Quay lại danh mục Trắc nghiệm SEM Tiếng Anh
Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 12

Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 12

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Câu 1: In Mobile SEM, which configuration is currently recommended by Google for building a mobile-friendly website?

Câu 2: Which HTML attribute is used in International SEM to tell search engines about localized versions of a page?

Câu 3: What is a primary characteristic of keywords used in Voice Search compared to traditional typed search?

Câu 4: In Local SEM, what does the acronym 'NAP' stand for?

Câu 5: Which Google Ads automated bidding strategy specifically uses machine learning to optimize for conversion value in every auction?

Câu 6: How is ROAS (Return on Ad Spend) calculated in a SEM campaign?

Câu 7: What technology allows an app to open a specific page inside the application when a user clicks an ad on a mobile device?

Câu 8: When expanding SEM to international markets, what is the process of adapting a message to maintain its original meaning and emotional impact in another culture?

Câu 9: Which metric in Google's Core Web Vitals measures the time it takes for the largest element on the screen to load?

Câu 10: In YouTube advertising, which ad format allows viewers to skip the video after 5 seconds?

Câu 11: Which extension is specifically designed to encourage mobile users to call a business directly from the search result page?

Câu 12: Which campaign type in Google Ads uses AI to serve ads across Search, Display, YouTube, and Maps from a single campaign?

Câu 13: What is the primary benefit of using Dynamic Search Ads (DSA)?

Câu 14: In International SEM, what is the risk of using automated translation tools like Google Translate for ad copy?

Câu 15: Which metric allows advertisers to track when a user clicks an ad and later visits a physical storefront?

Câu 16: What type of data is becoming increasingly important for SEM tracking due to the phasing out of third-party cookies?

Câu 17: Which ad extension displays business features like 'Free delivery' or '24/7 customer support' without being clickable?

Câu 18: When optimizing for Voice Search, why should you focus on 'Featured Snippets'?

Câu 19: Which ad format is specifically used to show products available at a nearby physical location to a searcher?

Câu 20: In the context of SEM, what is the 'Attribution Model' that gives all credit for a conversion to the very last click?

Câu 21: What is the primary purpose of using 'Negative Keywords' in a mobile-specific SEM campaign?

Câu 22: Which search engine is the dominant player in the Russian market, which must be considered for International SEM?

Câu 23: What does the 'L' in the 'APPLE' framework for mobile marketing stand for, emphasizing the importance of user location?

Câu 24: Which tool provides a unified platform for agencies to manage search campaigns across Google, Bing, and Yahoo?

Câu 25: In International SEM, why is 'Geo-targeting' at the campaign level important?