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Bộ 11 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

Bộ 11 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 11 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Who is widely considered the father of modern public relations for applying social science and psychology to the field?

A. Ivy Ledbetter Lee
B. Edward L. Bernays
C. Arthur W. Page
D. James Grunig

💡 Lời giải chi tiết:

According to historical consensus in public relations textbooks, Edward L. Bernays is credited with pioneering the use of psychology to influence public opinion. Kết luận Lý giải: Edward L. Bernays

Câu 2: In the RACE acronym used in PR planning, what does the letter 'A' represent?

A. Advertising
B. Assessment
C. Action
D. Audience

💡 Lời giải chi tiết:

The RACE model developed by John Marston stands for Research, Action, Communication, and Evaluation. Kết luận Lý giải: Action

Câu 3: What is the primary difference between Public Relations and Advertising?

A. PR focuses exclusively on paid media whereas advertising uses earned media
B. PR relies on earned media and third-party credibility while advertising relies on paid media and control
C. Advertising is a long-term strategy while PR is always a short-term tactic
D. PR is only used by non-profits while advertising is only used by corporations

💡 Lời giải chi tiết:

The fundamental distinction is that PR seeks to earn coverage through relationships and merit, whereas advertising involves purchasing specific space or time. Kết luận Lý giải: PR relies on earned media and third-party credibility while advertising relies on paid media and control

Câu 4: Which PR model focuses on two-way communication to resolve conflict and promote mutual understanding without necessarily trying to persuade?

A. Two-way symmetrical model
B. Press agentry model
C. Public information model
D. Two-way asymmetrical model

💡 Lời giải chi tiết:

Proposed by Grunig and Hunt, the two-way symmetrical model uses communication to negotiate with publics and foster mutual respect. Kết luận Lý giải: Two-way symmetrical model

Câu 5: When writing a press release, why do PR professionals use the 'Inverted Pyramid' structure?

A. To save the most exciting information for the very end of the document
B. To ensure that the most essential information is presented first for busy editors
C. To hide the organization's name until the final paragraph
D. To comply with legal requirements for corporate disclosures

💡 Lời giải chi tiết:

The inverted pyramid prioritizes the most important news (who, what, where, when, why) at the top so it is not lost if the text is trimmed. Kết luận Lý giải: To ensure that the most essential information is presented first for busy editors

Câu 6: Which term describes the process of identifying and addressing potential issues before they escalate into a full-blown crisis?

A. Crisis Management
B. Issues Management
C. Image Repair
D. Damage Control

💡 Lời giải chi tiết:

Issues management is the proactive stage of identifying trends or concerns that could impact an organization if left unaddressed. Kết luận Lý giải: Issues Management

Câu 7: In PR ethics, what does the principle of 'Advocacy' involve according to the PRSA Code of Ethics?

A. Serving as a responsible voice for those represented while providing a voice in the marketplace of ideas
B. Keeping all client information secret regardless of legal requirements
C. Ensuring the client always wins even if the information provided is false
D. Gifting expensive items to journalists to ensure positive coverage

💡 Lời giải chi tiết:

The PRSA Code of Ethics defines advocacy as representing clients fairly while contributing to public debate. Kết luận Lý giải: Serving as a responsible voice for those represented while providing a voice in the marketplace of ideas

Câu 8: What is the main goal of 'Internal PR' within a large corporation?

A. To spy on employees to prevent unionization
B. To promote products to external customers through social media
C. To build and maintain a positive relationship between the organization and its employees
D. To handle legal disputes between management and stakeholders

💡 Lời giải chi tiết:

Internal PR, or employee relations, focuses on informing and engaging staff to foster a productive and loyal workforce. Kết luận Lý giải: To build and maintain a positive relationship between the organization and its employees

Câu 9: Which document is typically included in a 'Media Kit' to provide detailed background information about a company or product?

A. financial audit report
B. fact sheet
C. personal diary of the CEO
D. list of competitor prices

💡 Lời giải chi tiết:

A fact sheet provides concise, bulleted information that gives journalists a quick overview of the organization or event. Kết luận Lý giải: A fact sheet

Câu 10: What is 'Spin' in the context of Public Relations?

A. ethical method of explaining technical data to the public
B. The interpretation of an event or campaign in a highly biased way to influence public opinion
C. technique used to rotate physical advertisements in public spaces
D. The process of translating a press release into multiple languages

💡 Lời giải chi tiết:

Spin is often viewed negatively as it involves manipulating or presenting information in a one-sided manner to favor a specific agenda. Kết luận Lý giải: The interpretation of an event or campaign in a highly biased way to influence public opinion

Câu 11: Which theory suggests that the media does not tell people what to think, but rather what to think about?

A. Framing Theory
B. Agenda-Setting Theory
C. Social Learning Theory
D. Hypodermic Needle Theory

💡 Lời giải chi tiết:

Agenda-Setting Theory describes how media coverage increases the perceived importance of certain issues among the public. Kết luận Lý giải: Agenda-Setting Theory

Câu 12: How does 'Corporate Social Responsibility' (CSR) benefit a company's PR efforts?

A. By hiding the company's annual tax returns from the public
B. By building goodwill and a positive reputation through socially beneficial actions
C. By allowing the company to ignore local environmental laws
D. By providing a way to charge higher prices for low-quality products

💡 Lời giải chi tiết:

CSR initiatives show that an organization cares about society, which enhances its brand image and earns public trust. Kết luận Lý giải: By building goodwill and a positive reputation through socially beneficial actions

Câu 13: In crisis communication, what is meant by the 'Golden Hour'?

A. The hour when media outlets have the lowest viewership
B. The first hour after a crisis breaks where an organization must respond to control the narrative
C. The hour at the end of a fiscal year dedicated to PR reporting
D. The time spent celebrating the end of a successful PR campaign

💡 Lời giải chi tiết:

In the digital age, the first hour is critical for an organization to acknowledge an issue before rumors and misinformation spread. Kết luận Lý giải: The first hour after a crisis breaks where an organization must respond to control the narrative

Câu 14: Which of the following is an example of an 'External Public' for a university?

A. The university faculty members
B. Current undergraduate students
C. Local community residents and government officials
D. The administrative staff

💡 Lời giải chi tiết:

External publics are groups outside the organization that still have an interest in or are affected by its actions. Kết luận Lý giải: Local community residents and government officials

Câu 15: What does 'Lobbying' primarily involve in the field of PR and Government Relations?

A. Designing logos for political parties
B. Directly attempting to influence the decisions of government officials and legislators
C. Writing news articles for independent newspapers
D. Selling products directly to the general public

💡 Lời giải chi tiết:

Lobbying is a specialized form of PR aimed at influencing legislation or policy on behalf of an interest group. Kết luận Lý giải: Directly attempting to influence the decisions of government officials and legislators

Câu 16: Why is 'Evaluation' a crucial stage in the PR process?

A. It is the only stage where PR professionals get paid
B. It allows practitioners to measure the effectiveness of the campaign against original objectives
C. It is used to punish employees who made mistakes during the campaign
D. It replaces the need for initial research in future campaigns

💡 Lời giải chi tiết:

Evaluation provides data to prove ROI and helps practitioners improve future strategies by seeing what worked and what did not. Kết luận Lý giải: It allows practitioners to measure the effectiveness of the campaign against original objectives

Câu 17: Which PR technique involves providing a journalist with a story idea before it is released to other media outlets?

A. An exclusive
B. mass broadcast
C. public apology
D. generic press release

💡 Lời giải chi tiết:

Offering an 'exclusive' is a strategy to secure high-quality coverage in a prestigious outlet by promising them the story first. Kết luận Lý giải: An exclusive

Câu 18: What is 'Media Monitoring' in PR practice?

A. Censoring negative comments on social media
B. Tracking and analyzing mentions of an organization or brand across news and social media
C. The process of filming TV commercials
D. Blocking journalists from attending corporate events

💡 Lời giải chi tiết:

Media monitoring helps PR professionals understand public sentiment and track the reach of their messaging. Kết luận Lý giải: Tracking and analyzing mentions of an organization or brand across news and social media

Câu 19: What is the primary purpose of a 'Press Conference'?

A. To host a private party for company executives
B. To announce major news simultaneously to a group of invited journalists
C. To sell products directly to consumers at a discounted price
D. To conduct interviews for new entry-level PR staff

💡 Lời giải chi tiết:

Press conferences are used when news is significant enough to require interaction with many media representatives at once. Kết luận Lý giải: To announce major news simultaneously to a group of invited journalists

Câu 20: Which of the following is considered 'Owned Media' in a digital PR strategy?

A. review of a product on an independent blog
B. company's official website or blog
C. television advertisement purchased during the Super Bowl
D. news report on a local TV station

💡 Lời giải chi tiết:

Owned media includes channels that the organization controls directly, such as their website, newsletter, or social media profiles. Kết luận Lý giải: A company's official website or blog

Câu 21: What does the term 'Boilerplate' refer to in a press release?

A. The catchy headline at the top
B. standard short paragraph at the end that describes the company
C. The contact information for the PR representative
D. The date and location of the news release

💡 Lời giải chi tiết:

A boilerplate is a consistent 'About Us' section that provides background on the organization at the end of every release. Kết luận Lý giải: A standard short paragraph at the end that describes the company

Câu 22: In PR, what is the 'Two-Step Flow Theory' of communication?

A. Information flows from media to opinion leaders, and then from them to the general public
B. Communication must always be translated into two languages
C. message is sent twice to ensure everyone hears it
D. Information travels from the public back to the media for verification

💡 Lời giải chi tiết:

According to Katz and Lazarsfeld, opinion leaders act as intermediaries who interpret and pass on media messages to their followers. Kết luận Lý giải: Information flows from media to opinion leaders, and then from them to the general public

Câu 23: What is 'Gatekeeping' in the context of media relations?

A. The physical security guards at a news station
B. The process by which editors and journalists decide which stories are newsworthy and which are not
C. The legal laws that prevent journalists from entering private property
D. The subscription fee required to read online news

💡 Lời giải chi tiết:

Gatekeepers (editors/producers) filter the information that reaches the public, making them vital targets for PR pitching. Kết luận Lý giải: The process by which editors and journalists decide which stories are newsworthy and which are not

Câu 24: Which PR activity involves building relationships with local residents to ensure the organization is a 'good neighbor'?

A. Investor Relations
B. Community Relations
C. Media Relations
D. Crisis Communications

💡 Lời giải chi tiết:

Community relations focuses on maintaining a positive presence and social harmony within the area where an organization operates. Kết luận Lý giải: Community Relations

Câu 25: What is the primary function of 'Investor Relations' (IR)?

A. To create advertisements for new products
B. To manage communication between a public company and its shareholders and financial analysts
C. To recruit new entry-level employees for the accounting department
D. To handle complaints from customers about broken products

💡 Lời giải chi tiết:

IR is a specialized branch of PR that ensures accurate financial reporting and builds trust with the investment community. Kết luận Lý giải: To manage communication between a public company and its shareholders and financial analysts

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Kết quả của bạn:

Câu 1: Who is widely considered the father of modern public relations for applying social science and psychology to the field?

Câu 2: In the RACE acronym used in PR planning, what does the letter 'A' represent?

Câu 3: What is the primary difference between Public Relations and Advertising?

Câu 4: Which PR model focuses on two-way communication to resolve conflict and promote mutual understanding without necessarily trying to persuade?

Câu 5: When writing a press release, why do PR professionals use the 'Inverted Pyramid' structure?

Câu 6: Which term describes the process of identifying and addressing potential issues before they escalate into a full-blown crisis?

Câu 7: In PR ethics, what does the principle of 'Advocacy' involve according to the PRSA Code of Ethics?

Câu 8: What is the main goal of 'Internal PR' within a large corporation?

Câu 9: Which document is typically included in a 'Media Kit' to provide detailed background information about a company or product?

Câu 10: What is 'Spin' in the context of Public Relations?

Câu 11: Which theory suggests that the media does not tell people what to think, but rather what to think about?

Câu 12: How does 'Corporate Social Responsibility' (CSR) benefit a company's PR efforts?

Câu 13: In crisis communication, what is meant by the 'Golden Hour'?

Câu 14: Which of the following is an example of an 'External Public' for a university?

Câu 15: What does 'Lobbying' primarily involve in the field of PR and Government Relations?

Câu 16: Why is 'Evaluation' a crucial stage in the PR process?

Câu 17: Which PR technique involves providing a journalist with a story idea before it is released to other media outlets?

Câu 18: What is 'Media Monitoring' in PR practice?

Câu 19: What is the primary purpose of a 'Press Conference'?

Câu 20: Which of the following is considered 'Owned Media' in a digital PR strategy?

Câu 21: What does the term 'Boilerplate' refer to in a press release?

Câu 22: In PR, what is the 'Two-Step Flow Theory' of communication?

Câu 23: What is 'Gatekeeping' in the context of media relations?

Câu 24: Which PR activity involves building relationships with local residents to ensure the organization is a 'good neighbor'?

Câu 25: What is the primary function of 'Investor Relations' (IR)?

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