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Trắc nghiệm Quản trị Marketing Tiếng Anh
Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 9

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 9

Lưu ý: Nội dung trong bài Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 9 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: What is the primary objective of a 'marketing control' system in the context of Chapter 9?

A. To increase the total number of employees in the firm
B. To evaluate the results of marketing strategies and take corrective action
C. To change the core mission statement of the organization
D. To eliminate the need for long-term strategic planning

💡 Lời giải chi tiết:

According to standard marketing management theory, control ensures performance aligns with objectives through measurement and adjustment, so the goal is to evaluate the results of marketing strategies and take corrective action

Câu 2: Which type of control is specifically designed to determine the actual profitability of different products or territories?

A. Strategic control
B. Annual-plan control
C. Profitability control
D. Efficiency control

💡 Lời giải chi tiết:

Profitability control is the specific tool used by companies to analyze the financial performance of segments like products, territories, and customer groups, therefore it is profitability control

Câu 3: What is the primary focus of 'annual-plan control' in an organization?

A. Ensuring the firm is achieving the sales and profits goals set in its annual plan
B. Revising the global corporate strategy every decade
C. Evaluating the hiring practices of the human resources department
D. Outsourcing the entire marketing department to third parties

💡 Lời giải chi tiết:

Annual-plan control is centered on checking if the current year's performance matches the predefined financial and marketing targets, so the answer is ensuring the firm is achieving the sales and profits goals set in its annual plan

Câu 4: Which tool is commonly used to analyze the market share performance compared to competitors?

A. Sales analysis
B. Market-share analysis
C. Expense-to-sales analysis
D. Customer satisfaction tracking

💡 Lời giải chi tiết:

Market-share analysis explicitly tracks a company's sales relative to its competitors to assess competitiveness, which leads to market-share analysis

Câu 5: What does 'efficiency control' aim to improve within the marketing department?

A. The recruitment of external consultants
B. The productivity of marketing expenditures and activities
C. The office layout design
D. The legal compliance of employee contracts

💡 Lời giải chi tiết:

Efficiency control focuses on optimizing the return on investment for marketing activities, effectively improving the productivity of marketing expenditures and activities

Câu 6: Which of the following is considered a 'strategic' control activity?

A. Conducting a marketing audit to assess the overall strategic fit
B. Checking monthly inventory levels in a specific warehouse
C. Calculating the daily salary of sales staff
D. Reviewing the font usage in print advertisements

💡 Lời giải chi tiết:

Strategic control involves high-level evaluations of the firm's overall direction, best exemplified by conducting a marketing audit to assess the overall strategic fit

Câu 7: A marketing audit is characterized by being:

A. Brief, ad-hoc, and informal
B. Comprehensive, systematic, independent, and periodic
C. Restrictive, focused only on sales data, and mandatory
D. Short-term, reactive, and internal-only

💡 Lời giải chi tiết:

Marketing literature defines an audit as a comprehensive, systematic, independent, and periodic examination of a company's marketing environment, which means it is comprehensive, systematic, independent, and periodic

Câu 8: What is the purpose of a 'sales variance analysis'?

A. To determine why the actual sales deviated from the planned goals
B. To increase the number of social media followers
C. To change the product packaging design
D. To hire new marketing managers

💡 Lời giải chi tiết:

Sales variance analysis identifies the reasons behind the gap between actual performance and the plan, serving the purpose of determining why the actual sales deviated from the planned goals

Câu 9: In marketing control, 'corrective action' refers to:

A. Ignoring all negative performance reports
B. Steps taken to close the gap between performance and goals
C. Increasing the marketing budget without analysis
D. Firing all staff members regardless of performance

💡 Lời giải chi tiết:

Corrective action is the reactive management process used to align outcomes with objectives, consisting of steps taken to close the gap between performance and goals

Câu 10: Which metric is most useful for calculating the efficiency of the sales force?

A. Total number of office chairs
B. Sales calls per salesperson
C. Company logo color scheme
D. Office building rent price

💡 Lời giải chi tiết:

Sales force efficiency is measured by activity metrics, making sales calls per salesperson a standard indicator of productivity

Câu 11: What is the primary risk of not having a marketing control system?

A. The company becomes too popular
B. The firm may continue to follow ineffective strategies
C. Marketing staff work too hard
D. Product prices become too low

💡 Lời giải chi tiết:

Without control systems to detect failures, the firm may continue to follow ineffective strategies due to a lack of feedback and adjustment

Câu 12: A 'marketing audit' differs from a 'financial audit' because it focuses on:

A. Accounting ledgers only
B. Marketing environment, strategies, and activities
C. Employee attendance records
D. Legal tax documents

💡 Lời giải chi tiết:

While financial audits verify numbers, marketing audits evaluate the effectiveness of the marketing environment, strategies, and activities

Câu 13: What is 'customer profitability analysis'?

A. Calculating the total revenue of all customers combined
B. Assessing the profit contribution of individual customers or segments
C. Counting the total number of new customers
D. Surveying customers about their favorite colors

💡 Lời giải chi tiết:

Customer profitability analysis breaks down financial data to understand the profit contribution of individual customers or segments

Câu 14: Which of these is a typical component of a marketing audit?

A. Company strategy review
B. Cleaning the office kitchen
C. Updating the company website password
D. Ordering new office stationery

💡 Lời giải chi tiết:

A marketing audit covers the macro and micro environments, including a formal company strategy review

Câu 15: The 'control' process in marketing management is best described as:

A. A one-time event at the end of the year
B. A continuous feedback loop
C. An optional suggestion for small businesses
D. A rigid system that cannot be changed

💡 Lời giải chi tiết:

Control requires constant monitoring and adjustment to maintain alignment with goals, thus functioning as a continuous feedback loop

Câu 16: Which ratio measures the efficiency of advertising spend?

A. Advertising expense-to-sales ratio
B. Office supply expense ratio
C. Electricity cost ratio
D. Employee uniform cost ratio

💡 Lời giải chi tiết:

To track marketing productivity, companies often monitor the advertising expense-to-sales ratio

Câu 17: What does a 'negative variance' in sales mean?

A. Sales exceeded expectations
B. Sales were lower than planned
C. Sales were exactly as planned
D. Sales doubled unexpectedly

💡 Lời giải chi tiết:

In budgeting and performance analysis, a negative variance indicates that actual results were lower than planned

Câu 18: Which level of management is typically responsible for annual-plan control?

A. Junior interns only
B. Top and middle management
C. Government regulators
D. External auditors only

💡 Lời giải chi tiết:

Annual-plan control is a core managerial function involving top and middle management who monitor goal attainment

Câu 19: Why is 'periodicity' important in a marketing audit?

A. It makes the audit more expensive
B. It ensures the organization adapts to changing market conditions over time
C. It is required by law for all private firms
D. It allows managers to avoid working during that time

💡 Lời giải chi tiết:

Periodic audits ensure the firm does not become complacent, allowing the organization to adapt to changing market conditions over time

Câu 20: What is the role of 'benchmarking' in marketing control?

A. To find excuses for poor performance
B. To compare performance against industry leaders or best practices
C. To eliminate the competition entirely
D. To change the product price daily

💡 Lời giải chi tiết:

Benchmarking serves as a critical control metric used to compare performance against industry leaders or best practices

Câu 21: When should 'corrective action' be taken?

A. Only after the company goes bankrupt
B. Whenever a significant deviation from the plan occurs
C. Never, because plans should be final
D. Only at the beginning of the year

💡 Lời giải chi tiết:

Control systems trigger management intervention whenever a significant deviation from the plan occurs

Câu 22: Which type of control is most likely to reveal that a specific product is unprofitable?

A. Profitability control
B. Strategic control
C. Annual-plan control
D. Audit control

💡 Lời giải chi tiết:

Profitability control is specifically designed to analyze segments, meaning it is most likely to reveal that a specific product is unprofitable

Câu 23: What is a major component of an 'efficiency control' report?

A. Sales force productivity analysis
B. Historical analysis of company formation
C. Employee personal vacation logs
D. List of all office furniture

💡 Lời giải chi tiết:

Efficiency control focuses on measuring activity productivity, prominently including sales force productivity analysis

Câu 24: The 'marketing audit' process usually begins with:

A. Defining the scope and objectives of the audit
B. Firing the marketing team
C. Changing the company logo
D. Asking customers to quit

💡 Lời giải chi tiết:

A systematic audit requires clear parameters, so it usually begins with defining the scope and objectives of the audit

Câu 25: Which of the following is an example of an 'external' factor evaluated in a marketing audit?

A. Office desk quality
B. Technological trends
C. Employee coffee preferences
D. Internal staff salaries

💡 Lời giải chi tiết:

Marketing audits examine the environment, which includes external factors such as technological trends

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Kết quả của bạn:

Câu 1: What is the primary objective of a 'marketing control' system in the context of Chapter 9?

Câu 2: Which type of control is specifically designed to determine the actual profitability of different products or territories?

Câu 3: What is the primary focus of 'annual-plan control' in an organization?

Câu 4: Which tool is commonly used to analyze the market share performance compared to competitors?

Câu 5: What does 'efficiency control' aim to improve within the marketing department?

Câu 6: Which of the following is considered a 'strategic' control activity?

Câu 7: A marketing audit is characterized by being:

Câu 8: What is the purpose of a 'sales variance analysis'?

Câu 9: In marketing control, 'corrective action' refers to:

Câu 10: Which metric is most useful for calculating the efficiency of the sales force?

Câu 11: What is the primary risk of not having a marketing control system?

Câu 12: A 'marketing audit' differs from a 'financial audit' because it focuses on:

Câu 13: What is 'customer profitability analysis'?

Câu 14: Which of these is a typical component of a marketing audit?

Câu 15: The 'control' process in marketing management is best described as:

Câu 16: Which ratio measures the efficiency of advertising spend?

Câu 17: What does a 'negative variance' in sales mean?

Câu 18: Which level of management is typically responsible for annual-plan control?

Câu 19: Why is 'periodicity' important in a marketing audit?

Câu 20: What is the role of 'benchmarking' in marketing control?

Câu 21: When should 'corrective action' be taken?

Câu 22: Which type of control is most likely to reveal that a specific product is unprofitable?

Câu 23: What is a major component of an 'efficiency control' report?

Câu 24: The 'marketing audit' process usually begins with:

Câu 25: Which of the following is an example of an 'external' factor evaluated in a marketing audit?

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