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Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Chương 7

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Câu 1: In international marketing, which entry strategy involves a firm granting rights to intangible property such as patents or trademarks to another entity for a specified period in exchange for a royalty fee?

Câu 2: What is the primary difference between licensing and franchising in the context of international market entry?

Câu 3: Which entry mode allows a firm to manufacture its products in the home country and sell them abroad through an intermediary such as an Export Management Company (EMC)?

Câu 4: firm decides to enter a foreign market by building a completely new operational facility from the ground up. This is known as a:

Câu 5: What is a significant disadvantage often associated with licensing as an international entry strategy?

Câu 6: John Dunning's OLI Framework explains why firms choose Foreign Direct Investment (FDI) over other modes. What does the 'I' in OLI represent?

Câu 7: In a 'Turnkey Project', what is the primary role of the contractor?

Câu 8: Which entry strategy is characterized by two or more firms sharing ownership and control of a new business entity in a foreign market?

Câu 9: What is the main advantage of an acquisition over a greenfield investment when entering a foreign market?

Câu 10: Which model of internationalization suggests that firms increase their international involvement in small, incremental steps as they gain knowledge and experience?

Câu 11: When a firm uses another firm's established distribution channel in a foreign market to sell its products, this is called:

Câu 12: Which entry strategy provides the highest level of control over foreign operations but also carries the highest risk and cost?

Câu 13: 'Strategic Alliance' differs from a 'Joint Venture' primarily because a Strategic Alliance:

Câu 14: Which term describes a firm that from its inception seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries?

Câu 15: What is 'Contract Manufacturing' in international marketing?

Câu 16: Which market entry strategy is most appropriate for a firm with a very high-value proprietary technology that it wants to protect from leakage?

Câu 17: What is 'Management Contracting'?

Câu 18: Which expansion strategy involves entering foreign markets one after another in a sequential manner?

Câu 19: The 'Sprinkler Strategy' in international marketing refers to:

Câu 20: Which of the following is a 'Non-Equity' entry mode?

Câu 21: What is a 'Consortium' in the context of international business?

Câu 22: When a firm acquires an existing production facility in a foreign market but makes significant modifications to its operations and technology, this is known as:

Câu 23: What is a common motive for choosing a 'Strategic Alliance'?

Câu 24: Which factor in the CAGE Distance Framework refers to differences in language, religion, and social norms between two countries?

Câu 25: Which entry mode is typically the first step for many small businesses starting their international expansion?