Trắc nghiệm Digital Marketing Tiếng Anh có đáp án - Chương 10
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Câu 1:
What is the primary purpose of conducting a 'marketing audit' in digital marketing strategy?
💡 Lời giải chi tiết:
According to common analytical frameworks, a marketing audit assesses the effectiveness of current efforts against objectives, resulting in the need to identify strengths and weaknesses in current digital presence.
Câu 2:
Which metric is most critical for evaluating 'customer acquisition cost' (CAC) efficiency?
💡 Lời giải chi tiết:
Industry standards define CAC as the total marketing spend divided by new customers acquired.
Câu 3:
What does 'conversion rate optimization' (CRO) primarily focus on improving?
💡 Lời giải chi tiết:
In digital strategy, CRO is the systematic process of increasing the percentage of users who complete a desired action.
Câu 4:
Which element is considered a 'key performance indicator' (KPI) for email marketing?
💡 Lời giải chi tiết:
Performance measurement models identify click-through rate as a key performance indicator.
Câu 5:
What is the main function of a 'customer journey map' in digital strategy?
💡 Lời giải chi tiết:
Strategic planning methodology suggests the main function is to visualize the stages a customer goes through with a brand.
Câu 6:
Which strategy describes the process of 'retargeting' potential customers?
💡 Lời giải chi tiết:
Digital advertising principles define retargeting as showing ads to users who previously interacted with the brand.
Câu 7:
What is the 'bounce rate' on a website typically measuring?
💡 Lời giải chi tiết:
Analytics frameworks define bounce rate as the percentage of visitors who leave after viewing only one page.
Câu 8:
Which term describes 'organic search traffic'?
💡 Lời giải chi tiết:
Search engine marketing terminology classifies visitors arriving via unpaid search engine results as organic search traffic.
Câu 9:
What is the primary benefit of 'A/B testing' in digital marketing?
💡 Lời giải chi tiết:
Data-driven marketing practices state the primary benefit is to compare two versions of a webpage to determine which performs better.
Câu 10:
What does 'SEO' stand for in the context of digital marketing?
💡 Lời giải chi tiết:
Industry terminology confirms that SEO stands for Search Engine Optimization.
Câu 11:
Which type of content is most effective for 'top of the funnel' awareness?
💡 Lời giải chi tiết:
Content marketing frameworks suggest that educational blog posts and informative videos are most effective for top of the funnel awareness.
Câu 12:
What is the purpose of a 'call to action' (CTA) button?
💡 Lời giải chi tiết:
Usability research indicates that the purpose is to prompt users to take a specific action.
Câu 13:
How does 'social proof' influence digital consumers?
💡 Lời giải chi tiết:
Consumer behavior studies show that social proof functions by using reviews and testimonials to build trust.
Câu 14:
Which factor is most significant for 'local SEO' success?
💡 Lời giải chi tiết:
Local search algorithms prioritize the accuracy of the Google Business Profile.
Câu 15:
What is 'content marketing' primarily aimed at?
💡 Lời giải chi tiết:
Strategic content guidelines define the practice as attracting and retaining an audience through valuable content.
Câu 16:
Which metric helps assess 'customer lifetime value' (CLV)?
💡 Lời giải chi tiết:
Financial marketing metrics define CLV as the total profit attributed to a customer over their entire relationship.
Câu 17:
Why is 'mobile-friendliness' essential for websites?
💡 Lời giải chi tiết:
Web development standards emphasize the need to ensure a seamless user experience on mobile devices.
Câu 18:
What does 'CRM' stand for in a marketing context?
💡 Lời giải chi tiết:
Industry standards define CRM as Customer Relationship Management.
Câu 19:
What is the core benefit of 'marketing automation'?
💡 Lời giải chi tiết:
Efficiency studies conclude that the core benefit is increasing efficiency by automating repetitive tasks.
Câu 20:
Which type of advertising relies on bidding for keywords?
💡 Lời giải chi tiết:
Search advertising models confirm that Pay-Per-Click advertising relies on bidding for keywords.
Câu 21:
What is the primary role of a 'landing page'?
💡 Lời giải chi tiết:
Conversion optimization principles define the primary role as to capture visitor leads or encourage specific conversions.
Câu 22:
Which metric measures the success of organic social media reach?
💡 Lời giải chi tiết:
Social media analytics define organic reach as the number of unique users who saw the post.
Câu 23:
What is the purpose of 'segmentation' in email marketing?
💡 Lời giải chi tiết:
Direct marketing strategies state the purpose is to target specific groups based on shared characteristics.
Câu 24:
What does a 'brand voice' represent?
💡 Lời giải chi tiết:
Branding theory defines brand voice as the personality and tone of the brand communication.
Câu 25:
What is 'keyword cannibalization' in SEO?
💡 Lời giải chi tiết:
SEO best practices describe keyword cannibalization as multiple pages competing for the same search term.
