiết:
Last-click attribution assigns 100% of the conversion value to the final touchpoint before the conversion occurred. Kết luận Lý giải Last-click attribution
Câu 13:
What does 'Event Match Quality' (EMQ) score indicate in Meta Events Manager?
💡 Lời giải chi tiết:
EMQ measures how effective the customer information provided is at matching server events to Meta accounts. Kết luận Lý giải How well the customer data sent helps Meta identify a user
Câu 14:
If a business wants to track sales made in a physical store resulting from online ads, which tool should they use?
💡 Lời giải chi tiết:
Offline Conversions allow businesses to upload transaction data from physical locations to match with people who saw or clicked their ads. Kết luận Lý giải Offline Conversions
Câu 15:
What is the primary benefit of using 'Custom Conversions' over 'Standard Events'?
💡 Lời giải chi tiết:
Custom conversions allow you to track specific actions based on URL rules without adding extra snippets of code for every event. Kết luận Lý giải They do not require any code changes on the website
Câu 16:
Which of the following is a 'First-Party Cookie' benefit in the context of Meta Pixel?
💡 Lời giải chi tiết:
First-party cookies are set by the website the user is visiting and are generally less restricted by browser privacy settings than third-party cookies. Kết luận Lý giải It is more likely to be accepted by modern browsers
Câu 17:
When should an advertiser use 'Value-Based Lookalike Audiences'?
💡 Lời giải chi tiết:
Value-based lookalikes use customer lifetime value data to find people similar to a business's most profitable customers. Kết luận Lý giải When they want to reach people similar to their highest-spending customers
Câu 18:
What does 'Estimated Ad Recall Lift' measure?
💡 Lời giải chi tiết:
This metric estimates the number of people who would remember seeing your ad if asked within two days, used primarily for Brand Awareness. Kết luận Lý giải How many people are likely to remember seeing your ad after 2 days
Câu 19:
In Meta Ads, what is the 'Breakdown' feature used for?
💡 Lời giải chi tiết:
The Breakdown tool allows advertisers to slice their reporting data by various dimensions like demographics or delivery characteristics. Kết luận Lý giải To see performance data by age, gender, or placement
Câu 20:
Which tool is best for comparing the performance of two different ad headlines?
💡 Lời giải chi tiết:
A/B testing (split testing) allows you to change a single variable, such as a headline, to see which version performs better. Kết luận Lý giải A/B Testing
Câu 21:
What is the significance of the 'Base Code' in Meta Pixel installation?
💡 Lời giải chi tiết:
The Pixel base code should be placed on every page of a website to track standard traffic and provide a foundation for event tracking. Kết luận Lý giải It must be installed on every page of the website
Câu 22:
How does 'Advantage+ Campaign Budget' (formerly CBO) distribute budget?
💡 Lời giải chi tiết:
Advantage+ campaign budget manages your campaign budget across ad sets to get the most results for your spend. Kết luận Lý giải Automatically to the best-performing ad sets in real-time
Câu 23:
What is a 'Seed Audience' in the context of creating a Lookalike Audience?
💡 Lời giải chi tiết:
A seed audience is the custom audience (like a customer list or website visitors) that Meta uses as a reference to find new users with similar traits. Kết luận Lý giải The source audience used to find similar people
Câu 24:
What does the 'CPM' metric represent?
💡 Lời giải chi tiết:
CPM stands for 'Cost Per Mille' (thousand) and measures the total cost for every 1,000 impressions an ad receives. Kết luận Lý giải Cost Per Thousand impressions
Câu 25:
Which status indicates that an ad set is currently being modified and not yet active?
💡 Lời giải chi tiết:
A 'Draft' status means the changes have been made in the interface but have not yet been published to Meta's servers. Kết luận Lý giải Draft
