Quay lại danh mục Từ vựng giao tiếp Tiếng Anh (Marketing)
Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 7

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 7

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 7 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: During a marketing campaign review, the team notices that many visitors leave the landing page immediately without taking any action. Which metric should they focus on to measure this specific behavior?

Câu 2: When a PR manager drafts a formal, written communication directed at members of the news media to announce a new product launch, this document is known as a:

Câu 3: marketing agency wants to gather qualitative data about consumer attitudes towards a new beverage. They recruit a small group of diverse people for a guided discussion. This research method is called a:

Câu 4: When a brand attempts to change the mental image and association that consumers have of its product relative to competitors, it is undergoing a process of:

Câu 5: creative director instructs the copywriting team to write a compelling phrase that encourages immediate action from the audience, such as 'Buy Now' or 'Subscribe Today'. This phrase is referred to as a:

Câu 6: In the context of the marketing funnel, what term refers to a prospective customer who has demonstrated interest in a product and is deemed ready for direct contact by the sales team?

Câu 7: An SEO specialist is optimizing a website to rank higher in search engine result pages. They decide to target highly specific, three-to-four word phrases that have lower search volume but higher conversion intent. These phrases are called:

Câu 8: The premium value that a company realizes from a product with a recognizable name as compared to its generic equivalent is defined as:

Câu 9: If a digital marketer wants to calculate the percentage of people who clicked on an online advertisement after seeing it, which metric should they compute?

Câu 10: tech company launches a highly anticipated innovative gadget and sets a very high initial price to target early adopters before gradually lowering the price over time. This pricing strategy is called:

Câu 11: In a marketing strategy presentation, the speaker highlights the specific, real-world frustrations that customers face, which the company's product aims to solve. These customer issues are known as:

Câu 12: To assess the financial efficiency of a marketing campaign, a manager compares the net profit generated to the total cost of the campaign. The resulting ratio is known as:

Câu 13: marketing team decides to create an educational, authoritative, and in-depth document that presents a solution to a complex industry problem to generate high-quality B2B leads. This type of content is a:

Câu 14: During a corporate crisis, a company's communications team works to mitigate negative publicity and protect the company's brand reputation. This practice is formally known as:

Câu 15: What term is used to describe promotional activities that do not use mass media, but instead focus on direct, targeted communications such as direct mail, telemarketing, or point-of-sale displays?

Câu 16: beverage company wants to expand. They decide to sell more of their existing soft drink products to their existing customer segment by increasing advertising and offering discounts. This growth strategy is known as:

Câu 17: What email marketing practice requires a subscriber to confirm their email address by clicking a verification link in a follow-up email before they are added to the list?

Câu 18: The total net profit a business expects to earn from a single customer relationship over the entire duration of their relationship is referred to as:

Câu 19: marketing team wants to compare two versions of an email subject line to see which one yields a higher open rate. They send Version A to 50 percent of the list and Version B to the other 50 percent. This process is called:

Câu 20: cosmetics brand partners with an online content creator who has a small but highly engaged and loyal niche audience of 5,000 followers. This type of influencer is classified as a:

Câu 21: Which term refers to the process of coordinating and aligning all marketing communication channels—such as advertising, PR, social media, and direct marketing—to deliver a consistent and clear brand message?

Câu 22: In digital marketing, a valuable piece of free content (such as an ebook, a checklist, or a webinar) offered to users in exchange for their contact information, like an email address, is known as a:

Câu 23: When segmenting a market, a marketer groups consumers based on their personality traits, values, interests, lifestyles, and attitudes. This segmentation method is called:

Câu 24: In business-to-business marketing, a strategy that focuses resources on a specific set of target accounts within a market, tailoring campaigns to their individual needs, is known as:

Câu 25: PR professional contacts a journalist directly with a short, compelling email designed to convince them to write a story about a client's new product. This brief pitch is referred to as a: