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Câu 1:Which e-commerce revenue model involves a company charging a regular fee for access to a service or content, such as Netflix or Spotify?
💡 Lời giải chi tiết:
According to standard business classifications, a model where users pay periodically for access is known as the Subscription revenue model. Kết luận Lý giải: Subscription revenue model
Câu 2:What is the primary function of Secure Sockets Layer (SSL) and Transport Layer Security (TLS) in e-commerce transactions?
💡 Lời giải chi tiết:
In cybersecurity standards, the fundamental role of SSL/TLS protocols is protecting data integrity and privacy through encryption. Kết luận Lý giải: Encrypting data transmitted between a web browser and a server
Câu 3:Which e-commerce business model is best exemplified by eBay or Craigslist, where individuals sell products directly to other individuals?
💡 Lời giải chi tiết:
Platforms that facilitate transactions between individual private parties are categorized under the Consumer-to-Consumer (C2C) model. Kết luận Lý giải: Consumer-to-Consumer (C2C)
Câu 4:The 'Long Tail' marketing strategy in e-commerce refers to which of the following concepts?
💡 Lời giải chi tiết:
Based on Chris Anderson's theory, the Long Tail strategy focuses on the collective value of selling many unique, low-demand niche items. Kết luận Lý giải: Selling a high volume of many niche products that are in low demand
Câu 5:What is the main benefit of Electronic Data Interchange (EDI) for businesses in a supply chain?
💡 Lời giải chi tiết:
EDI technology is designed to streamline B2B operations by facilitating the computer-to-computer exchange of standard business documents. Kết luận Lý giải: Enabling the automated exchange of structured business documents
Câu 6:In the context of mobile commerce (m-commerce), what does the term 'ubiquity' refer to?
💡 Lời giải chi tiết:
In m-commerce theory, ubiquity describes the core characteristic of being available everywhere and at any time via mobile devices. Kết luận Lý giải: The ability to access the internet regardless of physical location
Câu 7:Which term describes the process of eliminating intermediaries in a supply chain, such as wholesalers or distributors, to sell directly to consumers?
💡 Lời giải chi tiết:
According to supply chain management principles, the removal of middle layers to connect producers directly with buyers is called disintermediation. Kết luận Lý giải: Disintermediation
Câu 8:Which of the following is considered an 'off-page' Search Engine Optimization (SEO) factor?
💡 Lời giải chi tiết:
In digital marketing, off-page SEO refers to actions taken outside of your own website, primarily building authority through backlinks. Kết luận Lý giải: Acquiring high-quality backlinks from other websites
Câu 9:How does 'tokenization' enhance the security of e-commerce credit card payments?
💡 Lời giải chi tiết:
In payment security, tokenization protects sensitive information by substituting actual card details with a unique, randomly generated token. Kết luận Lý giải: By replacing sensitive card data with a non-sensitive surrogate value
Câu 10:Which pricing strategy involves adjusting prices in real-time based on market demand, supply, and competitor prices?
💡 Lời giải chi tiết:
Dynamic pricing is a flexible strategy where businesses adjust costs rapidly based on current market conditions and algorithmic data. Kết luận Lý giải: Dynamic pricing
Câu 11:What is 'cybersquatting' in the context of e-commerce law and ethics?
💡 Lời giải chi tiết:
According to legal definitions like the ACPA, cybersquatting is the bad-faith registration of domain names belonging to others to sell them for profit. Kết luận Lý giải: Purchasing domain names related to existing brands to profit from them
Câu 12:Which fulfillment method involves a retailer selling products without keeping them in stock, instead transferring orders to a third-party supplier?
💡 Lời giải chi tiết:
Dropshipping is a supply chain model where the seller manages sales but the supplier handles inventory and shipping directly to the customer. Kết luận Lý giải: Dropshipping
Câu 13:What is the defining feature of 'Social Commerce'?
💡 Lời giải chi tiết:
Social commerce integrates e-commerce functionality directly into social networks, allowing users to browse and buy without leaving the app. Kết luận Lý giải: Selling products directly through social media platforms
Câu 14:In web analytics, what does the 'Bounce Rate' measure?
💡 Lời giải chi tiết:
Web analytics defines the bounce rate as the proportion of single-page sessions where the user leaves without interacting further with the site. Kết luận Lý giải: The percentage of visitors who leave after viewing only one page
Câu 15:What is the primary goal of an 'Omni-channel' retail strategy?
💡 Lời giải chi tiết:
An omni-channel approach aims to unify the customer journey across online, mobile, and physical store touchpoints for a consistent experience. Kết luận Lý giải: Providing a seamless and integrated customer experience across all channels
Câu 16:Which security feature ensures that a message has not been altered during transmission and confirms the identity of the sender?
💡 Lời giải chi tiết:
Digital signatures provide both data integrity and non-repudiation by verifying that the content remained unchanged and identifying the source. Kết luận Lý giải: Digital Signature
Câu 17:Which cloud computing model provides e-commerce businesses with software over the internet, typically on a subscription basis?
💡 Lời giải chi tiết:
SaaS is the most common cloud delivery model for e-commerce platforms like Shopify, where software is hosted centrally and accessed via browsers. Kết luận Lý giải: Software as a Service (SaaS)
Câu 18:Under the General Data Protection Regulation (GDPR), what is a key requirement for e-commerce sites collecting user data?
💡 Lời giải chi tiết:
The GDPR mandates that organizations must obtain clear, affirmative consent before processing personal data of individuals within the EU. Kết luận Lý giải: Obtaining explicit and freely given consent from users
Câu 19:What is the purpose of 'A/B Testing' in e-commerce website optimization?
💡 Lời giải chi tiết:
A/B testing is a statistical method used to determine which design or content variations lead to higher conversion rates among site visitors. Kết luận Lý giải: Comparing two versions of a webpage to see which performs better
Câu 20:How does blockchain technology primarily benefit e-commerce supply chains?
💡 Lời giải chi tiết:
Blockchain offers a decentralized ledger that ensures all parties in a supply chain can track goods with verified, unchangeable records. Kết luận Lý giải: By providing a transparent and immutable record of transactions
Câu 21:In which marketing model does an e-commerce merchant pay a commission to an external website for each sale or lead generated from its traffic?
💡 Lời giải chi tiết:
Affiliate marketing is a performance-based model where third-party publishers earn a fee for driving specific actions for a merchant. Kết luận Lý giải: Affiliate marketing
Câu 22:What is the primary role of the Domain Name System (DNS) in e-commerce infrastructure?
💡 Lời giải chi tiết:
The DNS acts as the phonebook of the internet, converting readable addresses like 'example.com' into the numerical IP addresses servers use. Kết luận Lý giải: Translating human-readable domain names into IP addresses
Câu 23:Which marketing technique involves showing ads to users who have previously visited your website but did not complete a purchase?
💡 Lời giải chi tiết:
Re-marketing is a strategy aimed at re-engaging past visitors to encourage them to return and complete a transaction. Kết luận Lý giải: Re-marketing (or Retargeting)
Câu 24:What distinguishes a 'Vertical' marketplace from a 'Horizontal' marketplace?
💡 Lời giải chi tiết:
Vertical marketplaces specialize in specific product categories or industries, whereas horizontal ones offer a broad range of goods across many categories. Kết luận Lý giải: A vertical marketplace focuses on a specific industry or niche
Câu 25:Which of the following is a primary characteristic of a 'Digital Wallet' (e-wallet)?
💡 Lời giải chi tiết:
Digital wallets are software-based systems that securely store payment credentials and enable users to pay online or via mobile devices. Kết luận Lý giải: It stores payment information and allows for secure electronic transactions