Trắc nghiệm Marketing B2B Tiếng Anh có đáp án - Chương 8

Trắc nghiệm Marketing B2B Tiếng Anh có đáp án - Chương 8

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Câu 1: What is the primary function of a B2B marketing channel?

Câu 2: Which type of intermediary in B2B markets takes legal title to the goods they handle?

Câu 3: Manufacturer's representatives (reps) are typically compensated based on which method?

Câu 4: A 'direct' B2B distribution channel is most appropriate when which condition is met?

Câu 5: What is a primary disadvantage of using manufacturer's representatives compared to a direct sales force?

Câu 6: In B2B marketing, 'multichannel distribution' refers to what strategy?

Câu 7: Which of the following is an example of horizontal channel conflict?

Câu 8: Which concept emphasizes that all logistics activities should be managed as an integrated system to minimize the sum of all costs?

Câu 9: What is the main role of a 'Value-Added Reseller' (VAR) in B2B channels?

Câu 10: The 'bullwhip effect' in supply chain management leads to which problem?

Câu 11: Which of the following describes 'Third-Party Logistics' (3PL)?

Câu 12: Why might a B2B firm choose an 'indirect' channel over a 'direct' channel?

Câu 13: Which 'power base' is used when a manufacturer offers financial bonuses to a distributor for meeting sales targets?

Câu 14: What is 'disintermediation' in the context of modern B2B marketing channels?

Câu 15: In B2B logistics, what does 'Vendor Managed Inventory' (VMI) involve?

Câu 16: Which factor is a major consideration when designing a B2B channel strategy?

Câu 17: What is a 'gray market' in B2B distribution?

Câu 18: Which of the following is a 'soft' lead-time component in B2B logistics?

Câu 19: What is the primary goal of 'Just-in-Time' (JIT) delivery in B2B relationships?

Câu 20: In B2B channel management, 'expert power' is derived from what source?

Câu 21: Which B2B channel structure is most common for low-priced, frequently purchased maintenance supplies?

Câu 22: How does 'Supply Chain Management' (SCM) differ from 'Logistics'?

Câu 23: A 'Supply Chain' is often described as being only as strong as its 'weakest link'. What does this imply for B2B marketers?

Câu 24: Which of the following describes 'Reverse Logistics' in B2B?

Câu 25: Why might a manufacturer choose 'exclusive distribution' for a specific B2B product?