Bộ 2 - Trắc nghiệm Thương mại điện tử Tiếng Anh có đáp án

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Câu 1: Which e-commerce revenue model involves a company charging a regular fee for access to a service or content, such as Netflix or Spotify?

Câu 2: What is the primary function of Secure Sockets Layer (SSL) and Transport Layer Security (TLS) in e-commerce transactions?

Câu 3: Which e-commerce business model is best exemplified by eBay or Craigslist, where individuals sell products directly to other individuals?

Câu 4: The 'Long Tail' marketing strategy in e-commerce refers to which of the following concepts?

Câu 5: What is the main benefit of Electronic Data Interchange (EDI) for businesses in a supply chain?

Câu 6: In the context of mobile commerce (m-commerce), what does the term 'ubiquity' refer to?

Câu 7: Which term describes the process of eliminating intermediaries in a supply chain, such as wholesalers or distributors, to sell directly to consumers?

Câu 8: Which of the following is considered an 'off-page' Search Engine Optimization (SEO) factor?

Câu 9: How does 'tokenization' enhance the security of e-commerce credit card payments?

Câu 10: Which pricing strategy involves adjusting prices in real-time based on market demand, supply, and competitor prices?

Câu 11: What is 'cybersquatting' in the context of e-commerce law and ethics?

Câu 12: Which fulfillment method involves a retailer selling products without keeping them in stock, instead transferring orders to a third-party supplier?

Câu 13: What is the defining feature of 'Social Commerce'?

Câu 14: In web analytics, what does the 'Bounce Rate' measure?

Câu 15: What is the primary goal of an 'Omni-channel' retail strategy?

Câu 16: Which security feature ensures that a message has not been altered during transmission and confirms the identity of the sender?

Câu 17: Which cloud computing model provides e-commerce businesses with software over the internet, typically on a subscription basis?

Câu 18: Under the General Data Protection Regulation (GDPR), what is a key requirement for e-commerce sites collecting user data?

Câu 19: What is the purpose of 'A/B Testing' in e-commerce website optimization?

Câu 20: How does blockchain technology primarily benefit e-commerce supply chains?

Câu 21: In which marketing model does an e-commerce merchant pay a commission to an external website for each sale or lead generated from its traffic?

Câu 22: What is the primary role of the Domain Name System (DNS) in e-commerce infrastructure?

Câu 23: Which marketing technique involves showing ads to users who have previously visited your website but did not complete a purchase?

Câu 24: What distinguishes a 'Vertical' marketplace from a 'Horizontal' marketplace?

Câu 25: Which of the following is a primary characteristic of a 'Digital Wallet' (e-wallet)?