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Trắc nghiệm Marketing B2B Tiếng Anh có đáp án - Chương 2

Trắc nghiệm Marketing B2B Tiếng Anh có đáp án - Chương 2

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Câu 1: In the buying center, which role is responsible for controlling the flow of information to other members of the group?

Câu 2: Which type of buying situation occurs when a firm purchases a product or service for the first time and requires extensive research?

Câu 3: When a business purchaser reorders supplies such as office stationery from the same vendor without any changes, it is classified as a:

Câu 4: A business buyer wants to change product specifications, prices, or delivery terms for a previously purchased item. This is known as a:

Câu 5: Who in the buying center provides information for evaluating alternative products and often helps define specifications?

Câu 6: What is the first stage in the organizational buying process according to the Buygrid model?

Câu 7: In which stage of the buying process does the buyer evaluate the supplier's performance and provide feedback?

Câu 8: The Buygrid framework, which combines buyclasses and buyphases, was originally developed by which researchers?

Câu 9: Which concept describes that the demand for B2B products is ultimately driven by the demand for consumer goods?

Câu 10: The group of people within an organization who participate in the purchasing decision-making process is called the:

Câu 11: Factors such as inflation, interest rates, and the level of technological change are classified as what type of influence on B2B buying?

Câu 12: During which stage of the buying process does the organization decide on the technical characteristics of the required item?

Câu 13: In the buying center, the person who has formal or informal power to select or approve the final suppliers is the:

Câu 14: When a buyer searches for the best vendors through trade directories, internet searches, or recommendations, they are in which stage?

Câu 15: What is an online purchasing technique where many suppliers bid against each other, driving the price down for the buyer?

Câu 16: The sum of all costs associated with purchasing and using a product over its entire life cycle is known as:

Câu 17: Which organizational factor refers to a single department handling all purchases for the entire company to gain better bargaining power?

Câu 18: The practice of using online platforms to facilitate the buying and selling of products and services between businesses is called:

Câu 19: Which approach involves carefully analyzing a product's components to determine if they can be redesigned or standardized for lower costs?

Câu 20: Factors like a buyer's age, income, education, and personality that influence their buying behavior are known as:

Câu 21: Which set of factors focuses on the group dynamics, status, and empathy between participants in the buying center?

Câu 22: In the buying center, the members who will actually consume or work with the purchased product or service are called:

Câu 23: In this stage of the buying process, the buyer describes the overall characteristics and quantities of the needed item:

Câu 24: The stage in which the buyer writes the final order with the chosen supplier, including technical specs and delivery dates, is:

Câu 25: A long-term partnership between a buyer and a supplier to achieve shared goals and improve mutual performance is a: