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Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 13

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 13

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 13 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When analyzing website performance, what is the term used to describe the percentage of visitors who enter the site and then leave rather than continuing to view other pages?

Câu 2: In public relations, what is the specific term for a pre-written statement sent to news media outlets to announce something noteworthy or newsworthy?

Câu 3: Which type of marketing content remains relevant and useful to readers over a long period of time, rather than becoming outdated quickly after publication?

Câu 4: When a marketing team measures the level of interaction that a piece of content receives relative to the total number of followers or reach, which metric are they calculating?

Câu 5: Which search engine optimization (SEO) term refers to highly specific, multi-word search phrases that have lower search volumes but typically yield higher conversion rates?

Câu 6: Which digital advertising payment model charges advertisers a flat rate for every one thousand views or impressions their advertisement receives?

Câu 7: What psychological concept describes the post-purchase anxiety or regret a consumer experiences when they begin to doubt the correctness of their purchasing decision?

Câu 8: What term defines the specific benefit or feature that makes a company product or service uniquely better than its competitors, forming the core message of its marketing campaigns?

Câu 9: What strategy involves introducing a new product or service to a limited audience or a restricted geographic market before initiating a full-scale public release?

Câu 10: Which term refers to the set of rules or algorithms that determines how credit for sales and conversions is assigned to touchpoints in conversion paths?

Câu 11: Which metric measures the percentage of email recipients who clicked on one or more links contained in a given email out of the total number of delivered emails?

Câu 12: Which phase of the standard marketing and sales funnel is primarily focused on creating brand awareness, attracting website traffic, and capturing initial consumer interest?

Câu 13: Which qualitative research method gathers a small group of demographically diverse people to participate in a guided discussion about a particular product, service, or advertisement?

Câu 14: Which strategic approach in B2B marketing involves targeting high-value commercial prospects or clients with highly personalized, custom-tailored marketing campaigns?

Câu 15: Which category of social media influencers typically has a smaller but highly engaged following, usually between 10,000 and 100,000 followers, within a specific niche?

Câu 16: Which form of marketing directly engages consumers by inviting them to actively participate in hands-on, memorable, and immersive real-world brand experiences?

Câu 17: What is the term for the deceptive practice of making unsupported or misleading claims about the environmental benefits of a company's products, services, or operating processes?

Câu 18: Which pricing strategy involves selling a product at a price below its market cost to stimulate other sales of more profitable goods or services?

Câu 19: Which search engine optimization tag or attribute is added to the HTML header of a webpage to inform search engine crawlers which version of duplicate content is the master copy?

Câu 20: What methodology compares two versions of a webpage, email, or advertisement against each other to determine which one performs better based on a specific metric?

Câu 21: Which growth strategy in the Ansoff Matrix involves selling existing products or services to an existing market in order to increase overall market share?

Câu 22: What is the term for an instruction or prompt on a website, landing page, or advertisement that encourages the audience to take an immediate, specific action?

Câu 23: Which metric calculates the total net profit that a business can expect to earn from a single customer throughout the entire duration of their relationship with the brand?

Câu 24: What marketing phenomenon occurs when a product's current users naturally recruit new users, causing the user base to grow exponentially without paid advertising?

Câu 25: Which retail and marketing communication model focuses on providing a seamless, fully integrated customer experience across all physical and digital channels?