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Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 9

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 9

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 9 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: When presenting a new campaign idea to stakeholders in a very short, persuasive speech, which marketing term best describes this communication method?

Câu 2: During a corporate PR emergency, what communication strategy is used to minimize reputational damage and address public concerns?

Câu 3: Which digital marketing process involves improving web content so that a company ranks higher on organic search engine result pages?

Câu 4: What term is used to describe the core promise of value that a brand makes to its target audience to distinguish itself from competitors?

Câu 5: When a marketing researcher gathers a small, representative group of consumers to discuss their feelings and opinions about a new product line, what is this session called?

Câu 6: Which copywriting term refers to an explicit instruction or phrase designed to prompt an immediate response from the audience, such as 'Buy Now' or 'Subscribe Today'?

Câu 7: What marketing strategy relies on users organically sharing content with others, causing the message to spread rapidly across the internet like an infection?

Câu 8: When a company releases a new app or product to a limited audience first to test its performance and gather feedback before the official launch, what is this called?

Câu 9: In business-to-business marketing, what is the term for the process of identifying, attracting, and capturing the interest of prospective corporate clients?

Câu 10: What key performance indicator measures the percentage of website visitors who complete a desired action, such as filling out a form or making a purchase?

Câu 11: What marketing metric represents the rate at which customers stop doing business with an entity, often calculated as a percentage over a specific period?

Câu 12: Which marketing arrangement involves an external partner promoting a company's products in exchange for a commission on every sale made through their referral links?

Câu 13: What is the colloquial marketing term for unsolicited, bulk electronic messages sent to individuals without their explicit consent?

Câu 14: What is the practice of identifying and building relationships with key social media creators who have a dedicated following to endorse your brand?

Câu 15: What strategic term describes the conceptual place a brand wants to own in the target consumer's mind relative to competitor offerings?

Câu 16: What content marketing term describes the process of gathering, organizing, and sharing relevant high-quality content from external sources rather than creating everything from scratch?

Câu 17: Which framework is commonly used in strategic marketing communication to analyze an organization's internal capabilities and external market environments?

Câu 18: Which pricing strategy involves setting a relatively low initial price for a new product to attract a high volume of buyers quickly and win market share?

Câu 19: What is the official written or recorded communication sent directly to news editors to announce something newsworthy about a company?

Câu 20: What marketing communication activity involves setting up displays, giving demonstrations, and networking at a large industry-specific exhibition?

Câu 21: What form of marketing communication occurs when a company provides financial support or resources to an event, sports team, or charity in return for brand exposure?

Câu 22: What direct marketing channel involves sending physical promotional materials, like catalogs, postcards, or brochures, directly to the physical mailboxes of potential clients?

Câu 23: What unconventional, low-cost marketing style utilizes high-impact, surprising tactics in public spaces to generate intense buzz and word-of-mouth publicity?

Câu 24: What is the term for the premium value that a well-known brand name adds to a product or service, beyond its functional characteristics?

Câu 25: Which term refers to the strategic activities a business undertakes to keep existing customers engaged, loyal, and buying over the long term?