Quay lại danh mục Trắc nghiệm Marketing B2B Tiếng Anh
Trắc nghiệm Marketing B2B Tiếng Anh có đáp án - Chương 1

Trắc nghiệm Marketing B2B Tiếng Anh có đáp án - Chương 1

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Câu 1: The demand for B2B products is ultimately driven by the demand for consumer goods. What is this concept called?

Câu 2: In a corporate buying center, the person who has the formal authority to select the supplier and negotiate the terms of purchase is the:

Câu 3: Which of the following is a primary characteristic that distinguishes B2B marketing from B2C marketing?

Câu 4: A hospital purchasing MRI machines falls into which category of B2B customers?

Câu 5: A company is buying a new ERP software system for the first time. According to the Buy-Grid framework, what type of buying situation is this?

Câu 6: An office manager who routinely reorders printer paper and toner from the same supplier without any changes to the specifications is engaging in a:

Câu 7: In the context of the B2B buying center, a company's IT department sets the security standards that all new software must meet. The IT department is acting as a(n):

Câu 8: The phenomenon where a small percentage change in consumer demand can create a much larger percentage change in demand for business goods like machinery is known as the:

Câu 9: Which of the following best describes the market structure of most B2B markets?

Câu 10: A purchasing manager's assistant who controls the flow of information to other members of the buying center is performing the role of a(n):

Câu 11: Raw materials (e.g., iron ore for a steel mill) and component parts (e.g., microchips for a computer) are classified as what type of business goods?

Câu 12: A key difference in the B2B marketing mix compared to the B2C mix is the significantly greater emphasis on:

Câu 13: Which of the following purchasing decisions is most likely to be a 'Modified Rebuy'?

Câu 14: The U.S. Army contracting with a company to build a new fleet of armored vehicles is an example of marketing to which B2B customer type?

Câu 15: What is the first stage of the organizational buying process?

Câu 16: Compared to consumer purchasing, organizational purchasing is typically more:

Câu 17: Capital items like large machinery and new factory buildings that are used in the production process but do not become part of the final product are known as:

Câu 18: A business customer who buys products from a manufacturer and sells them to other businesses without significant modification is best described as a(n):

Câu 19: Why is the decision-making unit (DMU) or 'buying center' a crucial concept in B2B marketing?

Câu 20: The demand for many business goods and services tends to be ________, meaning that a change in price does not significantly affect the quantity demanded.

Câu 21: An automaker buys tires from a supplier to install on its new vehicles. In this scenario, the automaker is best described as a(n):

Câu 22: In which stage of the B2B buying process would a company's engineers and users collaborate to define the technical characteristics of a needed item?

Câu 23: Which of these marketing communication tools would be LEAST effective for a company selling complex, high-value manufacturing robotics?

Câu 24: The final stage in the organizational buying process is:

Câu 25: In contrast to B2C markets, B2B negotiation processes are often more: