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Bộ 11 - Trắc nghiệm Quan hệ công chúng Tiếng Anh có đáp án

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Câu 1: Who is widely considered the father of modern public relations for applying social science and psychology to the field?

Câu 2: In the RACE acronym used in PR planning, what does the letter 'A' represent?

Câu 3: What is the primary difference between Public Relations and Advertising?

Câu 4: Which PR model focuses on two-way communication to resolve conflict and promote mutual understanding without necessarily trying to persuade?

Câu 5: When writing a press release, why do PR professionals use the 'Inverted Pyramid' structure?

Câu 6: Which term describes the process of identifying and addressing potential issues before they escalate into a full-blown crisis?

Câu 7: In PR ethics, what does the principle of 'Advocacy' involve according to the PRSA Code of Ethics?

Câu 8: What is the main goal of 'Internal PR' within a large corporation?

Câu 9: Which document is typically included in a 'Media Kit' to provide detailed background information about a company or product?

Câu 10: What is 'Spin' in the context of Public Relations?

Câu 11: Which theory suggests that the media does not tell people what to think, but rather what to think about?

Câu 12: How does 'Corporate Social Responsibility' (CSR) benefit a company's PR efforts?

Câu 13: In crisis communication, what is meant by the 'Golden Hour'?

Câu 14: Which of the following is an example of an 'External Public' for a university?

Câu 15: What does 'Lobbying' primarily involve in the field of PR and Government Relations?

Câu 16: Why is 'Evaluation' a crucial stage in the PR process?

Câu 17: Which PR technique involves providing a journalist with a story idea before it is released to other media outlets?

Câu 18: What is 'Media Monitoring' in PR practice?

Câu 19: What is the primary purpose of a 'Press Conference'?

Câu 20: Which of the following is considered 'Owned Media' in a digital PR strategy?

Câu 21: What does the term 'Boilerplate' refer to in a press release?

Câu 22: In PR, what is the 'Two-Step Flow Theory' of communication?

Câu 23: What is 'Gatekeeping' in the context of media relations?

Câu 24: Which PR activity involves building relationships with local residents to ensure the organization is a 'good neighbor'?

Câu 25: What is the primary function of 'Investor Relations' (IR)?