Quay lại danh mục Trắc nghiệm SEM Tiếng Anh
Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 5

Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 5

Thời gian còn lại: --:--

Câu 1: What are the three primary components that determine the Quality Score in a Google Ads campaign?

Câu 2: Which automated bidding strategy should an advertiser use to get the most conversion value while maintaining a specific return on ad spend?

Câu 3: In SEM, what is the primary purpose of using 'Negative Keywords' in a search campaign?

Câu 4: What is the main advantage of using Responsive Search Ads (RSAs) compared to expanded text ads?

Câu 5: How is 'Ad Rank' calculated in the Google Ads auction process?

Câu 6: Which metric indicates the percentage of times an ad was shown out of the total number of times it was eligible to appear?

Câu 7: Which ad extension allows advertisers to direct users to specific pages on their website, such as 'Contact Us' or 'Shop Now'?

Câu 8: What does 'Landing Page Experience' refer to in the context of Quality Score?

Câu 9: If an advertiser's primary goal is to reach a specific cost per acquisition, which bidding strategy is most appropriate?

Câu 10: Following recent updates in Google Ads, which keyword match type now incorporates the behaviors of the retired 'Broad Match Modifier'?

Câu 11: What is the primary factor that 'Ad Relevance' measures in a search campaign?

Câu 12: Which type of ad extension is best used to display a business phone number directly in the search results?

Câu 13: What is a key benefit of using 'Smart Bidding' over 'Manual Bidding'?

Câu 14: How is Click-Through Rate (CTR) calculated in an SEM campaign?

Câu 15: Which report in Google Ads helps advertisers identify which other companies are participating in the same auctions for the same keywords?

Câu 16: What is the function of 'Ad Scheduling' (also known as Dayparting) in SEM?

Câu 17: Which tool should an advertiser use to find the actual queries that triggered their ads and potentially add them as negative keywords?

Câu 18: Which attribution model is now the default in Google Ads, using machine learning to assign credit to touchpoints based on how they impact conversion probability?

Câu 19: In a search ad, what is the 'Display URL' primarily used for?

Câu 20: What does 'Enhanced CPC' (eCPC) do to manual bids?

Câu 21: Which keyword match type provides the widest reach but the least amount of control over specific search queries?

Câu 22: What is the primary difference between Callout extensions and Sitelink extensions?

Câu 23: What is 'Geofencing' in the context of SEM targeting?

Câu 24: In an A/B test for search ads, what is the 'Control' group?

Câu 25: Why is 'Conversion Tracking' essential for a successful SEM campaign?