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Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 6

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 6

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 6 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In digital marketing copywriting, what term refers to an instruction to the audience designed to provoke an immediate response, usually using an imperative verb like 'call now' or 'find out more'?

Câu 2: Which term describes an advertisement designed to simulate editorial content, blending in with the surrounding articles or features of a publication?

Câu 3: What is the marketing term for a communication strategy that sends a pre-written set of messages to customers or prospects over a specified period of time?

Câu 4: What term is used for a pre-packaged set of promotional materials of a company distributed to members of the media for promotional use?

Câu 5: Which black-hat SEO technique involves overloading a webpage with target terms in an attempt to manipulate search engine rankings?

Câu 6: In website analytics, what term represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site?

Câu 7: Which strategic approach in B2B marketing targets specific high-value client accounts as individual markets rather than targeting a broad industry segment?

Câu 8: What term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 9: What do marketers call a free asset or service, such as an e-book or webinar, given away to gather contact details and generate potential sales leads?

Câu 10: What marketing term describes the phenomenon where an audience becomes overly familiar with an advertisement, leading to a decrease in engagement and conversion rates?

Câu 11: Which form of advertising places promotional materials in unusual, unexpected, or non-traditional outdoor locations to surprise and engage consumers?

Câu 12: What term is used to measure the rate at which customers stop doing business with an entity or unsubscribe from a service over a given period?

Câu 13: Which strategy focuses on helping consumers experience a brand through highly engaging, interactive, and immersive in-person events?

Câu 14: What term describes the planning and promotional displays of products in retail stores designed to highlight their features and stimulate immediate purchases at the register?

Câu 15: What systematic marketing method encourages and rewards existing customers to introduce new customers to a business?

Câu 16: What marketing term refers to the practice of contacting prospects who have not previously expressed interest in the offered products or services?

Câu 17: What metric measures the number of new users that an existing customer generates for a brand, reflecting the virality of a marketing campaign?

Câu 18: What pricing strategy involves selling a product at a price that is not profitable, specifically chosen to attract new customers or sell additional products to those customers?

Câu 19: What marketing technique involves seamlessly incorporating a brand or product directly into the storyline of a movie, television show, or video game?

Câu 20: What term measures the percentage of advertising or media coverage a brand has within its industry compared to its direct competitors?

Câu 21: What crisis communication term describes a situation where a persuasive message or marketing campaign produces the opposite of the intended results, causing public backlash?

Câu 22: Which term refers to the automated, algorithmic buying and selling of digital advertising space in real-time?

Câu 23: What popular metric, based on a single key question, classifies customers into promoters, passives, and detractors to measure their brand loyalty?

Câu 24: What type of marketing communication links a company's sales directly to a charitable or social cause, benefiting both the brand and the non-profit organization?

Câu 25: In the traditional marketing funnel, what term is used for activities aimed at generating awareness and capturing the attention of a broad audience of prospects?