Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Trang chủ
Trắc nghiệm
Trắc nghiệm Quản trị Marketing Tiếng Anh
Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 5

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 5

Lưu ý: Nội dung trong bài Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 5 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Kết quả của bạn:

Bạn đã đúng:

Bạn đã sai:

Tổng số câu:

Câu 1: According to common marketing theory, which pricing strategy involves setting a high initial price to skim revenues layer by layer from the market?

A. Market-penetration pricing
B. Market-skimming pricing
C. Cost-plus pricing
D. Dynamic pricing

💡 Lời giải chi tiết:

Market-skimming pricing sets a high price to maximize revenue from segments willing to pay a premium before lowering it, which is the definition of Market-skimming pricing.

Câu 2: What is the primary objective of a market-penetration pricing strategy?

A. To maximize immediate profit margins
B. To attract a large number of buyers and win a large market share
C. To position the product as a luxury item
D. To offset high research and development costs

💡 Lời giải chi tiết:

Companies use penetration pricing to gain market share quickly through low initial prices, which results in attracting a large number of buyers and winning a large market share.

Câu 3: Which type of cost does not vary with production or sales level?

A. Fixed costs
B. Variable costs
C. Total costs
D. Marginal costs

💡 Lời giải chi tiết:

Fixed costs, also known as overhead, are costs that remain constant regardless of the volume of production or sales, defined as Fixed costs.

Câu 4: What does the 'break-even analysis' determine in a business context?

A. The maximum possible profit
B. The point where total revenue equals total costs
C. The optimal production capacity
D. The variable cost per unit

💡 Lời giải chi tiết:

Break-even analysis is a tool used to determine the sales volume needed to cover all costs, specifically the point where total revenue equals total costs.

Câu 5: Which pricing approach is based on the buyers' perception of value rather than the seller's cost?

A. Value-based pricing
B. Cost-based pricing
C. Competition-based pricing
D. Break-even pricing

💡 Lời giải chi tiết:

Value-based pricing uses consumers' perceptions of value as the key to setting prices, formally identified as Value-based pricing.

Câu 6: What is the main characteristic of 'Good-value pricing'?

A. Offering high prices for exclusive status
B. Offering just the right combination of quality and good service at a fair price
C. Focusing solely on minimizing production costs
D. Ignoring the competitor's pricing strategies

💡 Lời giải chi tiết:

Good-value pricing involves offering the right combination of quality and service at a fair price, which characterizes Good-value pricing.

Câu 7: What is the purpose of a 'price floor' in a marketing strategy?

A. To prevent competitors from entering the market
B. To represent the minimum price below which a company cannot make a profit
C. To maximize the target audience size
D. To ensure customers perceive the product as high-end

💡 Lời giải chi tiết:

The price floor is set by costs, representing the minimum price below which a company cannot make a profit.

Câu 8: When a firm changes its prices to match its competitors rather than its own costs or demand, what strategy is being used?

A. Competition-based pricing
B. Cost-plus pricing
C. Value-added pricing
D. Psychological pricing

💡 Lời giải chi tiết:

Competition-based pricing involves setting prices based on competitors' strategies, prices, costs, and market offerings, known as Competition-based pricing.

Câu 9: Which term describes pricing that considers the psychology of prices rather than simply the economics?

A. Psychological pricing
B. Dynamic pricing
C. Segmented pricing
D. Product-line pricing

💡 Lời giải chi tiết:

Psychological pricing occurs when sellers consider the psychology of prices and not simply the economics, officially termed Psychological pricing.

Câu 10: What is 'Reference pricing'?

A. Pricing based on competitor analysis
B. Prices that buyers carry in their minds and refer to when looking at a given product
C. Prices set by government regulations
D. Pricing based on internal cost audits

💡 Lời giải chi tiết:

Reference prices are the prices that buyers carry in their minds and refer to when looking at a given product, known as Reference pricing.

Câu 11: What is the definition of 'Dynamic pricing'?

A. Charging the same price for all customers
B. Adjusting prices continually to meet the characteristics and needs of individual customers and situations
C. Setting prices based strictly on production costs
D. Maintaining a fixed price for the entire product lifecycle

💡 Lời giải chi tiết:

Dynamic pricing is the practice of adjusting prices continually to meet the characteristics and needs of individual customers and situations, formally known as Dynamic pricing.

Câu 12: What does a demand curve indicate?

A. The production costs at various levels
B. The number of units the market will buy in a given time period at different prices
C. The profit margin at various price points
D. The number of competitors in the market

💡 Lời giải chi tiết:

A demand curve shows the number of units the market will buy in a given time period at different prices, defined as the Demand curve.

Câu 13: What does 'Price elasticity' measure?

A. How much profit a product generates
B. How responsive demand will be to a change in price
C. The variation in manufacturing costs
D. The competitor response to price changes

💡 Lời giải chi tiết:

Price elasticity measures the sensitivity of demand to changes in price, indicating how responsive demand will be to a change in price.

Câu 14: When demand is 'inelastic', what happens when the price changes?

A. Demand hardly changes
B. Demand changes significantly
C. Demand drops to zero
D. Demand increases exponentially

💡 Lời giải chi tiết:

If demand hardly changes with a small change in price, it is considered inelastic, meaning Demand hardly changes.

Câu 15: What is 'Product-line pricing'?

A. Setting prices across an entire product line
B. Offering a single price for all products
C. Pricing based on competitor product features
D. Selling all products at a discount

💡 Lời giải chi tiết:

Product-line pricing involves setting the price steps between various products in a product line, defined as Product-line pricing.

Câu 16: Which pricing strategy involves pricing products that must be used along with a main product, such as blades for a razor?

A. Captive-product pricing
B. Optional-product pricing
C. By-product pricing
D. Product-bundle pricing

💡 Lời giải chi tiết:

Captive-product pricing involves setting a price for products that must be used along with a main product, such as blades for a razor, known as Captive-product pricing.

Câu 17: What is the primary advantage of 'Product-bundle pricing'?

A. It simplifies the production process
B. It promotes the sales of products consumers might not otherwise buy
C. It guarantees the highest profit margin per unit
D. It focuses solely on the cost of the main product

💡 Lời giải chi tiết:

Product-bundle pricing can promote the sales of products consumers might not otherwise buy, which is the main advantage of Product-bundle pricing.

Câu 18: What refers to a temporary price reduction to increase short-run sales?

A. Price adjustment
B. Promotional pricing
C. Segmented pricing
D. Geographical pricing

💡 Lời giải chi tiết:

Promotional pricing involves temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales, officially called Promotional pricing.

Câu 19: What is 'Geographical pricing' used for?

A. Determining prices for customers in different parts of the country or world
B. Pricing based on the brand's global prestige
C. Pricing based on the age of the customer
D. Adjusting prices based on internal company hierarchy

💡 Lời giải chi tiết:

Geographical pricing is used for deciding how to price products for customers located in different parts of the country or world, known as Geographical pricing.

Câu 20: What is the main goal of 'Segmented pricing'?

A. To offer the same price to everyone
B. To allow a company to sell a product at two or more prices, where the difference is not based on cost
C. To minimize the tax burden of a company
D. To eliminate the need for market research

💡 Lời giải chi tiết:

Segmented pricing allows a company to sell a product at two or more prices, where the difference is not based on cost, defined as Segmented pricing.

Câu 21: What are 'allowances' in the context of price adjustments?

A. Increases in price to cover taxes
B. Reductions from the list price, such as trade-in allowances
C. Marketing budget allocations
D. Fixed costs associated with production

💡 Lời giải chi tiết:

Allowances are other types of reductions from the list price, such as trade-in allowances, officially categorized as Allowances.

Câu 22: Which factor must be carefully analyzed before initiating a price cut?

A. The company's past annual revenue
B. The potential competitor reaction
C. The history of the CEO
D. The number of employees in the company

💡 Lời giải chi tiết:

Before initiating a price cut, a firm must consider the possible competitor reaction, which is the most critical factor to analyze.

Câu 23: What is the main risk of a price increase?

A. It always increases customer loyalty
B. It may lead customers to believe the product is 'price gouging'
C. It reduces the quality of the product
D. It makes the company less competitive in terms of branding

💡 Lời giải chi tiết:

Price increases can be perceived negatively, and a major risk is that it may lead customers to believe the product is 'price gouging'.

Câu 24: In what situation might a company initiate a price increase?

A. When demand is extremely low
B. When cost inflation occurs
C. When the company has excess capacity
D. When they want to drive competitors out of business

💡 Lời giải chi tiết:

Companies often initiate price increases to maintain profit margins when cost inflation occurs, making cost inflation a primary driver.

Câu 25: What is 'Uniform-delivered pricing'?

A. Charging different shipping rates based on location
B. Charging the same price plus freight to all customers, regardless of their location
C. Allowing the customer to pick up the product for free
D. Pricing only based on the distance from the factory

💡 Lời giải chi tiết:

Uniform-delivered pricing is the opposite of zone pricing, where the company charges the same price plus freight to all customers, regardless of their location.

Danh sách trắc nghiệm Làm bài tiếp theo

Danh sách các bộ trắc nghiệm:

Các bài trắc nghiệm liên quan

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 6

Bộ trắc nghiệm 182 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 7

Bộ trắc nghiệm 199 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 8

Bộ trắc nghiệm 216 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 9

Bộ trắc nghiệm 233 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 10

Bộ trắc nghiệm 250 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 11

Bộ trắc nghiệm 267 lượt làm

Làm ngay

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 5

Kết quả của bạn:

Câu 1: According to common marketing theory, which pricing strategy involves setting a high initial price to skim revenues layer by layer from the market?

Câu 2: What is the primary objective of a market-penetration pricing strategy?

Câu 3: Which type of cost does not vary with production or sales level?

Câu 4: What does the 'break-even analysis' determine in a business context?

Câu 5: Which pricing approach is based on the buyers' perception of value rather than the seller's cost?

Câu 6: What is the main characteristic of 'Good-value pricing'?

Câu 7: What is the purpose of a 'price floor' in a marketing strategy?

Câu 8: When a firm changes its prices to match its competitors rather than its own costs or demand, what strategy is being used?

Câu 9: Which term describes pricing that considers the psychology of prices rather than simply the economics?

Câu 10: What is 'Reference pricing'?

Câu 11: What is the definition of 'Dynamic pricing'?

Câu 12: What does a demand curve indicate?

Câu 13: What does 'Price elasticity' measure?

Câu 14: When demand is 'inelastic', what happens when the price changes?

Câu 15: What is 'Product-line pricing'?

Câu 16: Which pricing strategy involves pricing products that must be used along with a main product, such as blades for a razor?

Câu 17: What is the primary advantage of 'Product-bundle pricing'?

Câu 18: What refers to a temporary price reduction to increase short-run sales?

Câu 19: What is 'Geographical pricing' used for?

Câu 20: What is the main goal of 'Segmented pricing'?

Câu 21: What are 'allowances' in the context of price adjustments?

Câu 22: Which factor must be carefully analyzed before initiating a price cut?

Câu 23: What is the main risk of a price increase?

Câu 24: In what situation might a company initiate a price increase?

Câu 25: What is 'Uniform-delivered pricing'?

Danh sách các bộ trắc nghiệm:

Voviethoang.top

Voviethoangseo.com

Seogenz.top