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Trắc nghiệm Từ vựng giao tiếp TOEIC (Marketing) - Bộ 9

Trắc nghiệm Từ vựng giao tiếp TOEIC (Marketing) - Bộ 9

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp TOEIC (Marketing) - Bộ 9 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To increase its sales volume in an already saturated market, the company decided to offer aggressive discounts, a strategy known as what?

Câu 2: When customers consistently purchase products from the same manufacturer and resist switching to competitors despite price changes, they demonstrate what?

Câu 3: highly specialized, small segment of a larger market that has specific needs not currently met by mainstream providers is referred to as a what?

Câu 4: marketing firm arranges for a famous actor to use its client's smartphone in a high-budget movie. What is this advertising technique called?

Câu 5: Statistical data relating to the population and particular groups within it, such as age, gender, and income levels, is collectively known as what?

Câu 6: The process of dividing a broad target market into smaller, defined subsets of consumers who share common characteristics is called what?

Câu 7: What term describes the extent to which consumers are familiar with the qualities or image of a particular brand?

Câu 8: Which marketing function focuses on maintaining a positive public image for a business or organization through non-paid media coverage?

Câu 9: major beverage company pays a sports league to display its logo on the players' jerseys during the season. What is this marketing arrangement?

Câu 10: When a celebrity publicly supports and recommends a specific skin-care product in a television commercial, this is called an official what?

Câu 11: During the marketing presentation, the representative delivered a structured and persuasive argument to convince potential buyers to purchase the new software. What is this speech called?

Câu 12: company invites a small group of diverse consumers to participate in a guided discussion about a prototype product before its launch. What is this research method?

Câu 13: unique feature of a company or product that makes it superior to its rivals and more attractive to customers is called its what?

Câu 14: Sending customized promotional catalogs directly to selected customer addresses without using middle channels is an example of what?

Câu 15: formal written statement distributed to news media outlets to announce a new product launch is called a what?

Câu 16: Which marketing term refers to the activities and strategies a business employs to keep its existing customers over a long period?

Câu 17: What is the marketing and sales practice of contacting potential customers who have had no prior contact with the salesperson?

Câu 18: Which advertising strategy uses unconventional, low-cost tactics, like street art or flash mobs, to capture public attention and create buzz?

Câu 19: When customers share their positive experiences about a brand directly with friends, family, or colleagues, this natural form of promotion is called what?

Câu 20: The percentage of total sales volume in a specific industry that is controlled by a single company is defined as that company's what?

Câu 21: In digital marketing, what is the term for the percentage of visitors who enter a website and leave rather than continuing to view other pages?

Câu 22: An instruction on a landing page such as 'Sign Up Now for a Free Trial' that is designed to prompt an immediate response from the user is called a what?

Câu 23: The percentage of website visitors who take a desired action, such as purchasing a product or subscribing to a newsletter, is known as the what?

Câu 24: supermarket sells milk at a price below its cost of production to attract more shoppers into the store. What is this pricing strategy?

Câu 25: marketing team launches two versions of a newsletter, each with a different subject line, to see which one gets more email opens. What is this method?