Quay lại danh mục Trắc nghiệm Facebook Marketing Tiếng Anh

Trang chủ
Trắc nghiệm
Trắc nghiệm Facebook Marketing Tiếng Anh
Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 12

Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 12

Lưu ý: Nội dung trong bài Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 12 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Kết quả của bạn:

Bạn đã đúng:

Bạn đã sai:

Tổng số câu:

Câu 1: What is the current default attribution window for Meta Ads after the iOS 14 updates?

A. 7-day click and 1-day view
B. 28-day click and 1-day view
C. 1-day click and 1-day view
D. 7-day click and 7-day view

💡 Lời giải chi tiết:

According to Meta's current documentation, the system default setting for attribution is 7-day click and 1-day view to provide a standard measurement of ad performance. Kết luận Lý giải: 7-day click and 1-day view

Câu 2: In Meta Ads Manager, which metric is calculated by dividing the total amount spent by the number of 'Purchases'?

A. Return on Ad Spend (ROAS)
B. Cost per Result
C. Click-Through Rate (CTR)
D. Cost per Mille (CPM)

💡 Lời giải chi tiết:

Cost per Result is a performance metric that shows the average cost of each specific action users take, such as a purchase, based on the total spend. Kết luận Lý giải: Cost per Result

Câu 3: What is the primary purpose of Meta's 'Conversion API' (CAPI) compared to the standard Pixel?

A. To create better looking video ads
B. To increase the daily budget automatically
C. To share data directly from the server to Meta for better tracking reliability
D. To bypass the need for any Business Manager account

💡 Lời giải chi tiết:

Conversion API creates a direct connection between marketing data from a server and Meta to improve data accuracy and bypass browser-based limitations. Kết luận Lý giải: To share data directly from the server to Meta for better tracking reliability

Câu 4: How many conversion events are generally required for an ad set to exit the 'Learning Phase' in a 7-day period?

A. Approximately 10 events
B. Approximately 50 events
C. Exactly 100 events
D. At least 500 events

💡 Lời giải chi tiết:

Meta indicates that ad sets typically need about 50 conversion events within a week to stabilize delivery and exit the learning phase. Kết luận Lý giải: Approximately 50 events

Câu 5: Which tool allows advertisers to compare the performance of two versions of an ad by changing one variable?

A. Audience Insights
B. Creative Hub
C. A/B Testing
D. Campaign Planner

💡 Lời giải chi tiết:

A/B Testing is a controlled experiment used to determine which ad strategy performs best by testing variables like creative or audience. Kết luận Lý giải: A/B Testing

Câu 6: What does the 'Estimated Action Rate' represent in the Meta ad auction process?

A. The historical cost of the advertiser's previous campaigns
B. The probability that a person will take the desired action after seeing an ad
C. The number of followers a Facebook Page has
D. The total length of time a video ad is watched

💡 Lời giải chi tiết:

The Estimated Action Rate is a prediction by Meta of how likely a specific user is to complete the optimization goal of the ad. Kết luận Lý giải: The probability that a person will take the desired action after seeing an ad

Câu 7: Which bidding strategy is designed to keep the average cost per result below a specific amount?

A. Highest Volume
B. Cost Cap
C. Bid Cap
D. ROAS Goal

💡 Lời giải chi tiết:

Cost Cap bidding aims to maximize results while keeping the average cost per result at or below the advertiser's set limit. Kết luận Lý giải: Cost Cap

Câu 8: In scaling Meta campaigns, what is 'Horizontal Scaling'?

A. Increasing the budget of a single existing ad set
B. Adding new audiences or ad sets to expand reach
C. Changing the headline of an ad
D. Stopping all underperforming ads

💡 Lời giải chi tiết:

Horizontal scaling involves expanding the reach by testing new audience segments or interests rather than just increasing the budget of one ad set. Kết luận Lý giải: Adding new audiences or ad sets to expand reach

Câu 9: Which metric helps identify 'Ad Fatigue' in a long-running campaign?

A. Frequency
B. Impressions
C. Total Spend
D. Page Likes

💡 Lời giải chi tiết:

Frequency measures the average number of times each person sees an ad; a high frequency often leads to ad fatigue and declining performance. Kết luận Lý giải: Frequency

Câu 10: What is the primary benefit of using 'Advantage+ Campaign Budget' (formerly CBO)?

A. It forces equal spending across all ad sets
B. It automatically distributes budget to the best-performing ad sets in real-time
C. It guarantees a lower CPM for all ads
D. It allows for unlimited ad sets within one campaign

💡 Lời giải chi tiết:

Advantage+ Campaign Budget optimizes the distribution of your campaign budget across ad sets to get the most results for your total spend. Kết luận Lý giải: It automatically distributes budget to the best-performing ad sets in real-time

Câu 11: What does the 'Aggregated Event Measurement' (AEM) protocol address?

A. Tracking users across different physical store locations
B. Measuring web events from people using iOS 14.5 or later devices
C. Counting the number of likes on a business page
D. Managing multiple WhatsApp Business accounts

💡 Lời giải chi tiết:

AEM is a protocol that allows for measurement of web events from iOS 14.5+ users while respecting their privacy choices. Kết luận Lý giải: Measuring web events from people using iOS 14.5 or later devices

Câu 12: Which type of Custom Audience is created based on people who have interacted with your Instagram profile?

A. Website Custom Audience
B. Engagement Custom Audience
C. Customer List Custom Audience
D. Offline Activity Custom Audience

💡 Lời giải chi tiết:

Engagement Custom Audiences are composed of people who have interacted with your content across Meta technologies, including Instagram. Kết luận Lý giải: Engagement Custom Audience

Câu 13: What is the maximum duration for a 'Retention' period in a Website Custom Audience?

A. 30 days
B. 90 days
C. 180 days
D. 365 days

💡 Lời giải chi tiết:

The maximum time a person can remain in a Website Custom Audience after visiting your site is 180 days. Kết luận Lý giải: 180 days

Câu 14: In Meta's Ad Auction, what three factors determine 'Total Value'?

A. Bid, Estimated Action Rates, and Ad Quality
B. Budget, Reach, and Frequency
C. CTR, CPC, and CPM
D. Likes, Shares, and Comments

💡 Lời giải chi tiết:

Meta calculates Total Value by combining the advertiser's bid, the predicted likelihood of user action, and the overall quality of the ad. Kết luận Lý giải: Bid, Estimated Action Rates, and Ad Quality

Câu 15: What is the main goal of a 'Brand Lift Study'?

A. To measure the immediate sales ROI of a single ad
B. To measure the impact of ads on brand awareness and perception
C. To find the lowest possible cost per click
D. To track the delivery speed of a video ad

💡 Lời giải chi tiết:

Brand Lift studies use polling and other methods to measure how an ad campaign influences brand metrics like recall and favorability. Kết luận Lý giải: To measure the impact of ads on brand awareness and perception

Câu 16: Which metric is the best indicator of how well your creative captures attention in the first few seconds?

A. Average Watch Time
B. ThruPlay
C. Hook Rate (Thumbstop Rate)
D. Post Shares

💡 Lời giải chi tiết:

Hook Rate or Thumbstop Rate measures the percentage of 3-second video views relative to impressions, indicating initial creative effectiveness. Kết luận Lý giải: Hook Rate (Thumbstop Rate)

Câu 17: What happens when you use 'Lookalike Audiences'?

A. Meta targets your existing customers only
B. Meta finds new people who share similar characteristics with your existing customers
C. Meta excludes your competitors' customers from seeing your ads
D. Meta automatically increases your bid for high-quality users

💡 Lời giải chi tiết:

Lookalike Audiences use a source audience to identify new prospects with similar profiles and behaviors to improve targeting. Kết luận Lý giải: Meta finds new people who share similar characteristics with your existing customers

Câu 18: Which ad placement is specifically designed for short-form, vertical video content on both Facebook and Instagram?

A. Right Column
B. Marketplace
C. Reels
D. In-Stream Video

💡 Lời giải chi tiết:

Reels is Meta's dedicated placement for immersive, vertical short-form video content across its platforms. Kết luận Lý giải: Reels

Câu 19: In Meta Ads, what is 'Breakdown' used for in reporting?

A. To stop an ad set from spending
B. To see performance data segmented by age, gender, or placement
C. To delete old campaign data
D. To create a copy of a campaign

💡 Lời giải chi tiết:

The Breakdown feature in Ads Manager allows advertisers to view results categorized by various dimensions like demographics or delivery settings. Kết luận Lý giải: To see performance data segmented by age, gender, or placement

Câu 20: What is the 'Broad Targeting' strategy?

A. Targeting only people who have already purchased from the brand
B. Relying on Meta's delivery system to find the best audience with minimal constraints
C. Using at least 50 different interest-based keywords
D. Targeting only specific ZIP codes within a city

💡 Lời giải chi tiết:

Broad targeting limits audience constraints to age, gender, and location, allowing Meta's algorithm to optimize based on actual performance data. Kết luận Lý giải: Relying on Meta's delivery system to find the best audience with minimal constraints

Câu 21: What is a 'Custom Conversion'?

A. A way to track specific actions using URL rules or parameters without adding extra code
B. An ad format that uses customer photos
C. A tool to change the currency of your ad account
D. A feature to automatically translate ads into different languages

💡 Lời giải chi tiết:

Custom Conversions allow advertisers to define specific events based on URL patterns or standard events to measure unique business goals. Kết luận Lý giải: A way to track specific actions using URL rules or parameters without adding extra code

Câu 22: Which tool in Meta Business Suite is best for scheduling posts and stories in advance?

A. Ads Manager
B. Planner
C. Events Manager
D. Commerce Manager

💡 Lời giải chi tiết:

The Planner tool within Meta Business Suite provides a calendar view for scheduling and managing organic content. Kết luận Lý giải: Planner

Câu 23: What does 'ROAS' stand for in digital marketing?

A. Reach Of Ad Sets
B. Return On Ad Spend
C. Revenue Of All Sales
D. Ratio Of Active Subscribers

💡 Lời giải chi tiết:

ROAS is a marketing metric that measures the amount of revenue a business earns for each dollar it spends on advertising. Kết luận Lý giải: Return On Ad Spend

Câu 24: What is the primary function of the 'Meta Pixel'?

A. To design graphics for Facebook posts
B. To track website visitor actions and attribute them to ads
C. To increase the number of likes on a Facebook Page
D. To edit video files before uploading them to Ads Manager

💡 Lời giải chi tiết:

The Meta Pixel is a piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns. Kết luận Lý giải: To track website visitor actions and attribute them to ads

Câu 25: Which ad objective should be chosen if the goal is to get people to fill out a form within the Facebook app?

A. Awareness
B. Traffic
C. Leads
D. App Promotion

💡 Lời giải chi tiết:

The Leads objective is designed to collect contact information through Instant Forms or other methods directly on the platform. Kết luận Lý giải: Leads

Danh sách trắc nghiệm Làm bài tiếp theo

Danh sách các bộ trắc nghiệm:

Các bài trắc nghiệm liên quan

Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 13

Bộ trắc nghiệm 177 lượt làm

Làm ngay

Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 14

Bộ trắc nghiệm 194 lượt làm

Làm ngay

Bộ 1 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Bộ trắc nghiệm 230 lượt làm

Làm ngay

Bộ 2 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Bộ trắc nghiệm 247 lượt làm

Làm ngay

Bộ 3 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Bộ trắc nghiệm 264 lượt làm

Làm ngay

Bộ 4 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Bộ trắc nghiệm 281 lượt làm

Làm ngay

Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 12

Kết quả của bạn:

Câu 1: What is the current default attribution window for Meta Ads after the iOS 14 updates?

Câu 2: In Meta Ads Manager, which metric is calculated by dividing the total amount spent by the number of 'Purchases'?

Câu 3: What is the primary purpose of Meta's 'Conversion API' (CAPI) compared to the standard Pixel?

Câu 4: How many conversion events are generally required for an ad set to exit the 'Learning Phase' in a 7-day period?

Câu 5: Which tool allows advertisers to compare the performance of two versions of an ad by changing one variable?

Câu 6: What does the 'Estimated Action Rate' represent in the Meta ad auction process?

Câu 7: Which bidding strategy is designed to keep the average cost per result below a specific amount?

Câu 8: In scaling Meta campaigns, what is 'Horizontal Scaling'?

Câu 9: Which metric helps identify 'Ad Fatigue' in a long-running campaign?

Câu 10: What is the primary benefit of using 'Advantage+ Campaign Budget' (formerly CBO)?

Câu 11: What does the 'Aggregated Event Measurement' (AEM) protocol address?

Câu 12: Which type of Custom Audience is created based on people who have interacted with your Instagram profile?

Câu 13: What is the maximum duration for a 'Retention' period in a Website Custom Audience?

Câu 14: In Meta's Ad Auction, what three factors determine 'Total Value'?

Câu 15: What is the main goal of a 'Brand Lift Study'?

Câu 16: Which metric is the best indicator of how well your creative captures attention in the first few seconds?

Câu 17: What happens when you use 'Lookalike Audiences'?

Câu 18: Which ad placement is specifically designed for short-form, vertical video content on both Facebook and Instagram?

Câu 19: In Meta Ads, what is 'Breakdown' used for in reporting?

Câu 20: What is the 'Broad Targeting' strategy?

Câu 21: What is a 'Custom Conversion'?

Câu 22: Which tool in Meta Business Suite is best for scheduling posts and stories in advance?

Câu 23: What does 'ROAS' stand for in digital marketing?

Câu 24: What is the primary function of the 'Meta Pixel'?

Câu 25: Which ad objective should be chosen if the goal is to get people to fill out a form within the Facebook app?

Danh sách các bộ trắc nghiệm:

Voviethoang.top

Voviethoangseo.com

Seogenz.top