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Trắc nghiệm Từ vựng giao tiếp TOEIC (Marketing) - Bộ 14

Trắc nghiệm Từ vựng giao tiếp TOEIC (Marketing) - Bộ 14

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp TOEIC (Marketing) - Bộ 14 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To maximize the effectiveness of our new advertising campaign, we must first identify our target market segment.

Câu 2: The agency secured a lucrative celebrity endorsement to boost the brand's visibility among younger consumers.

Câu 3: Offering exclusive rewards to long-term customers is an effective strategy to foster brand loyalty.

Câu 4: By lowering our prices temporarily, we hope to gain a larger market share in the highly competitive smartphone industry.

Câu 5: Before launching the new organic skincare line, the marketing department conducted a focus group to gather consumer feedback on the packaging.

Câu 6: Instead of competing with giant corporations, the small startup decided to target a niche market of eco-conscious pet owners.

Câu 7: The public relations team drafted a detailed press release to announce the upcoming merger with our primary competitor.

Câu 8: The movie features several instances of subtle product placement, such as the main character drinking a specific brand of soda.

Câu 9: The marketing team analyzed key demographics, such as age, income, and education levels, to design the new promotional campaign.

Câu 10: To increase local brand awareness, the retail company rented a massive billboard along the busiest highway in the city.

Câu 11: The company aims to achieve deeper market penetration by selling its existing products to a wider range of retail stores.

Câu 12: Our overall marketing strategy coordinates advertising, personal selling, sales promotion, and public relations to form a cohesive promotional mix.

Câu 13: Since the product is designed for senior citizens, the advertisement was placed in magazines with a high target audience in that age group.

Câu 14: By patenting our unique manufacturing process, we have secured a sustainable competitive advantage over other firms in the industry.

Câu 15: Using personalized emails and customized flyers sent directly to households is a classic form of direct marketing.

Câu 16: The premium price we can charge for our watches is a direct result of the strong brand equity we have built over decades.

Câu 17: Many small businesses rely heavily on word-of-mouth marketing because satisfied customers are likely to recommend the service to their friends.

Câu 18: The tech company adopted a strategy of price skimming, setting a high initial price for their new console before lowering it gradually over time.

Câu 19: With the rapid rise of social media platforms, digital marketing has become the primary budget allocation for modern advertising campaigns.

Câu 20: Understanding consumer behavior is vital for marketers because it reveals how individuals select, buy, use, and dispose of goods and services.

Câu 21: The annual electronics trade show provides an excellent opportunity for manufacturers to showcase their prototype devices to industry experts.

Câu 22: The company's new logo, color scheme, and typography were designed to project a modern and professional brand identity.

Câu 23: By securing a major sponsorship of the Olympic Games, the athletic apparel company achieved massive international exposure.

Câu 24: The humorous video went viral on social media, demonstrating the immense power of viral marketing in reaching millions of viewers overnight.

Câu 25: high customer retention rate indicates that a business is successful in maintaining its existing customer base and keeping them satisfied.