Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 12
Thời gian còn lại: --:--
Kết quả của bạn:
Bạn đã đúng:
Bạn đã sai:
Tổng số câu:
Câu 1:
What is the current default attribution window for Meta Ads after the iOS 14 updates?
💡 Lời giải chi tiết:
According to Meta's current documentation, the system default setting for attribution is 7-day click and 1-day view to provide a standard measurement of ad performance. Kết luận Lý giải: 7-day click and 1-day view
Câu 2:
In Meta Ads Manager, which metric is calculated by dividing the total amount spent by the number of 'Purchases'?
💡 Lời giải chi tiết:
Cost per Result is a performance metric that shows the average cost of each specific action users take, such as a purchase, based on the total spend. Kết luận Lý giải: Cost per Result
Câu 3:
What is the primary purpose of Meta's 'Conversion API' (CAPI) compared to the standard Pixel?
💡 Lời giải chi tiết:
Conversion API creates a direct connection between marketing data from a server and Meta to improve data accuracy and bypass browser-based limitations. Kết luận Lý giải: To share data directly from the server to Meta for better tracking reliability
Câu 4:
How many conversion events are generally required for an ad set to exit the 'Learning Phase' in a 7-day period?
💡 Lời giải chi tiết:
Meta indicates that ad sets typically need about 50 conversion events within a week to stabilize delivery and exit the learning phase. Kết luận Lý giải: Approximately 50 events
Câu 5:
Which tool allows advertisers to compare the performance of two versions of an ad by changing one variable?
💡 Lời giải chi tiết:
A/B Testing is a controlled experiment used to determine which ad strategy performs best by testing variables like creative or audience. Kết luận Lý giải: A/B Testing
Câu 6:
What does the 'Estimated Action Rate' represent in the Meta ad auction process?
💡 Lời giải chi tiết:
The Estimated Action Rate is a prediction by Meta of how likely a specific user is to complete the optimization goal of the ad. Kết luận Lý giải: The probability that a person will take the desired action after seeing an ad
Câu 7:
Which bidding strategy is designed to keep the average cost per result below a specific amount?
💡 Lời giải chi tiết:
Cost Cap bidding aims to maximize results while keeping the average cost per result at or below the advertiser's set limit. Kết luận Lý giải: Cost Cap
Câu 8:
In scaling Meta campaigns, what is 'Horizontal Scaling'?
💡 Lời giải chi tiết:
Horizontal scaling involves expanding the reach by testing new audience segments or interests rather than just increasing the budget of one ad set. Kết luận Lý giải: Adding new audiences or ad sets to expand reach
Câu 9:
Which metric helps identify 'Ad Fatigue' in a long-running campaign?
💡 Lời giải chi tiết:
Frequency measures the average number of times each person sees an ad; a high frequency often leads to ad fatigue and declining performance. Kết luận Lý giải: Frequency
Câu 10:
What is the primary benefit of using 'Advantage+ Campaign Budget' (formerly CBO)?
💡 Lời giải chi tiết:
Advantage+ Campaign Budget optimizes the distribution of your campaign budget across ad sets to get the most results for your total spend. Kết luận Lý giải: It automatically distributes budget to the best-performing ad sets in real-time
Câu 11:
What does the 'Aggregated Event Measurement' (AEM) protocol address?
💡 Lời giải chi tiết:
AEM is a protocol that allows for measurement of web events from iOS 14.5+ users while respecting their privacy choices. Kết luận Lý giải: Measuring web events from people using iOS 14.5 or later devices
Câu 12:
Which type of Custom Audience is created based on people who have interacted with your Instagram profile?
💡 Lời giải chi tiết:
Engagement Custom Audiences are composed of people who have interacted with your content across Meta technologies, including Instagram. Kết luận Lý giải: Engagement Custom Audience
Câu 13:
What is the maximum duration for a 'Retention' period in a Website Custom Audience?
💡 Lời giải chi tiết:
The maximum time a person can remain in a Website Custom Audience after visiting your site is 180 days. Kết luận Lý giải: 180 days
Câu 14:
In Meta's Ad Auction, what three factors determine 'Total Value'?
💡 Lời giải chi tiết:
Meta calculates Total Value by combining the advertiser's bid, the predicted likelihood of user action, and the overall quality of the ad. Kết luận Lý giải: Bid, Estimated Action Rates, and Ad Quality
Câu 15:
What is the main goal of a 'Brand Lift Study'?
💡 Lời giải chi tiết:
Brand Lift studies use polling and other methods to measure how an ad campaign influences brand metrics like recall and favorability. Kết luận Lý giải: To measure the impact of ads on brand awareness and perception
Câu 16:
Which metric is the best indicator of how well your creative captures attention in the first few seconds?
💡 Lời giải chi tiết:
Hook Rate or Thumbstop Rate measures the percentage of 3-second video views relative to impressions, indicating initial creative effectiveness. Kết luận Lý giải: Hook Rate (Thumbstop Rate)
Câu 17:
What happens when you use 'Lookalike Audiences'?
💡 Lời giải chi tiết:
Lookalike Audiences use a source audience to identify new prospects with similar profiles and behaviors to improve targeting. Kết luận Lý giải: Meta finds new people who share similar characteristics with your existing customers
Câu 18:
Which ad placement is specifically designed for short-form, vertical video content on both Facebook and Instagram?
💡 Lời giải chi tiết:
Reels is Meta's dedicated placement for immersive, vertical short-form video content across its platforms. Kết luận Lý giải: Reels
Câu 19:
In Meta Ads, what is 'Breakdown' used for in reporting?
💡 Lời giải chi tiết:
The Breakdown feature in Ads Manager allows advertisers to view results categorized by various dimensions like demographics or delivery settings. Kết luận Lý giải: To see performance data segmented by age, gender, or placement
Câu 20:
What is the 'Broad Targeting' strategy?
💡 Lời giải chi tiết:
Broad targeting limits audience constraints to age, gender, and location, allowing Meta's algorithm to optimize based on actual performance data. Kết luận Lý giải: Relying on Meta's delivery system to find the best audience with minimal constraints
Câu 21:
What is a 'Custom Conversion'?
💡 Lời giải chi tiết:
Custom Conversions allow advertisers to define specific events based on URL patterns or standard events to measure unique business goals. Kết luận Lý giải: A way to track specific actions using URL rules or parameters without adding extra code
Câu 22:
Which tool in Meta Business Suite is best for scheduling posts and stories in advance?
💡 Lời giải chi tiết:
The Planner tool within Meta Business Suite provides a calendar view for scheduling and managing organic content. Kết luận Lý giải: Planner
Câu 23:
What does 'ROAS' stand for in digital marketing?
💡 Lời giải chi tiết:
ROAS is a marketing metric that measures the amount of revenue a business earns for each dollar it spends on advertising. Kết luận Lý giải: Return On Ad Spend
Câu 24:
What is the primary function of the 'Meta Pixel'?
💡 Lời giải chi tiết:
The Meta Pixel is a piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns. Kết luận Lý giải: To track website visitor actions and attribute them to ads
Câu 25:
Which ad objective should be chosen if the goal is to get people to fill out a form within the Facebook app?
💡 Lời giải chi tiết:
The Leads objective is designed to collect contact information through Instant Forms or other methods directly on the platform. Kết luận Lý giải: Leads
