Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 5
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Câu 1:
According to common marketing theory, which pricing strategy involves setting a high initial price to skim revenues layer by layer from the market?
💡 Lời giải chi tiết:
Market-skimming pricing sets a high price to maximize revenue from segments willing to pay a premium before lowering it, which is the definition of Market-skimming pricing.
Câu 2:
What is the primary objective of a market-penetration pricing strategy?
💡 Lời giải chi tiết:
Companies use penetration pricing to gain market share quickly through low initial prices, which results in attracting a large number of buyers and winning a large market share.
Câu 3:
Which type of cost does not vary with production or sales level?
💡 Lời giải chi tiết:
Fixed costs, also known as overhead, are costs that remain constant regardless of the volume of production or sales, defined as Fixed costs.
Câu 4:
What does the 'break-even analysis' determine in a business context?
💡 Lời giải chi tiết:
Break-even analysis is a tool used to determine the sales volume needed to cover all costs, specifically the point where total revenue equals total costs.
Câu 5:
Which pricing approach is based on the buyers' perception of value rather than the seller's cost?
💡 Lời giải chi tiết:
Value-based pricing uses consumers' perceptions of value as the key to setting prices, formally identified as Value-based pricing.
Câu 6:
What is the main characteristic of 'Good-value pricing'?
💡 Lời giải chi tiết:
Good-value pricing involves offering the right combination of quality and service at a fair price, which characterizes Good-value pricing.
Câu 7:
What is the purpose of a 'price floor' in a marketing strategy?
💡 Lời giải chi tiết:
The price floor is set by costs, representing the minimum price below which a company cannot make a profit.
Câu 8:
When a firm changes its prices to match its competitors rather than its own costs or demand, what strategy is being used?
💡 Lời giải chi tiết:
Competition-based pricing involves setting prices based on competitors' strategies, prices, costs, and market offerings, known as Competition-based pricing.
Câu 9:
Which term describes pricing that considers the psychology of prices rather than simply the economics?
💡 Lời giải chi tiết:
Psychological pricing occurs when sellers consider the psychology of prices and not simply the economics, officially termed Psychological pricing.
Câu 10:
What is 'Reference pricing'?
💡 Lời giải chi tiết:
Reference prices are the prices that buyers carry in their minds and refer to when looking at a given product, known as Reference pricing.
Câu 11:
What is the definition of 'Dynamic pricing'?
💡 Lời giải chi tiết:
Dynamic pricing is the practice of adjusting prices continually to meet the characteristics and needs of individual customers and situations, formally known as Dynamic pricing.
Câu 12:
What does a demand curve indicate?
💡 Lời giải chi tiết:
A demand curve shows the number of units the market will buy in a given time period at different prices, defined as the Demand curve.
Câu 13:
What does 'Price elasticity' measure?
💡 Lời giải chi tiết:
Price elasticity measures the sensitivity of demand to changes in price, indicating how responsive demand will be to a change in price.
Câu 14:
When demand is 'inelastic', what happens when the price changes?
💡 Lời giải chi tiết:
If demand hardly changes with a small change in price, it is considered inelastic, meaning Demand hardly changes.
Câu 15:
What is 'Product-line pricing'?
💡 Lời giải chi tiết:
Product-line pricing involves setting the price steps between various products in a product line, defined as Product-line pricing.
Câu 16:
Which pricing strategy involves pricing products that must be used along with a main product, such as blades for a razor?
💡 Lời giải chi tiết:
Captive-product pricing involves setting a price for products that must be used along with a main product, such as blades for a razor, known as Captive-product pricing.
Câu 17:
What is the primary advantage of 'Product-bundle pricing'?
💡 Lời giải chi tiết:
Product-bundle pricing can promote the sales of products consumers might not otherwise buy, which is the main advantage of Product-bundle pricing.
Câu 18:
What refers to a temporary price reduction to increase short-run sales?
💡 Lời giải chi tiết:
Promotional pricing involves temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales, officially called Promotional pricing.
Câu 19:
What is 'Geographical pricing' used for?
💡 Lời giải chi tiết:
Geographical pricing is used for deciding how to price products for customers located in different parts of the country or world, known as Geographical pricing.
Câu 20:
What is the main goal of 'Segmented pricing'?
💡 Lời giải chi tiết:
Segmented pricing allows a company to sell a product at two or more prices, where the difference is not based on cost, defined as Segmented pricing.
Câu 21:
What are 'allowances' in the context of price adjustments?
💡 Lời giải chi tiết:
Allowances are other types of reductions from the list price, such as trade-in allowances, officially categorized as Allowances.
Câu 22:
Which factor must be carefully analyzed before initiating a price cut?
💡 Lời giải chi tiết:
Before initiating a price cut, a firm must consider the possible competitor reaction, which is the most critical factor to analyze.
Câu 23:
What is the main risk of a price increase?
💡 Lời giải chi tiết:
Price increases can be perceived negatively, and a major risk is that it may lead customers to believe the product is 'price gouging'.
Câu 24:
In what situation might a company initiate a price increase?
💡 Lời giải chi tiết:
Companies often initiate price increases to maintain profit margins when cost inflation occurs, making cost inflation a primary driver.
Câu 25:
What is 'Uniform-delivered pricing'?
💡 Lời giải chi tiết:
Uniform-delivered pricing is the opposite of zone pricing, where the company charges the same price plus freight to all customers, regardless of their location.
