Bộ 5 - Trắc nghiệm Thương mại điện tử Tiếng Anh có đáp án
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Câu 1:Which e-commerce model primarily involves transactions between a company and individual consumers for personal use?
💡 Lời giải chi tiết:
According to standard business classifications, the Business-to-Consumer model involves companies selling products or services directly to the end user. Kết luận Lý giải B2C.
Câu 2:What revenue model offers basic services for free while charging a premium for advanced features or functionality?
💡 Lời giải chi tiết:
The freemium model is a popular digital strategy where a core product is provided at no cost, but users must pay for additional high-value capabilities. Kết luận Lý giải Freemium.
Câu 3:Which concept suggests that e-commerce allows retailers to sell a large number of unique, low-demand items to niche markets profitably?
💡 Lời giải chi tiết:
Proposed by Chris Anderson, the Long Tail theory posits that the collective demand for niche products can rival that of mainstream hits due to reduced shelf-space constraints online. Kết luận Lý giải The Long Tail.
Câu 4:What is the primary function of SSL (Secure Sockets Layer) and its successor TLS in e-commerce transactions?
💡 Lời giải chi tiết:
SSL/TLS protocols are essential for securing data transmission by encrypting information and verifying the identity of the server. Kết luận Lý giải Encryption and authentication.
Câu 5:What technology enables the computer-to-computer exchange of standardized business documents between trading partners?
💡 Lời giải chi tiết:
EDI is a long-standing technology used in B2B e-commerce to automate the transmission of structured data like purchase orders and invoices. Kết luận Lý giải Electronic Data Interchange (EDI).
Câu 6:Which pricing strategy involves changing prices in real-time based on supply, demand, and competitor behavior?
💡 Lời giải chi tiết:
Dynamic pricing uses algorithms to adjust prices instantly, a common practice in the airline and ride-sharing industries. Kết luận Lý giải Dynamic pricing.
Câu 7:What is the process called when a manufacturer sells directly to consumers, bypassing traditional wholesalers and retailers?
💡 Lời giải chi tiết:
Disintermediation refers to the removal of middle layers in the distribution channel to lower costs and gain direct access to customers. Kết luận Lý giải Disintermediation.
Câu 8:In which marketing model does a business reward third-party publishers for each visitor or customer brought by the publisher's own marketing efforts?
💡 Lời giải chi tiết:
Affiliate marketing is a performance-based system where partners earn commissions for driving specific actions, such as clicks or sales. Kết luận Lý giải Affiliate marketing.
Câu 9:What is the main purpose of using 'cookies' on an e-commerce website?
💡 Lời giải chi tiết:
Cookies are small data files stored on a user's device that help websites remember preferences, login states, and shopping cart contents. Kết luận Lý giải Personalizing user experience.
Câu 10:Which strategy provides a seamless and integrated shopping experience across all channels, including web, mobile, and physical stores?
💡 Lời giải chi tiết:
Omnichannel marketing focuses on creating a unified customer journey where information and branding are consistent across every touchpoint. Kết luận Lý giải Omnichannel.
Câu 11:What is the term for obtaining services, ideas, or content by soliciting contributions from a large group of people, especially from an online community?
💡 Lời giải chi tiết:
Crowdsourcing leverages the collective intelligence or resources of a distributed network to solve problems or create value. Kết luận Lý giải Crowdsourcing.
Câu 12:If an e-commerce site has 10,000 visitors and 200 of them complete a purchase, what is the conversion rate?
💡 Lời giải chi tiết:
The conversion rate is calculated as the number of conversions divided by the total number of visitors, which in this case is (200 / 10,000) * 100. Kết luận Lý giải 2%.
Câu 13:What is the process of improving a website to increase its visibility in organic search engine results?
💡 Lời giải chi tiết:
SEO involves optimizing content and technical aspects of a site to rank higher in unpaid search results. Kết luận Lý giải Search Engine Optimization (SEO).
Câu 14:Which technology serves as a decentralized, digital ledger that records transactions across many computers so that the record cannot be altered retroactively?
💡 Lời giải chi tiết:
Blockchain is the most common form of distributed ledger technology, ensuring transparency and security in digital transactions. Kết luận Lý giải Distributed ledger technology.
Câu 15:What term describes the use of social networking websites to promote and sell products and services?
💡 Lời giải chi tiết:
Social commerce integrates shopping features directly into social media platforms to facilitate the buying process. Kết luận Lý giải Social commerce.
Câu 16:Which supply chain management method allows a retailer to sell products without keeping them in stock, instead transferring orders to a third party for shipping?
💡 Lời giải chi tiết:
Drop shipping minimizes inventory risk for retailers by having the supplier ship goods directly to the customer. Kết luận Lý giải Drop shipping.
Câu 17:Under the GDPR, what is the right called that allows individuals to have their personal data erased when it is no longer necessary for its original purpose?
💡 Lời giải chi tiết:
The right to be forgotten (right to erasure) is a fundamental privacy principle established by the European Union's GDPR. Kết luận Lý giải Right to be forgotten.
Câu 18:What is the name of the location-based service where an app uses GPS, RFID, or Wi-Fi to trigger a pre-programmed action when a mobile device enters a virtual boundary?
💡 Lời giải chi tiết:
Geofencing allows businesses to send targeted advertisements or notifications to users based on their real-time geographic location. Kết luận Lý giải Geofencing.
Câu 19:What market condition exists when one party in a transaction possesses more or better information than the other?
💡 Lời giải chi tiết:
Information asymmetry can lead to market inefficiencies, although e-commerce often helps reduce it by providing consumers with more price and product data. Kết luận Lý giải Information asymmetry.
Câu 20:What do we call the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets?
💡 Lời giải chi tiết:
M-commerce stands for mobile commerce, reflecting the shift toward shopping via mobile-optimized websites and applications. Kết luận Lý giải M-commerce.
Câu 21:Which revenue model involves charging a user a regular fee for access to a service or content library?
💡 Lời giải chi tiết:
Subscription models, like those used by Netflix or Spotify, provide recurring revenue by charging users on a weekly, monthly, or yearly basis. Kết luận Lý giải Subscription model.
Câu 22:Which characteristic of e-commerce technology refers to the ability to shop 24/7 from any location?
💡 Lời giải chi tiết:
Ubiquity means that e-commerce is available everywhere at all times, reducing transaction costs and increasing convenience. Kết luận Lý giải Ubiquity.
Câu 23:Which type of e-commerce business model provides a platform where buyers and sellers can meet and transact, like eBay or Etsy?
💡 Lời giải chi tiết:
Market creators build a digital environment where different parties can find each other and conduct business, typically earning fees from transactions. Kết luận Lý giải Market creator.
Câu 24:What is the fraudulent practice of sending emails purporting to be from reputable companies to induce individuals to reveal personal information?
💡 Lời giải chi tiết:
Phishing is a social engineering attack used to steal sensitive data like login credentials or credit card numbers. Kết luận Lý giải Phishing.
Câu 25:Which recommendation system technique analyzes the behavior of many users to predict what a specific user will like?
💡 Lời giải chi tiết:
Collaborative filtering assumes that if users A and B agreed on one issue, they are likely to agree on others in the future. Kết luận Lý giải Collaborative filtering.