Bộ 1 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án
Thời gian còn lại: --:--
Kết quả của bạn:
Bạn đã đúng:
Bạn đã sai:
Tổng số câu:
Câu 1:
In the RACE model of public relations planning developed by John Marston, what does the letter 'E' specifically stand for?
💡 Lời giải chi tiết:
According to the RACE framework, the four stages are Research, Action, Communication, and Evaluation, where the final stage measures the success of the campaign against its objectives. Kết luận Lý giải: Evaluation
Câu 2:
Which public relations pioneer is best known for issuing the 'Declaration of Principles', which advocated for transparency and honesty with the press?
💡 Lời giải chi tiết:
Ivy Lee issued the Declaration of Principles in 1906, signaling a shift from 'press agentry' toward a 'public information' model that emphasized truthfulness. Kết luận Lý giải: Ivy Lee
Câu 3:
According to James Grunig and Todd Hunt, which model of public relations is considered the most ethical and effective for building long-term relationships?
💡 Lời giải chi tiết:
The Two-way Symmetrical Model focuses on mutual understanding and balanced communication between an organization and its publics. Kết luận Lý giải: Two-way Symmetrical Model
Câu 4:
What is the primary difference between 'earned media' and 'paid media' in the context of a PR campaign?
💡 Lời giải chi tiết:
Earned media is achieved through third-party credibility like news coverage or word-of-mouth, whereas paid media involves purchasing space or time. Kết luận Lý giải: Earned media refers to publicity gained through editorial influence rather than advertising
Câu 5:
Which of the following is a key requirement of the 'Barcelona Principles 3.0' regarding the measurement of public relations?
💡 Lời giải chi tiết:
The Barcelona Principles emphasize that measuring the effect on public perception and behavior (outcomes) is more meaningful than counting clips or impressions (outputs). Kết luận Lý giải: Measuring outcomes is preferred over simply measuring outputs
Câu 6:
In crisis communication, the strategy of 'stealing thunder' refers to which action?
💡 Lời giải chi tiết:
Stealing thunder is a proactive strategy that enhances an organization's credibility by being the first to disclose negative information. Kết luận Lý giải: An organization breaking the bad news about itself before the media or others do
Câu 7:
According to the Situational Theory of Publics, a 'latent public' is defined as a group that:
💡 Lời giải chi tiết:
Latent publics are stakeholders who are affected by an issue but are not yet consciously aware of its impact on them. Kết luận Lý giải: Faces a problem but does not yet recognize it
Câu 8:
Which structural format is most commonly used for writing a traditional press release to ensure the most important information is at the top?
💡 Lời giải chi tiết:
The Inverted Pyramid structure places the 'who, what, when, where, and why' in the lead paragraph to capture immediate attention. Kết luận Lý giải: The Inverted Pyramid
Câu 9:
Edward Bernays, often called the 'father of public relations', famously used which psychological concept to influence public behavior in the 'Torches of Freedom' campaign?
💡 Lời giải chi tiết:
Bernays linked cigarette smoking to women's liberation and used social influencers to change public perception and social norms. Kết luận Lý giải: Third-party endorsement and psychological associations
Câu 10:
Under the PRSA (Public Relations Society of America) Code of Ethics, which principle is violated if a PR professional secretly pays a blogger to write a positive review without disclosure?
💡 Lời giải chi tiết:
The Disclosure of Information principle requires honesty and transparency to maintain the integrity of communication and public trust. Kết luận Lý giải: Disclosure of Information
Câu 11:
What is the main goal of Integrated Marketing Communications (IMC)?
💡 Lời giải chi tiết:
IMC seeks to align all brand messages and promotional tools to provide a seamless experience for the consumer. Kết luận Lý giải: To provide a consistent and unified message across all communication channels
Câu 12:
In the context of PR, what does the term 'Spin' usually imply?
💡 Lời giải chi tiết:
Spin is often used pejoratively to describe the tactical distortion of facts to favor a specific agenda. Kết luận Lý giải: The use of biased or manipulative interpretation of an event to influence public opinion
Câu 13:
Which role involves a PR professional acting as a link between an organization and its external environment, collecting and distributing information?
💡 Lời giải chi tiết:
Boundary spanners function at the edge of an organization, monitoring the environment and facilitating communication with external stakeholders. Kết luận Lý giải: Boundary spanner
Câu 14:
The 'Agenda-Setting Theory' suggests that the news media:
💡 Lời giải chi tiết:
Agenda-setting theory posits that the media's selection of news stories signals to the public which issues are most important. Kết luận Lý giải: Influences the public by telling them what topics to think about
Câu 15:
What is a 'Pseudo-event' as defined by historian Daniel Boorstin?
💡 Lời giải chi tiết:
Pseudo-events are planned activities, like press conferences or ribbon-cuttings, designed solely for the purpose of being reported. Kết luận Lý giải: An event staged specifically to attract media attention and publicity
Câu 16:
In the PESO model of media distribution, what does the 'S' stand for?
💡 Lời giải chi tiết:
The PESO model categorizes media into Paid, Earned, Shared (community and social), and Owned. Kết luận Lý giải: Shared media
Câu 17:
When a PR professional uses 'Framing', they are:
💡 Lời giải chi tiết:
Framing involves selecting certain aspects of a perceived reality and making them more salient to promote a particular problem definition or interpretation. Kết luận Lý giải: Providing a specific context for an issue to influence how it is interpreted
Câu 18:
Which document is a one-page summary that provides quick, bulleted background information about an organization or an event for journalists?
💡 Lời giải chi tiết:
A fact sheet serves as a supplemental tool for the media, offering essential details in an easy-to-read format. Kết luận Lý giải: Fact Sheet
Câu 19:
What is the primary objective of 'Lobbying' within the field of Public Affairs?
💡 Lời giải chi tiết:
Lobbying is a specialized PR function focused on building and maintaining relations with government agencies and legislators to influence the law-making process. Kết luận Lý giải: To influence government officials' decisions on legislation or regulation
Câu 20:
According to the 'Image Restoration Theory' by William Benoit, the strategy of 'Mortification' involves:
💡 Lời giải chi tiết:
Mortification is the act of admitting responsibility and expressing regret for a wrongful action to restore an organization's reputation. Kết luận Lý giải: Apologizing and asking for forgiveness
Câu 21:
In Public Relations, what is the 'Two-Step Flow Theory' of communication?
💡 Lời giải chi tiết:
The Two-Step Flow Theory emphasizes the influential role of opinion leaders in filtering and disseminating media messages to their social circles. Kết luận Lý giải: Information flows from media to opinion leaders, who then share it with the public
Câu 22:
What is the primary function of an 'Internal Communication' strategy?
💡 Lời giải chi tiết:
Internal communication focuses on building a cohesive culture and ensuring that staff are well-informed and motivated within the organization. Kết luận Lý giải: To engage and inform employees to align them with the organization's goals
Câu 23:
Which of these is considered a 'soft metric' in PR that is often difficult to quantify directly in terms of financial value?
💡 Lời giải chi tiết:
While sentiment can be tracked, the qualitative value of 'reputation' is a complex construct that reflects public trust and perception. Kết luận Lý giải: Brand reputation and sentiment
Câu 24:
The 'Press Agentry Model' of PR is most closely associated with which historical figure known for the quote 'There's a sucker born every minute'?
💡 Lời giải chi tiết:
P.T. Barnum was a master of the Press Agentry model, which prioritizes publicity and attention over accuracy or two-way communication. Kết luận Lý giải: P.T. Barnum
Câu 25:
In the context of Corporate Social Responsibility (CSR), what does the 'Triple Bottom Line' refer to?
💡 Lời giải chi tiết:
The Triple Bottom Line framework suggests that companies should measure their social and environmental impact alongside their financial performance. Kết luận Lý giải: People, Planet, and Profit
