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Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 3

Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh - Chương 3

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Câu 1: Which keyword match type provides the greatest reach by showing ads on searches related to the keyword's meaning, including searches that do not contain the specific terms?

Câu 2: In Google Ads, which symbols are used to denote a keyword as 'Phrase match'?

Câu 3: What is the primary benefit of using 'Long-tail keywords' in a search marketing campaign?

Câu 4: Which search intent is represented by a user searching for 'buy iPhone 15 Pro Max online'?

Câu 5: What does a 'Negative keyword' do in an SEM campaign?

Câu 6: Which tool is most commonly used for identifying keyword search volume and cost-per-click estimates within the Google ecosystem?

Câu 7: As of current Google Ads logic, which match type includes 'close variations' such as misspellings, plurals, and synonyms?

Câu 8: What is the term for the initial list of broad keywords used to generate more specific keyword ideas during research?

Câu 9: If a marketer wants their ad to show only when the search query has the exact same meaning as their keyword, which match type should they use?

Câu 10: Which type of search intent is characterized by a user looking for a specific website or physical location, such as 'Facebook login'?

Câu 11: What is 'Keyword Cannibalization' in the context of SEM?

Câu 12: Which strategy involves bidding on keywords that include a competitor's brand name?

Câu 13: Why is it important to group keywords into tightly themed 'Ad Groups'?

Câu 14: Which metric in the Google Keyword Planner indicates how many advertisers are bidding on a specific keyword?

Câu 15: Which type of keyword match was officially retired in 2021 and had its behavior merged into Phrase Match?

Câu 16: When a search term is marked as 'Low search volume' in a campaign, what does it mean?

Câu 17: Which report should a marketer check to see the actual queries users typed before clicking their ads?

Câu 18: Which factor is LEAST likely to be considered by Google's 'Broad Match' algorithm when determining ad eligibility today?

Câu 19: In a keyword strategy, what is the 'Commercial Investigation' intent?

Câu 20: Which of the following is a characteristic of 'Brand Keywords'?

Câu 21: What does 'Keyword Proximity' refer to in search marketing?

Câu 22: Which match type is defined by using square brackets [ ] around the term?

Câu 23: What is the primary reason for performing a 'Keyword Gap Analysis'?

Câu 24: How does 'Seasonality' affect keyword research?

Câu 25: Which type of SEM campaign does NOT require the advertiser to manually select keywords?