Quay lại danh mục Trắc nghiệm Thương mại điện tử Tiếng Anh

Bộ 1 - Trắc nghiệm Thương mại điện tử Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: Which term specifically refers to the use of the Internet, the World Wide Web, and mobile apps to transact business?

Câu 2: Which e-commerce model involves consumers selling goods or services directly to other consumers, often through a third-party platform?

Câu 3: The unique feature of e-commerce that allows the marketplace to be available everywhere and at all times is known as:

Câu 4: What term describes the situation where one party in a transaction has more information than the other party?

Câu 5: Which of the following is an example of 'disintermediation' in the e-commerce supply chain?

Câu 6: Which revenue model involves a company providing content or services and charging a periodic fee for access?

Câu 7: What is the primary purpose of Electronic Data Interchange (EDI)?

Câu 8: In e-commerce, 'Richness' refers to which of the following?

Câu 9: The 'Long Tail' theory suggests that e-commerce allows businesses to:

Câu 10: Which e-commerce feature enables merchants to target their marketing messages to specific individuals based on their names, interests, and past purchases?

Câu 11: Which of the following describes 'Price Transparency' in an e-commerce environment?

Câu 12: What is the term for the practice of adjusting prices in real-time based on a customer's demand characteristics or supply levels?

Câu 13: Which marketing strategy encourages users to pass on a marketing message to others, creating exponential growth in the message's exposure?

Câu 14: What does 'Conversion Rate' measure in the context of e-commerce?

Câu 15: Which protocol is the standard for encrypting communications between a web browser and a web server to ensure secure transactions?

Câu 16: fraudulent practice where an attacker sends an email that appears to be from a reputable source to induce individuals to reveal personal information is called:

Câu 17: Which business model involves a retailer not keeping goods in stock but instead transferring customer orders to a manufacturer or wholesaler who then ships the goods directly?

Câu 18: What is 'Omnichannel' retailing?

Câu 19: Which e-commerce metric calculates the total revenue a business can expect from a single customer account throughout the business relationship?

Câu 20: Which e-commerce category involves transactions between a private company and a government agency?

Câu 21: In digital marketing, 'SEO' stands for:

Câu 22: What are 'Cookies' primarily used for in e-commerce?

Câu 23: Which of the following is a key characteristic of 'Digital Goods'?

Câu 24: What is 'Crowdsourcing' in the context of e-commerce?

Câu 25: Which revenue model is primarily based on referring customers to other businesses and receiving a commission for successful sales?