Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Trang chủ
Trắc nghiệm
Trắc nghiệm Quản trị Marketing Tiếng Anh
Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 7

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 7

Lưu ý: Nội dung trong bài Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 7 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Kết quả của bạn:

Bạn đã đúng:

Bạn đã sai:

Tổng số câu:

Câu 1: Which pricing strategy involves setting a high initial price to skim revenues layer by layer from the market?

A. Market-penetration pricing
B. Market-skimming pricing
C. Cost-plus pricing
D. Dynamic pricing

💡 Lời giải chi tiết:

According to common marketing theory, market-skimming pricing involves setting a high initial price to capture revenue from different segments, concluding with Market-skimming pricing

Câu 2: What is the primary objective of market-penetration pricing?

A. To maximize short-term profit
B. To establish a premium brand image
C. To attract a large number of buyers quickly and win a large market share
D. To recover R&D costs immediately

💡 Lời giải chi tiết:

Market-penetration pricing aims to gain market share rapidly by setting a low initial price, concluding with To attract a large number of buyers quickly and win a large market share

Câu 3: When a company offers a set of products at a single combined price, which strategy is being used?

A. Product bundle pricing
B. Optional-product pricing
C. Captive-product pricing
D. By-product pricing

💡 Lời giải chi tiết:

Combining several products and offering the bundle at a reduced price is known as product bundle pricing, concluding with Product bundle pricing

Câu 4: What does 'price discrimination' refer to in the context of marketing?

A. Charging the same price to all customers
B. Selling a product at different prices to different customers without reflecting cost differences
C. Setting prices below cost to eliminate competitors
D. Adjusting prices based on manufacturing volume

💡 Lời giải chi tiết:

Price discrimination involves selling goods or services at different prices to different consumers for reasons not associated with costs, concluding with Selling a product at different prices to different customers without reflecting cost differences

Câu 5: Which pricing strategy is used when products are sold along with accessories or complementary items that are necessary for use?

A. Captive-product pricing
B. Product line pricing
C. Optional-product pricing
D. Geographic pricing

💡 Lời giải chi tiết:

Captive-product pricing sets a price for products that must be used along with a main product, concluding with Captive-product pricing

Câu 6: In psychological pricing, what is the main goal of using reference prices?

A. To confuse the customers
B. To force customers to compare the item's price with other options
C. To set a price that buyers carry in their minds and refer to when looking at a given product
D. To eliminate the need for discounts

💡 Lời giải chi tiết:

Reference prices are the prices that buyers carry in their minds and refer to when looking at a given product, concluding with To set a price that buyers carry in their minds and refer to when looking at a given product

Câu 7: Which term describes the strategy of adjusting prices continually to meet the characteristics and needs of individual customers and situations?

A. Dynamic pricing
B. Segmented pricing
C. Psychological pricing
D. Promotional pricing

💡 Lời giải chi tiết:

Dynamic pricing involves changing prices on a real-time basis to meet customer needs, concluding with Dynamic pricing

Câu 8: What is the primary characteristic of 'Value-added pricing'?

A. Reducing prices to compete with generic brands
B. Attaching value-added features to support higher prices rather than cutting prices
C. Setting prices based solely on manufacturing costs
D. Standardizing products to lower consumer expectations

💡 Lời giải chi tiết:

Value-added pricing attaches value-added features and services to differentiate the offer and support higher prices, concluding with Attaching value-added features to support higher prices rather than cutting prices

Câu 9: Which type of pricing is commonly seen when a manufacturer charges a specific price for a product but sets different prices for options like specialized software or accessories?

A. Optional-product pricing
B. By-product pricing
C. Product line pricing
D. Captive-product pricing

💡 Lời giải chi tiết:

Optional-product pricing is the pricing of optional or accessory products along with a main product, concluding with Optional-product pricing

Câu 10: What is the main purpose of 'Promotional pricing'?

A. To permanently lower product quality
B. To increase long-term profit margins
C. To temporarily price products below list price to create buying excitement and urgency
D. To completely eliminate inventory

💡 Lời giải chi tiết:

Promotional pricing temporarily reduces prices to stimulate immediate sales, concluding with To temporarily price products below list price to create buying excitement and urgency

Câu 11: Which pricing strategy involves setting the price steps between various products in a product line based on cost differences and customer perceptions of value?

A. Product line pricing
B. Optional-product pricing
C. Captive-product pricing
D. Product bundle pricing

💡 Lời giải chi tiết:

Product line pricing manages the price steps between products in a line to reflect value and costs, concluding with Product line pricing

Câu 12: When a company seeks to recover the costs of producing a main product by pricing its by-products, which strategy is this?

A. By-product pricing
B. Captive-product pricing
C. Product bundle pricing
D. Optional-product pricing

💡 Lời giải chi tiết:

By-product pricing sets a price for by-products to help offset the costs of disposing of them and make the main product's price more competitive, concluding with By-product pricing

Câu 13: What is the main legal implication of 'Predatory pricing'?

A. It is a standard business practice for new firms
B. It is illegal in many jurisdictions as it aims to drive competitors out of the market
C. It is only applicable to international trade
D. It is required by antitrust regulations

💡 Lời giải chi tiết:

Predatory pricing, or selling below cost to destroy competitors, is generally prohibited by competition laws, concluding with It is illegal in many jurisdictions as it aims to drive competitors out of the market

Câu 14: What characterizes 'Everyday low pricing' (EDLP)?

A. Constant sales and deep discounts
B. Charging a constant, everyday low price with few or no temporary price discounts
C. Raising prices frequently to maintain brand prestige
D. Setting high prices to target luxury buyers

💡 Lời giải chi tiết:

EDLP charges a constant, low price to avoid the inconvenience of frequent sales, concluding with Charging a constant, everyday low price with few or no temporary price discounts

Câu 15: Why might a company choose to implement 'Geographic pricing'?

A. To account for different shipping and logistical costs across regions
B. To force customers to visit physical stores
C. To avoid taxes in specific locations
D. To restrict product availability

💡 Lời giải chi tiết:

Geographic pricing involves adjusting prices for customers located in different parts of the country or world, concluding with To account for different shipping and logistical costs across regions

Câu 16: What is a 'Price ceiling' in the context of setting a new product price?

A. The minimum price required to cover costs
B. The maximum price consumers are willing to pay for a product's value
C. A government-mandated price cap
D. The price at which a company breaks even

💡 Lời giải chi tiết:

Customer perceptions of value set the price ceiling, meaning it is the highest price a customer is willing to pay, concluding with The maximum price consumers are willing to pay for a product's value

Câu 17: Which factor is critical when considering a 'Market-skimming' strategy?

A. The product quality and image must support its higher price
B. The market must be highly price-sensitive
C. Production costs must be extremely high
D. Competitors must have already entered the market

💡 Lời giải chi tiết:

Market skimming works best when the product's quality and image support a high price, concluding with The product quality and image must support its higher price

Câu 18: What is 'International pricing' primarily concerned with?

A. Setting one global price for all countries
B. Adjusting prices to reflect local market conditions and cost factors in different countries
C. Avoiding all forms of export taxes
D. Only selling through online global platforms

💡 Lời giải chi tiết:

Companies pricing internationally must adjust for economic conditions, competitive situations, and local laws, concluding with Adjusting prices to reflect local market conditions and cost factors in different countries

Câu 19: Which type of pricing involves selling a product or service at two or more prices, where the difference in price is not based on differences in costs?

A. Segmented pricing
B. Cost-plus pricing
C. Dynamic pricing
D. Product line pricing

💡 Lời giải chi tiết:

Segmented pricing involves selling a product at different prices for different customers or locations regardless of cost differences, concluding with Segmented pricing

Câu 20: What does a 'Price floor' represent in pricing strategy?

A. The maximum price a customer will pay
B. The minimum price required to cover all costs and ensure profitability
C. A competitor's lowest price
D. A suggested retail price set by the government

💡 Lời giải chi tiết:

Costs set the price floor, representing the minimum price a firm can charge to remain profitable, concluding with The minimum price required to cover all costs and ensure profitability

Câu 21: Which pricing adjustment is typically used by airlines and hotels to manage demand?

A. Segmented pricing
B. Captive-product pricing
C. By-product pricing
D. Product bundle pricing

💡 Lời giải chi tiết:

Airlines and hotels use segmented pricing based on time, location, or customer segment to maximize revenue, concluding with Segmented pricing

Câu 22: What is the primary risk associated with 'Price cuts'?

A. It always increases brand loyalty
B. It may lead to a 'price war' with competitors
C. It guarantees immediate market share dominance
D. It increases the perceived quality of the product

💡 Lời giải chi tiết:

Price cuts can trigger aggressive reactions from competitors, often resulting in harmful price wars, concluding with It may lead to a 'price war' with competitors

Câu 23: What is 'Cost-plus pricing'?

A. Pricing based on competitor actions
B. Adding a standard markup to the cost of the product
C. Pricing based on the value delivered to customers
D. Setting the lowest possible price to capture share

💡 Lời giải chi tiết:

Cost-plus pricing is the simplest pricing method where a standard markup is added to the cost, concluding with Adding a standard markup to the cost of the product

Câu 24: Which concept suggests that consumers' perceptions of price are influenced by factors other than the absolute price?

A. Psychological pricing
B. Value-based pricing
C. Cost-based pricing
D. Competition-based pricing

💡 Lời giải chi tiết:

Psychological pricing considers the psychology of prices, not just the economics, concluding with Psychological pricing

Câu 25: What is the definition of a 'Break-even analysis'?

A. A method to calculate the maximum profit possible
B. The point where total revenue equals total cost
C. A strategy for predatory pricing
D. A technique for discounting inventory

💡 Lời giải chi tiết:

Break-even analysis determines the volume of sales needed to cover costs, concluding with The point where total revenue equals total cost

Danh sách trắc nghiệm Làm bài tiếp theo

Danh sách các bộ trắc nghiệm:

Các bài trắc nghiệm liên quan

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 8

Bộ trắc nghiệm 216 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 9

Bộ trắc nghiệm 233 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 10

Bộ trắc nghiệm 250 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 11

Bộ trắc nghiệm 267 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 12

Bộ trắc nghiệm 284 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 13

Bộ trắc nghiệm 101 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 7

Kết quả của bạn:

Câu 1: Which pricing strategy involves setting a high initial price to skim revenues layer by layer from the market?

Câu 2: What is the primary objective of market-penetration pricing?

Câu 3: When a company offers a set of products at a single combined price, which strategy is being used?

Câu 4: What does 'price discrimination' refer to in the context of marketing?

Câu 5: Which pricing strategy is used when products are sold along with accessories or complementary items that are necessary for use?

Câu 6: In psychological pricing, what is the main goal of using reference prices?

Câu 7: Which term describes the strategy of adjusting prices continually to meet the characteristics and needs of individual customers and situations?

Câu 8: What is the primary characteristic of 'Value-added pricing'?

Câu 9: Which type of pricing is commonly seen when a manufacturer charges a specific price for a product but sets different prices for options like specialized software or accessories?

Câu 10: What is the main purpose of 'Promotional pricing'?

Câu 11: Which pricing strategy involves setting the price steps between various products in a product line based on cost differences and customer perceptions of value?

Câu 12: When a company seeks to recover the costs of producing a main product by pricing its by-products, which strategy is this?

Câu 13: What is the main legal implication of 'Predatory pricing'?

Câu 14: What characterizes 'Everyday low pricing' (EDLP)?

Câu 15: Why might a company choose to implement 'Geographic pricing'?

Câu 16: What is a 'Price ceiling' in the context of setting a new product price?

Câu 17: Which factor is critical when considering a 'Market-skimming' strategy?

Câu 18: What is 'International pricing' primarily concerned with?

Câu 19: Which type of pricing involves selling a product or service at two or more prices, where the difference in price is not based on differences in costs?

Câu 20: What does a 'Price floor' represent in pricing strategy?

Câu 21: Which pricing adjustment is typically used by airlines and hotels to manage demand?

Câu 22: What is the primary risk associated with 'Price cuts'?

Câu 23: What is 'Cost-plus pricing'?

Câu 24: Which concept suggests that consumers' perceptions of price are influenced by factors other than the absolute price?

Câu 25: What is the definition of a 'Break-even analysis'?

Danh sách các bộ trắc nghiệm:

Voviethoang.top

Voviethoangseo.com

Seogenz.top