Bộ 5 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Câu 1: Which social media platform is widely considered the most effective for B2B lead generation due to its professional networking focus?

Câu 2: What is the standard formula for calculating the 'Engagement Rate by Reach' on a social media post?

Câu 3: In the context of Social SEO, what is the primary purpose of using relevant keywords in a profile bio and post captions?

Câu 4: According to the '80/20 Rule' in social media strategy, what percentage of content should be dedicated to providing value rather than direct promotion?

Câu 5: Why is User-Generated Content (UGC) considered a powerful tool for building brand trust?

Câu 6: Which type of influencer typically has the highest engagement rate due to their niche focus and close relationship with followers?

Câu 7: What does the term 'Dark Social' refer to in social media analytics?

Câu 8: How does 'Social Listening' differ from 'Social Media Monitoring'?

Câu 9: What is the primary factor that determines which content appears on a user's TikTok 'For You Page' (FYP)?

Câu 10: What is the main function of 'UTM parameters' in a social media marketing campaign?

Câu 11: In Meta's ecosystem, how is the app 'Threads' primarily integrated with Instagram?

Câu 12: What does 'Return on Ad Spend' (ROAS) measure in a paid social media campaign?

Câu 13: What is the purpose of 'Community Notes' on the platform X (formerly Twitter)?

Câu 14: What is the core concept of 'Content Atomization' in a social media strategy?

Câu 15: What is the primary benefit of 'Instagram Reels' for brands compared to 'Instagram Stories'?

Câu 16: How does 'Employee Advocacy' impact a brand's social media reach?

Câu 17: Why is Pinterest often classified more as a 'Visual Discovery Engine' than a traditional social network?

Câu 18: What psychological principle is at work when a brand displays a high follower count or positive reviews on social media?

Câu 19: What does a high 'Click-Through Rate' (CTR) usually indicate about a social media advertisement?

Câu 20: What is the primary focus of 'Community Management' in a social media strategy?

Câu 21: What is the role of 'Alt Text' in social media marketing?

Câu 22: When performing an A/B test on a social media ad, what is the 'golden rule' for getting clear results?

Câu 23: What is 'Social Commerce'?

Câu 24: In social media analytics, what does 'Sentiment Analysis' measure?

Câu 25: What is the primary benefit of establishing 'Content Pillars' for a brand's social media?