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Bộ 10 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 10 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In the RACE model of public relations planning, what does the 'A' represent?

A. Action and Planning
B. Analysis of data
C. Audience segmentation
D. Advertising strategy

Câu 2: Which of Grunig and Hunt's four models of public relations is considered the most ethical because it relies on mutual understanding?

A. Two-way symmetrical model
B. Public information model
C. Press agentry/publicity model
D. Two-way asymmetrical model

Câu 3: What is the primary difference between Public Relations and Advertising?

A. PR relies on earned media, while advertising uses paid media
B. Advertising is more effective for building long-term trust than PR
C. PR focuses only on external audiences, while advertising is internal
D. PR has total control over the final message placement

Câu 4: According to the Barcelona Principles 3.0, what should be the primary focus of PR measurement?

A. Impact and outcomes rather than just outputs
B. Advertising Value Equivalents (AVEs)
C. The total number of press releases distributed
D. The total volume of social media followers

Câu 5: In crisis communication, what is the 'Golden Hour'?

A. The first phase of a crisis where the organization must respond quickly
B. The time of day when media coverage is at its peak
C. The final hour before a press conference begins
D. The period after a crisis when reputation is fully restored

Câu 6: Which two values are explicitly listed as professional values in the PRSA Code of Ethics?

A. Advocacy and Honesty
B. Profitability and Efficiency
C. Secrecy and Competition
D. Objectivity and Neutrality

Câu 7: What is the main purpose of a 'boiler plate' in a press release?

A. To provide a brief, standardized paragraph about the company
B. To list the contact information for the media relations officer
C. To serve as the headline that grabs the editor's attention
D. To summarize the most important facts of the news story

Câu 8: Which historical figure is often called the 'father of modern public relations' for applying psychology to the field?

A. Edward Bernays
B. Ivy Lee
C. Arthur Page
D. P.T. Barnum

Câu 9: In the PESO model of media distribution, what does the 'S' stand for?

A. Shared media
B. Search engine optimization
C. Sponsored content
D. Strategic alliances

Câu 10: What does 'media pitching' involve in the context of PR?

A. Suggesting a story idea to a journalist or editor
B. Buying advertising space in a newspaper
C. Writing an internal memo for company employees
D. Monitoring social media for brand mentions

Câu 11: When a public figure sues for libel, what additional element must they prove that a private citizen does not?

A. Actual malice
B. Falsehood of the statement
C. Damage to reputation
D. Publication of the material

Câu 12: What is the primary goal of internal public relations?

A. To build and maintain relationships with employees
B. To increase the company's stock market price
C. To manage the organization's reputation among competitors
D. To secure positive reviews from external customers

Câu 13: Which term describes the process of identifying and addressing potential issues before they become full-blown crises?

A. Issues management
B. Damage control
C. Reactive communication
D. Publicity stunt

Câu 14: What is the 'Inverted Pyramid' style of writing used in press releases?

A. Placing the most important information at the beginning
B. Starting with background information and building to a climax
C. Writing in a poetic and metaphorical style
D. Organizing the story based on chronological events only

Câu 15: In Situational Theory of Publics, what is 'problem recognition'?

A. The extent to which people perceive an issue affects them
B. The ability of an organization to identify a budget deficit
C. The process of fixing a technical error on a website
D. The legal identification of a trademark infringement

Câu 16: What is Corporate Social Responsibility (CSR)?

A. An organization's commitment to social, environmental, and economic well-being
B. The legal obligation of a company to pay taxes correctly
C. strategy to maximize profits by reducing employee benefits
D. The process of hiring a public relations firm for the first time

Câu 17: Which document was issued by Ivy Lee in 1906 to define the transparency standards of PR?

A. Declaration of Principles
B. The Engineering of Consent
C. The PR Manifesto
D. The Code of Athens

Câu 18: What is the role of a 'media embargo'?

A. request that news not be published until a specific time
B. legal ban on all media coverage for a specific company
C. payment made to a journalist to delay a negative story
D. strategy to block competitors from speaking to the press

Câu 19: What does 'earned media' refer to in PR?

A. Coverage generated through media relations rather than payment
B. Content that an organization publishes on its own website
C. Advertisements purchased on social media platforms
D. Internal newsletters shared only among staff members

Câu 20: Which of Benoit's Image Restoration strategies involves the organization admitting guilt and asking for forgiveness?

A. Mortification
B. Denial
C. Evading responsibility
D. Reducing offensiveness

Câu 21: In PR research, what is the difference between primary and secondary research?

A. Primary is original data collection; secondary is using existing data
B. Primary is for digital media; secondary is for print media
C. Primary is done by interns; secondary is done by executives
D. Primary is always qualitative; secondary is always quantitative

Câu 22: What is the primary function of Investor Relations (IR)?

A. Managing communication between a company and the financial community
B. Selling products directly to individual retail customers
C. Creating viral marketing campaigns for social media
D. Handling customer service complaints via telephone

Câu 23: What is 'Spin' in the context of Public Relations?

A. The biased or manipulative interpretation of an event
B. The technical process of printing high-quality brochures
C. mathematical formula used to calculate media reach
D. The speed at which a news story travels across the internet

Câu 24: What does a 'VNR' stand for in public relations?

A. Video News Release
B. Virtual Network Relation
C. Verified News Report
D. Visual Notification Record

Câu 25: In stakeholder theory, which group of publics is aware of a problem but has not yet organized to respond?

A. Aware public
B. Latent public
C. Active public
D. Non-public

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Bộ 10 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

Kết quả của bạn:

Câu 1: In the RACE model of public relations planning, what does the 'A' represent?

Câu 2: Which of Grunig and Hunt's four models of public relations is considered the most ethical because it relies on mutual understanding?

Câu 3: What is the primary difference between Public Relations and Advertising?

Câu 4: According to the Barcelona Principles 3.0, what should be the primary focus of PR measurement?

Câu 5: In crisis communication, what is the 'Golden Hour'?

Câu 6: Which two values are explicitly listed as professional values in the PRSA Code of Ethics?

Câu 7: What is the main purpose of a 'boiler plate' in a press release?

Câu 8: Which historical figure is often called the 'father of modern public relations' for applying psychology to the field?

Câu 9: In the PESO model of media distribution, what does the 'S' stand for?

Câu 10: What does 'media pitching' involve in the context of PR?

Câu 11: When a public figure sues for libel, what additional element must they prove that a private citizen does not?

Câu 12: What is the primary goal of internal public relations?

Câu 13: Which term describes the process of identifying and addressing potential issues before they become full-blown crises?

Câu 14: What is the 'Inverted Pyramid' style of writing used in press releases?

Câu 15: In Situational Theory of Publics, what is 'problem recognition'?

Câu 16: What is Corporate Social Responsibility (CSR)?

Câu 17: Which document was issued by Ivy Lee in 1906 to define the transparency standards of PR?

Câu 18: What is the role of a 'media embargo'?

Câu 19: What does 'earned media' refer to in PR?

Câu 20: Which of Benoit's Image Restoration strategies involves the organization admitting guilt and asking for forgiveness?

Câu 21: In PR research, what is the difference between primary and secondary research?

Câu 22: What is the primary function of Investor Relations (IR)?

Câu 23: What is 'Spin' in the context of Public Relations?

Câu 24: What does a 'VNR' stand for in public relations?

Câu 25: In stakeholder theory, which group of publics is aware of a problem but has not yet organized to respond?

Danh sách các bộ trắc nghiệm:

Voviethoang.top

Voviethoangseo.com

Seogenz.top

Bộ 10 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

Kết quả của bạn:

Câu 1: In the RACE model of public relations planning, what does the 'A' represent?

Câu 2: Which of Grunig and Hunt's four models of public relations is considered the most ethical because it relies on mutual understanding?

Câu 3: What is the primary difference between Public Relations and Advertising?

Câu 4: According to the Barcelona Principles 3.0, what should be the primary focus of PR measurement?

Câu 5: In crisis communication, what is the 'Golden Hour'?

Câu 6: Which two values are explicitly listed as professional values in the PRSA Code of Ethics?

Câu 7: What is the main purpose of a 'boiler plate' in a press release?

Câu 8: Which historical figure is often called the 'father of modern public relations' for applying psychology to the field?

Câu 9: In the PESO model of media distribution, what does the 'S' stand for?

Câu 10: What does 'media pitching' involve in the context of PR?

Câu 11: When a public figure sues for libel, what additional element must they prove that a private citizen does not?

Câu 12: What is the primary goal of internal public relations?

Câu 13: Which term describes the process of identifying and addressing potential issues before they become full-blown crises?

Câu 14: What is the 'Inverted Pyramid' style of writing used in press releases?

Câu 15: In Situational Theory of Publics, what is 'problem recognition'?

Câu 16: What is Corporate Social Responsibility (CSR)?

Câu 17: Which document was issued by Ivy Lee in 1906 to define the transparency standards of PR?

Câu 18: What is the role of a 'media embargo'?

Câu 19: What does 'earned media' refer to in PR?

Câu 20: Which of Benoit's Image Restoration strategies involves the organization admitting guilt and asking for forgiveness?

Câu 21: In PR research, what is the difference between primary and secondary research?

Câu 22: What is the primary function of Investor Relations (IR)?

Câu 23: What is 'Spin' in the context of Public Relations?

Câu 24: What does a 'VNR' stand for in public relations?

Câu 25: In stakeholder theory, which group of publics is aware of a problem but has not yet organized to respond?

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