Quay lại danh mục Trắc nghiệm SEM Tiếng Anh

Bộ 3 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: In the context of Search Engine Marketing (SEM), what is the primary distinction between SEM and Search Engine Optimization (SEO)?

Câu 2: Which formula is primarily used by Google Ads to determine the 'Ad Rank' of a paid search advertisement?

Câu 3: What are the three main components that determine the 'Quality Score' in a Google Ads account?

Câu 4: How does using 'Negative Keywords' benefit an SEM campaign?

Câu 5: Which keyword match type provides the highest level of control by only triggering ads when the search query exactly matches the keyword or close variants with the same intent?

Câu 6: What does the metric 'CTR' (Click-Through Rate) represent in SEM performance analysis?

Câu 7: If a campaign spends 500 dollars and generates 2,500 dollars in revenue, what is the 'ROAS' (Return on Ad Spend)?

Câu 8: In SEM, what is the primary purpose of 'Ad Assets' (formerly known as Ad Extensions)?

Câu 9: Which bidding strategy is most appropriate for an advertiser whose primary goal is to get as many sales as possible within a specific budget?

Câu 10: What is the function of 'Remarketing' (or Retargeting) in a search marketing strategy?

Câu 11: What is a 'Long-tail Keyword' in the context of SEM?

Câu 12: Which tool provided by Google is commonly used for discovering new keywords and estimating their search volume and cost?

Câu 13: In an SEM auction, if your 'Ad Rank' is the highest, how is your 'Actual CPC' usually calculated?

Câu 14: What does 'Landing Page Experience' measure in the Quality Score calculation?

Câu 15: What is the benefit of 'Responsive Search Ads' (RSA) compared to traditional expanded text ads?

Câu 16: Which report in Google Ads allows you to see the actual queries people typed into Google that triggered your ads?

Câu 17: What is the 'Impression Share' metric used to evaluate?

Câu 18: In SEM, 'Conversion Tracking' is essential because it allows advertisers to:

Câu 19: Which type of campaign is best suited for automatically generating ads based on the content of your website rather than a list of keywords?

Câu 20: What is the primary goal of 'A/B Testing' (Split Testing) in an SEM campaign?

Câu 21: How does 'Geofencing' or 'Location Targeting' help optimize an SEM budget?

Câu 22: What does a high 'Bounce Rate' on a landing page typically indicate in an SEM campaign?

Câu 23: In Google Ads, which 'Attribution Model' gives all the credit for a conversion to the last ad the user clicked before converting?

Câu 24: What is the purpose of the 'Optimization Score' found in the Recommendations section of a Google Ads account?

Câu 25: Which automated bidding strategy is designed specifically to help advertisers get as many conversions as possible while maintaining a specific cost per action?