Quay lại danh mục Trắc nghiệm Social Media Marketing Tiếng Anh

Bộ 13 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

Thời gian còn lại: --:--

Câu 1: In social media analytics, which metric is calculated by dividing the total number of engagements by the total reach and multiplying by 100?

Câu 2: What term describes social media traffic that originates from private channels like messaging apps or email, which web analytics tools cannot easily track?

Câu 3: According to the 80/20 rule in social media strategy, what percentage of your content should be educational, inspirational, or entertaining?

Câu 4: Which type of influencer typically has a following between 10,000 and 100,000 and often sees higher engagement rates than major celebrities?

Câu 5: What is the primary difference between social media monitoring and social media listening?

Câu 6: Which Meta advertising feature allows you to find new people who are likely to be interested in your business because they share similar characteristics with your existing customers?

Câu 7: Which content format is specifically designed to disappear after 24 hours on platforms like Instagram and Snapchat?

Câu 8: What is the main purpose of conducting a Social Media Audit?

Câu 9: In TikTok's algorithm, what is the most critical factor for a video to be recommended on the 'For You' Page (FYP)?

Câu 10: Which formula is used to calculate Return on Investment (ROI) for a social media campaign?

Câu 11: What is User-Generated Content (UGC) and why is it valuable for social media marketers?

Câu 12: Which LinkedIn feature allows businesses to collect lead information directly through a pre-filled form in an ad?

Câu 13: What is 'Sentiment Analysis' in the context of social media marketing?

Câu 14: Which principle from Jonah Berger's STEPPS model explains why people share content to make themselves look good to others?

Câu 15: In Pinterest marketing, what is the primary role of 'Rich Pins'?

Câu 16: What does 'Social Commerce' refer to in a marketing strategy?

Câu 17: Which of the following is a key characteristic of 'Native Advertising' on social media?

Câu 18: What is the primary benefit of an 'Employee Advocacy' program for a brand?

Câu 19: In social media advertising, what does 'A/B Testing' (split testing) involve?

Câu 20: Why is 'Brand Voice' consistency important across different social media platforms?

Câu 21: What does 'Click-Through Rate' (CTR) measure in a social media ad campaign?

Câu 22: What is the main goal of 'Crisis Management' on social media?

Câu 23: Which of the following describes 'Social CRM'?

Câu 24: In the context of social media video, what does 'Completion Rate' indicate?

Câu 25: Which hashtag strategy is generally considered most effective for growth on platforms like Instagram?