Quay lại danh mục Trắc nghiệm Marketing dịch vụ Tiếng Anh
Bộ 2 - Trắc nghiệm Marketing dịch vụ Tiếng Anh có đáp án

Bộ 2 - Trắc nghiệm Marketing dịch vụ Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 2 - Trắc nghiệm Marketing dịch vụ Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which characteristic of services refers to the fact that services cannot be seen, tasted, felt, or smelled before they are purchased?

Câu 2: In the 7Ps of service marketing, which element includes the employees who deliver the service and interact with customers?

Câu 3: Which concept describes the range of service performance that a customer finds acceptable, located between desired and adequate service levels?

Câu 4: hotel room that remains unsold for a night represents which service characteristic, as the revenue opportunity is lost forever?

Câu 5: According to the Gaps Model of Service Quality, Gap 1 (The Knowledge Gap) occurs when there is a difference between:

Câu 6: Which dimension of the SERVQUAL scale measures the 'ability to perform the promised service dependably and accurately'?

Câu 7: In service marketing, 'Physical Evidence' is used by customers as a proxy for quality primarily because of which service characteristic?

Câu 8: What is the primary goal of 'Internal Marketing' within a service organization?

Câu 9: Which term describes the situation where a customer is more satisfied after a service failure is successfully resolved than if the failure had never occurred?

Câu 10: In the 'Flower of Service' model, which of the following is considered a 'Facilitating' service rather than an 'Enhancing' service?

Câu 11: 'Service Blueprint' is a visual tool primarily used to map out:

Câu 12: Which type of service qualities are those that the customer can only evaluate during or after the consumption process, such as a haircut or a vacation?

Câu 13: When a service provider uses 'Dynamic Pricing' to adjust rates based on real-time demand, they are primarily addressing which challenge?

Câu 14: Which 'P' of the service marketing mix involves the flow of activities, number of steps, and level of customer involvement in the service delivery?

Câu 15: The 'Servicescape' refers to the physical environment where the service is delivered. Which of the following is an 'ambient condition' in a servicescape?

Câu 16: Which service characteristic implies that the customer is often physically present during the production of the service and may even participate in it?

Câu 17: Which term refers to the labor required by service employees to manage their emotions and expressions to meet organizational expectations during interactions?

Câu 18: The 'Communications Gap' (Gap 4) in the Gaps Model is often caused by:

Câu 19: Which of these is a 'Credence Quality' that is difficult for a consumer to evaluate even after the service has been performed?

Câu 20: When a airline offers frequent flyer miles to encourage repeat business, it is primarily using which marketing strategy?

Câu 21: The 'Line of Visibility' in a service blueprint separates:

Câu 22: Which service characteristic leads to the challenge that no two service experiences are exactly the same, even if provided by the same person?

Câu 23: In the SERVQUAL model, 'Empathy' refers to the:

Câu 24: What is 'Co-creation' in the context of service marketing?

Câu 25: Which pricing strategy involves charging different prices for the same service at different times to maximize revenue from fixed capacity?