Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Bộ 1 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: In the context of the EPRG framework, which orientation assumes that the home country is superior and that products selling at home will also sell abroad without adaptation?

Câu 2: Which concept refers to an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions?

Câu 3: According to Hofstede's cultural dimensions, which dimension measures the extent to which less powerful members of a society accept and expect that power is distributed unequally?

Câu 4: Which legal system is primarily based on an all-inclusive system of written rules (codes) of law, widely used in countries like Germany, France, and Japan?

Câu 5: When a government seizes a foreign company's assets without any reimbursement or compensation, this action is technically called:

Câu 6: In international market research, which type of data is collected specifically for the particular research project at hand?

Câu 7: Which level of economic integration involves the removal of internal tariffs among member nations plus the establishment of a common external tariff?

Câu 8: Which market entry strategy involves the lowest financial risk and resource commitment but offers the least control over marketing activities?

Câu 9: What is the term for a contractual agreement where one company grants another the right to use its intellectual property (patents, trademarks) in exchange for royalty fees?

Câu 10: If a product is legally required to change its voltage system to meet a foreign country's safety standards, this is an example of:

Câu 11: Which phenomenon describes the influence that the name of the manufacturing country has on a consumer's perception of a product?

Câu 12: In the international communication process, which term refers to any external influence that detracts from the clarity of the message being sent?

Câu 13: Which pricing strategy involves setting a high initial price for a new product to extract maximum revenue from the market segments willing to pay the high price?

Câu 14: What is the practice of selling products in foreign markets at prices below the cost of production or below the price in the home market?

Câu 15: Parallel imports, where authentic goods are imported through unauthorized channels to compete with authorized distributors, are also known as:

Câu 16: Which term describes the pricing of goods, services, and intangible property bought and sold by operating units or divisions of the same company?

Câu 17: Which form of countertrade involves the direct exchange of goods for other goods without the use of money?

Câu 18: What does the 'G' stand for in the EPRG framework of international marketing orientations?

Câu 19: Which organization is the only global international organization dealing with the rules of trade between nations?

Câu 20: In High-Context cultures (as defined by Edward T. Hall), communication relies heavily on:

Câu 21: Which product strategy involves marketing the exact same product with the same promotion strategy in all global markets?

Câu 22: expatriate manager who returns to their home country after an overseas assignment often faces which challenge?

Câu 23: Which type of tariff is calculated as a fixed percentage of the value of the imported good?

Câu 24: Which marketing mix element is most easily and frequently adapted for foreign markets due to legal, cultural, or cost differences?

Câu 25: The 'Back-translation' technique is primarily used in international marketing to: