Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 7
Thời gian còn lại: --:--
Kết quả của bạn:
Bạn đã đúng:
Bạn đã sai:
Tổng số câu:
Câu 1:
Which pricing strategy involves setting a high initial price to skim revenues layer by layer from the market?
💡 Lời giải chi tiết:
According to common marketing theory, market-skimming pricing involves setting a high initial price to capture revenue from different segments, concluding with Market-skimming pricing
Câu 2:
What is the primary objective of market-penetration pricing?
💡 Lời giải chi tiết:
Market-penetration pricing aims to gain market share rapidly by setting a low initial price, concluding with To attract a large number of buyers quickly and win a large market share
Câu 3:
When a company offers a set of products at a single combined price, which strategy is being used?
💡 Lời giải chi tiết:
Combining several products and offering the bundle at a reduced price is known as product bundle pricing, concluding with Product bundle pricing
Câu 4:
What does 'price discrimination' refer to in the context of marketing?
💡 Lời giải chi tiết:
Price discrimination involves selling goods or services at different prices to different consumers for reasons not associated with costs, concluding with Selling a product at different prices to different customers without reflecting cost differences
Câu 5:
Which pricing strategy is used when products are sold along with accessories or complementary items that are necessary for use?
💡 Lời giải chi tiết:
Captive-product pricing sets a price for products that must be used along with a main product, concluding with Captive-product pricing
Câu 6:
In psychological pricing, what is the main goal of using reference prices?
💡 Lời giải chi tiết:
Reference prices are the prices that buyers carry in their minds and refer to when looking at a given product, concluding with To set a price that buyers carry in their minds and refer to when looking at a given product
Câu 7:
Which term describes the strategy of adjusting prices continually to meet the characteristics and needs of individual customers and situations?
💡 Lời giải chi tiết:
Dynamic pricing involves changing prices on a real-time basis to meet customer needs, concluding with Dynamic pricing
Câu 8:
What is the primary characteristic of 'Value-added pricing'?
💡 Lời giải chi tiết:
Value-added pricing attaches value-added features and services to differentiate the offer and support higher prices, concluding with Attaching value-added features to support higher prices rather than cutting prices
Câu 9:
Which type of pricing is commonly seen when a manufacturer charges a specific price for a product but sets different prices for options like specialized software or accessories?
💡 Lời giải chi tiết:
Optional-product pricing is the pricing of optional or accessory products along with a main product, concluding with Optional-product pricing
Câu 10:
What is the main purpose of 'Promotional pricing'?
💡 Lời giải chi tiết:
Promotional pricing temporarily reduces prices to stimulate immediate sales, concluding with To temporarily price products below list price to create buying excitement and urgency
Câu 11:
Which pricing strategy involves setting the price steps between various products in a product line based on cost differences and customer perceptions of value?
💡 Lời giải chi tiết:
Product line pricing manages the price steps between products in a line to reflect value and costs, concluding with Product line pricing
Câu 12:
When a company seeks to recover the costs of producing a main product by pricing its by-products, which strategy is this?
💡 Lời giải chi tiết:
By-product pricing sets a price for by-products to help offset the costs of disposing of them and make the main product's price more competitive, concluding with By-product pricing
Câu 13:
What is the main legal implication of 'Predatory pricing'?
💡 Lời giải chi tiết:
Predatory pricing, or selling below cost to destroy competitors, is generally prohibited by competition laws, concluding with It is illegal in many jurisdictions as it aims to drive competitors out of the market
Câu 14:
What characterizes 'Everyday low pricing' (EDLP)?
💡 Lời giải chi tiết:
EDLP charges a constant, low price to avoid the inconvenience of frequent sales, concluding with Charging a constant, everyday low price with few or no temporary price discounts
Câu 15:
Why might a company choose to implement 'Geographic pricing'?
💡 Lời giải chi tiết:
Geographic pricing involves adjusting prices for customers located in different parts of the country or world, concluding with To account for different shipping and logistical costs across regions
Câu 16:
What is a 'Price ceiling' in the context of setting a new product price?
💡 Lời giải chi tiết:
Customer perceptions of value set the price ceiling, meaning it is the highest price a customer is willing to pay, concluding with The maximum price consumers are willing to pay for a product's value
Câu 17:
Which factor is critical when considering a 'Market-skimming' strategy?
💡 Lời giải chi tiết:
Market skimming works best when the product's quality and image support a high price, concluding with The product quality and image must support its higher price
Câu 18:
What is 'International pricing' primarily concerned with?
💡 Lời giải chi tiết:
Companies pricing internationally must adjust for economic conditions, competitive situations, and local laws, concluding with Adjusting prices to reflect local market conditions and cost factors in different countries
Câu 19:
Which type of pricing involves selling a product or service at two or more prices, where the difference in price is not based on differences in costs?
💡 Lời giải chi tiết:
Segmented pricing involves selling a product at different prices for different customers or locations regardless of cost differences, concluding with Segmented pricing
Câu 20:
What does a 'Price floor' represent in pricing strategy?
💡 Lời giải chi tiết:
Costs set the price floor, representing the minimum price a firm can charge to remain profitable, concluding with The minimum price required to cover all costs and ensure profitability
Câu 21:
Which pricing adjustment is typically used by airlines and hotels to manage demand?
💡 Lời giải chi tiết:
Airlines and hotels use segmented pricing based on time, location, or customer segment to maximize revenue, concluding with Segmented pricing
Câu 22:
What is the primary risk associated with 'Price cuts'?
💡 Lời giải chi tiết:
Price cuts can trigger aggressive reactions from competitors, often resulting in harmful price wars, concluding with It may lead to a 'price war' with competitors
Câu 23:
What is 'Cost-plus pricing'?
💡 Lời giải chi tiết:
Cost-plus pricing is the simplest pricing method where a standard markup is added to the cost, concluding with Adding a standard markup to the cost of the product
Câu 24:
Which concept suggests that consumers' perceptions of price are influenced by factors other than the absolute price?
💡 Lời giải chi tiết:
Psychological pricing considers the psychology of prices, not just the economics, concluding with Psychological pricing
Câu 25:
What is the definition of a 'Break-even analysis'?
💡 Lời giải chi tiết:
Break-even analysis determines the volume of sales needed to cover costs, concluding with The point where total revenue equals total cost
