Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 7
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Câu 1:
What is the default attribution setting for most new Meta ad campaigns in Ads Manager?
💡 Lời giải chi tiết:
According to Meta standard settings, the system defaults to a window that credits conversions occurring within 7 days of a click or 1 day of a view. Kết luận Lý giải 7-day click and 1-day view
Câu 2:
Which tool allows advertisers to send web events directly from their server to Meta's servers to improve tracking reliability?
💡 Lời giải chi tiết:
The Conversions API (CAPI) creates a direct connection between marketing data and Meta to help improve the performance and measurement of Facebook ad campaigns. Kết luận Lý giải Conversions API
Câu 3:
In Meta Ads reporting, which metric is calculated by dividing the 'Total Amount Spent' by 'Total Results'?
💡 Lời giải chi tiết:
According to general accounting principles in Ads Manager, Cost per Result is the average cost for each action people took in your campaign. Kết luận Lý giải Cost per Result
Câu 4:
What does a 'Conversion Lift' study primarily measure for an advertiser?
💡 Lời giải chi tiết:
Conversion Lift uses test and control groups to determine the additional conversions that occurred specifically because of the ads. Kết luận Lý giải The incremental impact of ads on business results
Câu 5:
Which event is considered a 'Standard Event' when setting up the Meta Pixel?
💡 Lời giải chi tiết:
Meta provides a set of predefined standard events like 'Purchase', 'AddToCart', and 'Lead' that are recognized across their platforms for optimization. Kết luận Lý giải Purchase
Câu 6:
What is the primary difference between 'Reach' and 'Impressions' in Facebook reporting?
💡 Lời giải chi tiết:
Based on Meta Ads terminology, Reach measures how many unique users saw the ad, whereas Impressions count every time the ad was displayed on a screen. Kết luận Lý giải Reach counts unique people while Impressions count total views
Câu 7:
In an A/B test on Facebook, why is it recommended to change only one variable at a time?
💡 Lời giải chi tiết:
According to best practices for split testing, isolating a single variable ensures that the results can be attributed to that specific element. Kết luận Lý giải To clearly identify which change caused the difference in performance
Câu 8:
Which metric helps an advertiser understand how many times, on average, each person saw their ad?
💡 Lời giải chi tiết:
Frequency is calculated by dividing total impressions by total reach to show the average number of times each unique person viewed the ad. Kết luận Lý giải Frequency
Câu 9:
What is required for a website to use 'Aggregated Event Measurement' for tracking iOS 14.5+ users?
💡 Lời giải chi tiết:
According to Meta privacy requirements, domain verification is a prerequisite for configuring web events via Aggregated Event Measurement. Kết luận Lý giải Domain verification
Câu 10:
Which attribution model distributes credit for a conversion across multiple touchpoints based on an algorithm?
💡 Lời giải chi tiết:
Data-driven attribution uses machine learning to assign credit to each ad interaction based on how much it contributed to the final conversion. Kết luận Lý giải Data-driven attribution
Câu 11:
How is 'Return on Ad Spend' (ROAS) calculated in Meta Ads Manager?
💡 Lời giải chi tiết:
According to standard financial metrics in digital marketing, ROAS is determined by dividing the conversion value (revenue) by the cost of the ads. Kết luận Lý giải Total Revenue divided by Total Ad Spend
Câu 12:
What is the primary purpose of using 'Breakdowns' in Ads Manager reports?
💡 Lời giải chi tiết:
Breakdowns allow advertisers to segment data to understand which specific demographics or environments are driving results. Kết luận Lý giải To see how performance varies across segments like age, gender, or placement
Câu 13:
Which metric is specifically used to measure the cost of reaching 1,000 people or impressions?
💡 Lời giải chi tiết:
CPM (Cost per Mille) measures the average cost an advertiser pays for every 1,000 impressions of their ad. Kết luận Lý giải CPM
Câu 14:
What does a 'Brand Lift' study use to measure an ad's effectiveness on brand perception?
💡 Lời giải chi tiết:
Meta Brand Lift studies use surveys to measure metrics like ad recall, brand awareness, and message association among people who saw the ads. Kết luận Lý giải Polling and surveys
Câu 15:
In Meta measurement, what is the 'Learning Phase'?
💡 Lời giải chi tiết:
The learning phase is the initial period after an ad set starts running when the delivery system explores the best way to deliver your ad set. Kết luận Lý giải The period when the system gathers data to optimize ad delivery
Câu 16:
Which tool is best for tracking actions taken within a mobile application for Facebook marketing?
💡 Lời giải chi tiết:
The Meta Software Development Kit (SDK) is the mobile equivalent of the Pixel, allowing advertisers to track and measure app-specific actions. Kết luận Lý giải Meta SDK
Câu 17:
What defines a 'View-through Conversion' in Facebook analytics?
💡 Lời giải chi tiết:
View-through conversions occur when a user is exposed to an ad and later completes a conversion without ever clicking the ad itself. Kết luận Lý giải A user sees an ad, does not click, but converts later within the window
Câu 18:
Which metric should a marketer prioritize if their primary goal is maximizing website visits from an ad?
💡 Lời giải chi tiết:
Landing Page Views are more accurate than Link Clicks for measuring site traffic because they confirm the user actually loaded the website. Kết luận Lý giải Landing Page Views
Câu 19:
What is 'Statistical Significance' in the context of a Meta A/B test?
💡 Lời giải chi tiết:
Statistical significance indicates how likely it is that the observed difference in performance between ad sets is real and repeatable. Kết luận Lý giải The level of confidence that the result was not due to chance
Câu 20:
Which measurement feature allows you to upload sales data from your physical store to match with Facebook ad viewers?
💡 Lời giải chi tiết:
Offline Conversions allow businesses to connect their offline sales data, such as in-store purchases or phone orders, to their Meta ads. Kết luận Lý giải Offline Conversions
Câu 21:
What is 'Event Match Quality' in the context of the Conversions API?
💡 Lời giải chi tiết:
Event Match Quality is a score indicating how effectively the customer information provided helps Meta match the event to a specific account. Kết luận Lý giải The rating of how well customer data matches a Meta user profile
Câu 22:
Which metric measures the percentage of people who clicked on an ad after seeing it?
💡 Lời giải chi tiết:
Click-through Rate (CTR) is calculated by dividing unique clicks by impressions to measure the efficiency of an ad in driving interest. Kết luận Lý giải Click-through Rate
Câu 23:
Why might 'Reporting' in Ads Manager show different results than 'Google Analytics'?
💡 Lời giải chi tiết:
Differences in results often occur because Meta tracks cross-device behavior and views, whereas Google Analytics often relies on cookies and last-click attribution. Kết luận Lý giải They use different attribution models and tracking methodologies
Câu 24:
What does 'ThruPlay' measure in Facebook video ad campaigns?
💡 Lời giải chi tiết:
ThruPlay is an optimization and reporting metric for video ads that counts views of 15 seconds or more. Kết luận Lý giải People who watched at least 15 seconds or completed a shorter video
Câu 25:
When using 'Custom Conversions', what is the most common way to define the conversion point?
💡 Lời giải chi tiết:
Custom Conversions are typically created by setting rules based on URL keywords or specific parameters that signify a completed action. Kết luận Lý giải Reaching a specific 'thank-you' page URL
