Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 1 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

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Câu 1: Which marketing management philosophy suggests that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: In a SWOT analysis, which of the following components are considered external factors that a company cannot directly control?

Câu 3: Dividing a market into different groups based on social class, lifestyle, or personality characteristics is known as which type of segmentation?

Câu 4: At which stage of the Product Life Cycle (PLC) do sales typically peak while profits begin to level off or decline due to increased marketing outlays to defend the product against competition?

Câu 5: Which pricing strategy involves setting a high initial price for a new product to reap maximum revenues layer by layer from the segments willing to pay the high price?

Câu 6: The differential effect that knowing the brand name has on customer response to the product and its marketing is referred to as:

Câu 7: Which element of the promotion mix involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 8: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine is called:

Câu 9: In the '7Ps' of services marketing, which element refers to the environment in which the service is delivered and where the firm and customer interact?

Câu 10: According to the BCG Growth-Share Matrix, what are low-growth, high-share businesses or products that produce a lot of cash that the company uses to pay its bills and support other SBUs?

Câu 11: Using the Ansoff Product/Market Expansion Grid, a company that tries to increase sales of current products to current market segments without changing the product is following which strategy?

Câu 12: What is the term for the buyer discomfort caused by post-purchase conflict, often occurring when a consumer wonders if they made the right choice between competing brands?

Câu 13: In business-to-business (B2B) marketing, the demand for business products that ultimately comes from the demand for consumer goods is known as:

Câu 14: Which distribution strategy involves giving only a limited number of dealers the right to distribute the company's products in their territories, often seen in luxury goods?

Câu 15: The concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message is called:

Câu 16: In Porter's Five Forces model, if there are only a few large buyers who purchase in large volumes, which force is considered to be high?

Câu 17: company's full positioning of a brand—the full mix of benefits on which it is positioned—is called its:

Câu 18: Factors such as age, gender, race, and occupation that describe a population belong to which part of the marketing macro-environment?

Câu 19: Which marketing tool is used to show consumer perceptions of a company's brand versus those of competing products on important buying dimensions?

Câu 20: What is the term for the value of the entire stream of purchases a customer makes over a lifetime of patronage?

Câu 21: Which marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's well-being?

Câu 22: When a company adjusts its product offerings and communications to meet the specific needs and conditions of a foreign market, it is practicing:

Câu 23: promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that 'pulls' the product through the channel, is called a:

Câu 24: The number of versions offered for each product in a company's product line refers to the product mix:

Câu 25: If demand for a product hardly changes with a relatively small change in its price, the demand is said to be: