Quay lại danh mục Trắc nghiệm SEM Tiếng Anh

Bộ 1 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: What is the primary difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Câu 2: Which three main components are used by Google to calculate the Quality Score of a keyword?

Câu 3: What formula is generally used to determine Ad Rank in a standard Google Ads auction?

Câu 4: How is the Click-Through Rate (CTR) calculated in an SEM campaign?

Câu 5: What is the primary purpose of using Negative Keywords in an SEM campaign?

Câu 6: Which keyword match type allows an ad to show only when the search query has the same meaning or intent as the keyword?

Câu 7: As of the 2021 update in Google Ads, which match type was expanded to include the traffic behaviors previously covered by Broad Match Modifier?

Câu 8: In SEM, what does the term 'Conversion Rate' represent?

Câu 9: What is a 'Sitelink' in the context of Google Ads assets?

Câu 10: Which automated bidding strategy should an advertiser use if their main goal is to get as many customers as possible within a specific budget?

Câu 11: What does ROAS stand for and what does it measure?

Câu 12: Which SEM tool is primarily used to research keywords and see estimates for their search volume and costs?

Câu 13: What is the primary benefit of 'Remarketing' in Search Engine Marketing?

Câu 14: Which of these factors is most likely to improve the 'Landing Page Experience' component of the Quality Score?

Câu 15: In Google Ads, what happens during the 'Ad Auction'?

Câu 16: What is the function of 'Callout Assets' (formerly Callout Extensions)?

Câu 17: If an advertiser wants to set a specific maximum amount they are willing to pay for each conversion, which bidding strategy should they use?

Câu 18: Which report in Google Ads shows the actual search queries people typed before seeing and clicking your ads?

Câu 19: What is 'Impression Share'?

Câu 20: In an SEM account structure, at which level are budget and location targeting settings typically managed?

Câu 21: What characterizes 'Responsive Search Ads' (RSA) in Google Ads?

Câu 22: Which attribution model gives all the credit for a conversion to the last ad that was clicked by the user?

Câu 23: What is 'Dynamic Search Ads' (DSA) primarily used for?

Câu 24: How does a high Quality Score benefit an advertiser in the ad auction?

Câu 25: Which setting allows an advertiser to increase or decrease bids for specific times of the day or days of the week?