Quay lại danh mục Trắc nghiệm Social Media Marketing Tiếng Anh

Bộ 15 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Câu 1: What is the primary objective of performing a Social Media Audit for a brand?

Câu 2: In social media analytics, what is the main difference between 'Reach' and 'Impressions'?

Câu 3: Which platform's algorithm is most famous for prioritizing content based on user interest and behavior rather than a social graph of followers?

Câu 4: Which of the following is considered 'User-Generated Content' (UGC)?

Câu 5: In the SMART goal-setting framework for SMM, what does the 'R' stand for?

Câu 6: Which formula is most commonly used to calculate the 'Engagement Rate' of a specific post relative to the audience size?

Câu 7: What is the primary function of the 'Meta Pixel' (formerly Facebook Pixel)?

Câu 8: Why do brands often prefer 'Nano-influencers' (1,000 to 10,000 followers) over 'Macro-influencers'?

Câu 9: What is the key difference between 'Social Media Monitoring' and 'Social Media Listening'?

Câu 10: What does 'Click-Through Rate' (CTR) measure in a social media ad campaign?

Câu 11: What is the primary benefit of conducting an A/B test on a social media advertisement?

Câu 12: Unlike most social networks, Pinterest is primarily categorized by marketers as what kind of platform?

Câu 13: According to the '80/20 Rule' in social media content strategy, what should 80% of your content be?

Câu 14: What does the term 'Dark Social' refer to in social media marketing?

Câu 15: What is the definition of 'Social Commerce'?

Câu 16: What is a key psychological driver for users engaging with 'Ephemeral Content' (e.g., Instagram Stories)?

Câu 17: On the platform X (formerly Twitter), what is the purpose of creating a 'Thread'?

Câu 18: Which social media platform is widely considered the most effective for B2B thought leadership and professional networking?

Câu 19: What is a 'Lookalike Audience' in the context of Meta advertising?

Câu 20: In social media crisis management, what is generally considered the best first step when a brand makes a public mistake?

Câu 21: How is 'Return on Ad Spend' (ROAS) calculated in SMM?

Câu 22: What is the primary difference between Instagram 'Reels' and Instagram 'Stories' in terms of reach?

Câu 23: What is the primary role of a 'Call to Action' (CTA) in a social media post?

Câu 24: Which of these is an example of 'Phygital' marketing in Social Media Marketing?

Câu 25: What is the recommended approach for brands when handling negative comments on social media?