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Bộ 13 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

Bộ 13 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

Lưu ý: Nội dung trong bài Bộ 13 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: In social media analytics, which metric is calculated by dividing the total number of engagements by the total reach and multiplying by 100?

Câu 2: What term describes social media traffic that originates from private channels like messaging apps or email, which web analytics tools cannot easily track?

Câu 3: According to the 80/20 rule in social media strategy, what percentage of your content should be educational, inspirational, or entertaining?

Câu 4: Which type of influencer typically has a following between 10,000 and 100,000 and often sees higher engagement rates than major celebrities?

Câu 5: What is the primary difference between social media monitoring and social media listening?

Câu 6: Which Meta advertising feature allows you to find new people who are likely to be interested in your business because they share similar characteristics with your existing customers?

Câu 7: Which content format is specifically designed to disappear after 24 hours on platforms like Instagram and Snapchat?

Câu 8: What is the main purpose of conducting a Social Media Audit?

Câu 9: In TikTok's algorithm, what is the most critical factor for a video to be recommended on the 'For You' Page (FYP)?

Câu 10: Which formula is used to calculate Return on Investment (ROI) for a social media campaign?

Câu 11: What is User-Generated Content (UGC) and why is it valuable for social media marketers?

Câu 12: Which LinkedIn feature allows businesses to collect lead information directly through a pre-filled form in an ad?

Câu 13: What is 'Sentiment Analysis' in the context of social media marketing?

Câu 14: Which principle from Jonah Berger's STEPPS model explains why people share content to make themselves look good to others?

Câu 15: In Pinterest marketing, what is the primary role of 'Rich Pins'?

Câu 16: What does 'Social Commerce' refer to in a marketing strategy?

Câu 17: Which of the following is a key characteristic of 'Native Advertising' on social media?

Câu 18: What is the primary benefit of an 'Employee Advocacy' program for a brand?

Câu 19: In social media advertising, what does 'A/B Testing' (split testing) involve?

Câu 20: Why is 'Brand Voice' consistency important across different social media platforms?

Câu 21: What does 'Click-Through Rate' (CTR) measure in a social media ad campaign?

Câu 22: What is the main goal of 'Crisis Management' on social media?

Câu 23: Which of the following describes 'Social CRM'?

Câu 24: In the context of social media video, what does 'Completion Rate' indicate?

Câu 25: Which hashtag strategy is generally considered most effective for growth on platforms like Instagram?