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Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 7

Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 7

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Câu 1: Which attribution model assigns all credit for a conversion to the very last keyword or ad that a user clicked before completing the goal?

Câu 2: If an SEM campaign generates 4,000 dollars in revenue from a total spend of 800 dollars, what is the Return on Ad Spend (ROAS)?

Câu 3: Which metric measures the percentage of times your ad was shown out of the total number of times it was eligible to appear?

Câu 4: When evaluating ad performance, what does a high CTR but a low Conversion Rate most likely indicate about the landing page?

Câu 5: Which component of Google Ads Quality Score is most directly influenced by the historical click-through rate of the keyword?

Câu 6: In the context of SEM monitoring, what is the primary purpose of using UTM parameters in destination URLs?

Câu 7: Which automated bidding strategy focuses on getting as many conversions as possible while maintaining a specific cost-per-acquisition goal?

Câu 8: What does the 'Search Terms Report' allow an SEM manager to identify that 'Keywords' alone cannot?

Câu 9: In an A/B test for ad copy, which statistical metric is typically used to ensure that the difference in performance is not due to random chance?

Câu 10: Which report should be analyzed to see how your SEM performance compares with other advertisers participating in the same auctions?

Câu 11: What is the primary benefit of tracking 'Micro-conversions' such as newsletter sign-ups or video views in an SEM campaign?

Câu 12: If a campaign has a high number of impressions but a very low Click-through Rate (CTR), what is the most likely issue?

Câu 13: Which attribution model distributes credit equally across all touchpoints in the conversion path?

Câu 14: What happens to the Ad Rank if an advertiser increases their Max CPC bid while the Quality Score remains constant?

Câu 15: In SEM, what does 'Search Lost IS (budget)' represent in a performance report?

Câu 16: Which tool is essentially required to track conversions that happen on a website after a user clicks an SEM ad?

Câu 17: How does 'View-through Conversion' measurement differ from standard conversion measurement?

Câu 18: Which of the following is a key disadvantage of the 'Last Click' attribution model in multi-touch search journeys?

Câu 19: When monitoring SEM campaigns, what is 'Budget Pacing' referring to?

Câu 20: What is the primary role of 'Negative Keywords' in optimizing an SEM account?

Câu 21: Which metric would you prioritize if the primary goal of your SEM campaign is to maximize the efficiency of your advertising spend relative to profit?

Câu 22: What does a high 'Bounce Rate' on an SEM landing page usually indicate to a digital marketer?

Câu 23: In Google Ads, what is the 'Attribution Window'?

Câu 24: Which feature allows SEM managers to show different ads to users who have previously visited their website?

Câu 25: When using 'Data-driven attribution', how is credit assigned to different touchpoints?