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Bộ 1 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

Bộ 1 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

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Thời gian còn lại: --:--

Câu 1: In the RACE model of public relations planning developed by John Marston, what does the letter 'E' specifically stand for?

Câu 2: Which public relations pioneer is best known for issuing the 'Declaration of Principles', which advocated for transparency and honesty with the press?

Câu 3: According to James Grunig and Todd Hunt, which model of public relations is considered the most ethical and effective for building long-term relationships?

Câu 4: What is the primary difference between 'earned media' and 'paid media' in the context of a PR campaign?

Câu 5: Which of the following is a key requirement of the 'Barcelona Principles 3.0' regarding the measurement of public relations?

Câu 6: In crisis communication, the strategy of 'stealing thunder' refers to which action?

Câu 7: According to the Situational Theory of Publics, a 'latent public' is defined as a group that:

Câu 8: Which structural format is most commonly used for writing a traditional press release to ensure the most important information is at the top?

Câu 9: Edward Bernays, often called the 'father of public relations', famously used which psychological concept to influence public behavior in the 'Torches of Freedom' campaign?

Câu 10: Under the PRSA (Public Relations Society of America) Code of Ethics, which principle is violated if a PR professional secretly pays a blogger to write a positive review without disclosure?

Câu 11: What is the main goal of Integrated Marketing Communications (IMC)?

Câu 12: In the context of PR, what does the term 'Spin' usually imply?

Câu 13: Which role involves a PR professional acting as a link between an organization and its external environment, collecting and distributing information?

Câu 14: The 'Agenda-Setting Theory' suggests that the news media:

Câu 15: What is a 'Pseudo-event' as defined by historian Daniel Boorstin?

Câu 16: In the PESO model of media distribution, what does the 'S' stand for?

Câu 17: When a PR professional uses 'Framing', they are:

Câu 18: Which document is a one-page summary that provides quick, bulleted background information about an organization or an event for journalists?

Câu 19: What is the primary objective of 'Lobbying' within the field of Public Affairs?

Câu 20: According to the 'Image Restoration Theory' by William Benoit, the strategy of 'Mortification' involves:

Câu 21: In Public Relations, what is the 'Two-Step Flow Theory' of communication?

Câu 22: What is the primary function of an 'Internal Communication' strategy?

Câu 23: Which of these is considered a 'soft metric' in PR that is often difficult to quantify directly in terms of financial value?

Câu 24: The 'Press Agentry Model' of PR is most closely associated with which historical figure known for the quote 'There's a sucker born every minute'?

Câu 25: In the context of Corporate Social Responsibility (CSR), what does the 'Triple Bottom Line' refer to?